The Courage to Walk Away and Start Again

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So I'm speaking to that.

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Where did you grow up?

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Okay.

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As all my questions.

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So I grew up in, I was born in Poland and
I grew up in sunny, amazing, beautiful

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South Africa, and I did all of my school
and university and everything there.

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And then I moved to Europe and I've been
working all over the world since then.

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We got to South Africa when I was about
three and a half years old, so I don't

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remember the actual plane ride there.

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But my brothers and sisters thought
that we'd be going to a land full

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of just giraffes and lions roaming
around, which was not the case.

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It was not, but my word, it was
a brilliant country to grow up.

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In sunny, gorgeous outdoor lifestyle.

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Absolute magic.

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Magic.

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And how did that shape you, do you think?

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Growing up in South Africa made
me absolutely adore and appreciate

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nature, so that stayed with me forever.

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It also brought out, funny enough,
an international adventure side

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in me, because being in South
Africa, I felt that we were.

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Away from the rest of the world, away from
Europe where everything was happening.

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And I used to remember going
to the airport with my dad.

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He used to have a lot of international
guests come and visit us.

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'cause he was in export and import.

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And I loved looking at the tags on their
suitcases and they would be arriving from

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Milan and all these wonderful places.

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And I thought, my gosh, I just literally,
the second I can go, I'm just gonna go

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and travel the world and work everywhere.

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And that's exactly what I did.

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So it's like.

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A foundation in nature and
grounding, and it's my home, yes.

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But also the spirit for
discovering the rest of the world.

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Definitely.

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Were you in a town or were you in farming?

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Yes, so I was in a. We were in a
city in Pretoria, it's a capital.

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But then when I was older, I went
to boarding school and I really

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wanted to go surprising to everyone.

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I wasn't sent there as a punishment.

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I absolutely loved it.

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And that was in the eastern cape,
just surrounded by forests and it's

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got the ocean close by and it just
was like the best place to go to

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school in the whole entire world.

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And I just saw boarding
school as a massive sleepover.

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It was like a never ending party.

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And probably some of the best years
of my entire life were spent in that

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school, and I absolutely love that.

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The thing is, when you
go to boarding school.

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Because you're doing everything
with each other all the time,

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every single day so much.

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You go to school together, you
go to sleep at the same time.

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You brush your teeth together, you go
through everyone's, things happen in

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your life, people pass away and so on.

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You share all these experiences
so you become family.

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I. There was a boys school as well, which
I definitely like to visit too, but you

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just make friends with these guys and the
friendships lost forever and we understand

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each other in a way that only family can.

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Those bonds will never be broken.

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I just wanted to say
something about my background.

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I'm the youngest of four kids and my
parents could not be more different.

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My mom is one of those
introverted, hardworking.

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Corporate ladder, cri climbing
people that is just diligent.

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She works her hours.

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She does everything she has to do.

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She loves the security of a full-time
job, did it extremely well, and

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just is very focused on hard work.

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Gets you everywhere.

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Come on routine.

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Let's go.

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Very disciplined in that way.

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My father, complete loose cannon
extrovert, complete and utter risk

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taker, entrepreneur, rollercoaster.

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No stability whatsoever.

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And put us, I suppose, on that
entrepreneurial rollercoaster.

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'cause he was always doing this export
import business, which it would do

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well and that it wouldn't do so well
and that it would do well again.

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So I've seen those sort of two different
directions that one's career can take.

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You can go for more the stable,
steady job and have that and be

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secure, or you can be more risky.

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But it is a genuine risk and
you have to accept that, and you

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get on a rollercoaster, which
is called entrepreneurship.

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And when it's good, it's really good.

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And when it's not good, it's really bad.

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So I've had those two options and
I've explored both in my career.

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Why did you decide to
go on The Apprentice?

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I spent the first part of my
career working in billing systems

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implementations, and I was
doing what following my mom's.

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Side of things.

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So be a good student, be a good employee.

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Work really hard and climb up
to the absolute top that you

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possibly can dedicate yourself to
that job and do it really well.

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And that's exactly what I did.

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I spent very long hours working
for these big telecoms company.

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I would go wherever
they wanted to send me.

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It fitted the travel.

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Go to Gambia tomorrow.

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Go tomorrow, Tania, the next day.

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Off you go to the Cayman Island.

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See you later.

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Bye-bye.

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I was just never ever at home.

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Always traveling and doing
this job for my employer.

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Then I got pregnant
and everything changed.

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Was I going to go into the middle
of Africa and take malaria tablets?

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Yes or no?

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Was that going to be my life?

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No.

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So I had this period of quiet
reflection at home with the kids

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thinking, what am I going to do now?

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Because everything that I've
known career-wise has changed.

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Mm. Of course I could work in the office,
but that wouldn't quite be right because.

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My whole job was going to these countries
and implementing billing systems.

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So that just is not gonna happen.

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And if I'm there doing basic
things, it would be a bit boring.

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So I didn't know what to do and I
started thinking about entrepreneurship.

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Yeah.

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And I was watching The Apprentice
and talking to my husband about

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how funny it would be, you know,
to go on the show the next day.

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My daughter wakes up after watching this
episode and says, mom, I had a dream.

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You were on The Apprentice.

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I said, are you serious?

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She goes, yes, I had a dream.

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You were on there.

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So I said to my husband, is that a sign?

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He goes, yeah, definitely a sign.

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So I thought, alright, let's apply.

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So I went online, saw the application
form, and joking around, filled this

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thing out, not thinking it would
lead anywhere at all, but it did.

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And they called me back and
the interview process then

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started, which lasts many months.

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And the more I got into that process.

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The more it started to interest me
and lure me in, and I saw it as a,

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a challenge on the entrepreneurial
side that my dad always had because I

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knew instinctively that I could sell.

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That's one thing I can do, I can sell.

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And I knew that because I did all
these little jobs as a student and I

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had to work in an alcohol shop, and
I had to be an entertainer for kids.

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And I knew that I could work a
crowd and I could convince people.

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So I thought, actually, I'm
getting really into this.

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There's something tasty about this.

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But there was this other side of me going,
oh no, don't go near the entrepreneurial

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beast because it comes with risks
and a rollercoaster life and stress.

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But I thought, no, shush other voice.

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I'm gonna go for it.

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And I really enjoyed the
whole competitive side of it.

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I loved going through
the interview process.

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I loved.

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Every single task they threw at me,
it was quite easy for me in many ways.

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So I thought, I actually stand a
chance of winning this thing because

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the interview process is so easy and I
swam through that process and got in.

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However,

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how much do you want me to go on with?

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Yeah, we

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might as well record the
full story and have it,

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yeah.

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So yeah, so I went through the interview.

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I loved the interview process.

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Found it absolutely fascinating.

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I didn't mind playing a role of being
this tough cookie and eliminating

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people and going, oh, you don't really
know what you're doing and is play up

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to, you know, what they expect of you.

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I knew I'm a producer myself now, so
I know what's expected, so I brought

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it to the table, whatever they wanted.

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Went through the stages,
loved that challenge.

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Got in at the time when
I got in onto the show,

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we were moving house from North London.

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Wow.

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My husband was running his own
company and we had three little

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children below the age of 10, and
they needed to get into schools.

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We needed to find a house.

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It was all, there was some issues
with the sale of our house.

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There was a lot going on.

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It was the worst timing.

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In the whole world, let's put it that way.

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And I really didn't want to go anymore.

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It didn't suit me anymore to go in.

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'cause I thought, I don't
really have time for this.

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There are far more important things to do.

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However, I had gone to all that
trouble was already in and I

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thought, okay, so I went in

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and yeah, going in was fascinating.

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Yeah, both fascinating and disturbing.

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I would say fascinating because you're
now living in a world that's a non world.

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It's all, it's not real.

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The boardroom is a place that's a made up
place with sheets on the walls and things.

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It's not a real place time.

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You lose concept of time.

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Your watch is taken away and it's, you're
told where to go and when to go, and

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you drift in this alternate reality.

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Of someone else is deciding your schedule,
you're completely controlled by them.

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And you go to these places
that are non places.

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You speak to people that aren't
really real in situations.

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That aren't that real.

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Mm-hmm.

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But they also are at the same time.

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'cause you'll be selling in a shop
that's a real shop, but there's all

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these cameras around you and had to be
set up and you had to wait five hours

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before you could do that and, and then
you're also not allowed to talk to each

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other, the candidates because you might
say something that will affect the show.

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And then your phone is taken away
and you can't communicate with your

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family and all these sort of things.

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And I just, it's strange in that
way to be submerged into this world.

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So it's a fascinating new world
that you, one could never be

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prepared for, put it that way.

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So that, that's interesting.

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And then it's also disturbing because
I touched on some of the things

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that you can't control where you go
and what time you can't go outside.

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The house, for example, where
you say you can't go for a walk,

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you're just simply not allowed to.

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You can't talk to everyone.

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You're simply not allowed to.

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You can't eat when you want
to eat because there is no

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food, or you get it much later.

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You can't wake up when
you want to wake up.

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You're told when to go to bed,
which might be two o'clock,

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three o'clock, you're woken up.

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Five o'clock the cameras come in,
so your whole concept and control

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mechanism goes out the window, which I
find, which I did find very difficult.

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I didn't like someone else controlling
everything about my schedule.

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And I think I also found that
disturbing because it, I'm the sort

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of person I have to eat regularly.

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I just have a very high metabolism.

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Very high metabolism, and I have
to eat, or my blood sugar drops

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and I become sluggish, and if I
get stressed, then I don't eat.

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So I actually went into this
vicious cycle of, because I didn't.

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Get food regularly.

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We'd go whole day, literally
like nothing until 1130.

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And then it's like, here's a sandwich.

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I like, some people can do that.

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I really can't do that.

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Like, I just can't, I dunno why.

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It's just my body's that way.

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So I, so then by the time that food
comes, then I don't want to eat it.

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So then a whole day goes by and I've
not eaten, and then the morning comes

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and we have to rush out the house
at 5:00 AM I've had two or three

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hours sleep because I can't sleep.

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Because I'm more stressed
than everyone else.

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'cause I'm just one of
those light sleepers.

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So if we have those few hours,
everyone else is sleeping and I'm

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listening and going, oh, are those
the camera guys by the doors?

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I'm worrying if they're there.

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So I'm just an overthinker over
warrior, which is, I'm sure

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people listening can relate.

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There are just some people that
are more, they need a quiet place

0:12:18.180,0:12:19.290
to sleep and they have to eat.

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Regular meals, and I'm
just one of those people.

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I'm very sorry.

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So I found that kind of thing quite
disturbing and then hard on my body.

0:12:28.964,0:12:31.515
Physically, I found it physically
difficult because in the

0:12:31.515,0:12:33.734
morning when breakfast came,
I would like literally gag.

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I did not want to eat the food.

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So it was just one of
those vicious cycles.

0:12:38.175,0:12:39.135
I'm not wanting to eat.

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However you get on with
things, you progress.

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The tasks were going pretty well.

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I sold in every single task,
either top seller or second top.

0:12:47.685,0:12:48.185
So.

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In terms of the work that was in
front of me, yeah, I can do that.

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Mm-hmm.
Was I loving every minute of it?

0:12:55.365,0:12:55.755
No.

0:12:55.755,0:12:57.675
I was worrying about
what's happening back home.

0:12:58.155,0:12:59.445
How's my husband coping?

0:12:59.955,0:13:01.425
What are we gonna do about the schools?

0:13:01.425,0:13:05.865
What am I doing in this fake boardroom
when I'm, I need to put them into school?

0:13:06.165,0:13:08.775
So I had that drawing my attention away.

0:13:09.045,0:13:10.515
And then I'm obviously not sleeping.

0:13:10.875,0:13:11.475
I'm not eating.

0:13:12.735,0:13:15.465
I suppose the big question
is, what is Lord Sugar like?

0:13:16.365,0:13:19.785
Yeah, so Lord Sugar is, he's
another version of my own dad.

0:13:20.685,0:13:22.425
They are basically the same personality.

0:13:22.425,0:13:28.875
So I've seen his type, I know his, I
know that whole strict, oh dude, my

0:13:28.875,0:13:31.905
dad is exactly the same soft interior.

0:13:31.905,0:13:35.265
I know he's got a soft interior and he's
probably really nice, but when it comes

0:13:35.265,0:13:38.055
to business ethic, he's like my dad.

0:13:38.564,0:13:44.805
Which is you basically will be ground
down to the to the ground to do

0:13:44.805,0:13:48.314
something, and it doesn't matter if
it takes you 16 hours and you've not

0:13:48.314,0:13:50.535
eaten for five, it doesn't matter.

0:13:50.535,0:13:51.344
You have to do that.

0:13:51.375,0:13:52.334
That's business.

0:13:52.365,0:13:53.655
Business comes first.

0:13:54.135,0:13:55.305
Business is everything.

0:13:55.305,0:13:56.564
Business is your God.

0:13:56.865,0:13:57.365
You know?

0:13:57.645,0:14:01.875
The money you make comes first
because it's like there's this

0:14:01.875,0:14:03.344
thing that entrepreneurs get.

0:14:03.405,0:14:04.814
They get very hungry.

0:14:05.460,0:14:07.380
For the money, they cha
because that's the business.

0:14:07.380,0:14:08.940
It's there to make profit.

0:14:08.970,0:14:11.460
So that profit becomes everything.

0:14:12.330,0:14:12.960
Everything.

0:14:13.770,0:14:15.990
And he was all about that.

0:14:15.990,0:14:20.760
And Lord Sugar's all about that
and I'm not at all about that.

0:14:21.060,0:14:24.840
I love the idea of the challenge
and I love the idea of selling,

0:14:25.230,0:14:28.980
but I don't love the idea of being
controlled by money or anyone else.

0:14:29.100,0:14:31.080
Then he obviously has to play
a certain character, but it

0:14:31.080,0:14:32.250
just started to grate at me.

0:14:32.340,0:14:34.170
Is
he around a lot on the set?

0:14:34.755,0:14:36.345
He's never around on set.

0:14:36.345,0:14:39.615
He's only in the boardroom, so yeah.

0:14:39.615,0:14:43.605
So you've got the other, whoever the
other two are that circle him around.

0:14:43.605,0:14:44.925
Claude, and yeah.

0:14:45.255,0:14:47.145
So you walked before the end.

0:14:47.685,0:14:51.525
Why did you decide to walk and at
what moment did you decide to work?

0:14:52.725,0:14:55.755
Yeah, so I was going
through all the tasks.

0:14:55.815,0:14:57.195
I was doing pretty well.

0:14:58.140,0:15:02.910
So no one really knew what was going on
in my mind, but very early on I started to

0:15:02.910,0:15:04.830
already have doubts about being in there.

0:15:05.010,0:15:06.540
Think I'm wasting my time.

0:15:06.870,0:15:07.950
This isn't real.

0:15:08.010,0:15:09.030
I shouldn't be here.

0:15:09.090,0:15:10.320
I'm not even enjoying it.

0:15:10.530,0:15:12.810
Not sleeping very well,
not eating very well.

0:15:12.810,0:15:16.650
I don't like these high stress situations,
especially when it's like it's fake.

0:15:16.650,0:15:17.640
It's a TV thing.

0:15:18.180,0:15:21.030
I've been in very high stress
situations where I've had to implement

0:15:21.030,0:15:22.170
a billing system on a deadline.

0:15:22.170,0:15:24.840
Didn't know what I was doing, was
in the middle of the Gambian jungle.

0:15:25.680,0:15:28.620
All pressure was on me,
but that's different.

0:15:28.680,0:15:32.250
You stick with it, you do
it, and then you go home.

0:15:33.120,0:15:38.729
But this was playing and it was TV and
it wasn't something important enough.

0:15:38.729,0:15:41.729
Dare I say that for me personally?

0:15:42.135,0:15:43.275
To endure that.

0:15:43.275,0:15:46.875
So this started to already be messing with
my head, even though I was doing these

0:15:46.875,0:15:50.685
tasks and I let it out to the production
team that I'm thinking about this.

0:15:50.745,0:15:51.735
But they, oh no, don't do that.

0:15:51.735,0:15:52.485
Don't do that, don't do that.

0:15:52.605,0:15:56.564
So they were, they were talking
me out of this a lot and I was

0:15:56.564,0:15:57.584
going, I think I'm gonna walk now.

0:15:57.584,0:15:57.975
I'm gonna do that.

0:15:57.975,0:15:59.685
And I started to give them little hints.

0:15:59.685,0:16:00.495
I'm like, no, don't do that.

0:16:00.495,0:16:01.485
Don't do that, don't do that.

0:16:01.755,0:16:08.985
And then it just, on the morning of one
of the tasks, we were about to sit down

0:16:08.985,0:16:10.454
and go through the whole thing and.

0:16:11.340,0:16:11.910
Do it all.

0:16:11.910,0:16:14.520
And I just thought, I'm just
being controlled all the time.

0:16:15.150,0:16:17.880
I need to get my control back of myself.

0:16:17.910,0:16:21.390
If I'm not comfortable in this
situation and it's not for me, why

0:16:21.390,0:16:25.350
don't I just take control and say,
actually, I don't like the process.

0:16:25.680,0:16:26.490
Why don't I do that?

0:16:26.490,0:16:28.620
I thought, well, in my own
head I was like, don't do that.

0:16:28.920,0:16:29.610
Don't do it.

0:16:30.270,0:16:32.310
There are millions of people
watching you do not do it.

0:16:32.310,0:16:33.000
And I thought, no, but.

0:16:34.545,0:16:37.785
Other bit of me arguing was,
okay, you have to go with what

0:16:37.785,0:16:41.985
you believe in your heart and your
health is suffering from this.

0:16:41.985,0:16:44.145
It's not quite right for
your personality type.

0:16:44.505,0:16:46.425
Let others go that love
this sort of environment.

0:16:46.454,0:16:49.755
So as soon as that thought came in
that I can actually make this decision

0:16:49.875,0:16:54.344
and go home now, I was like, so I
just said it in the middle of the.

0:16:55.110,0:16:57.960
I think it was like a more a meeting to
discuss the task, and I did it there.

0:16:57.960,0:17:00.569
I wasn't gonna wait
till later the next day.

0:17:00.930,0:17:02.730
I just decided I made that connection.

0:17:02.730,0:17:07.379
I can actually go home just now, which
is not true because after I left I

0:17:07.379,0:17:09.900
had to refilm the exit four times.

0:17:09.900,0:17:11.550
I. They begged me.

0:17:11.550,0:17:12.900
They ran off me saying,
Alexandra, come back.

0:17:12.900,0:17:14.069
He says, please, we need to film it.

0:17:14.579,0:17:15.990
I was like, oh, seriously.

0:17:16.440,0:17:17.700
But I did them the courtesy.

0:17:17.700,0:17:18.930
I came back and I did it.

0:17:18.930,0:17:20.099
I did the You're fired as well.

0:17:20.099,0:17:22.290
So I thought, 'cause I
don't hate The Apprentice.

0:17:22.290,0:17:23.310
I still like the whole thing.

0:17:23.310,0:17:24.210
I would do it all again.

0:17:24.270,0:17:25.530
I've got, I love the whole thing.

0:17:26.040,0:17:31.200
It's just that I think what I don't like
about it is the deliberate, stressful

0:17:31.500,0:17:36.270
thing that I guess makes good tv, but it's
also unnecessary in today's day and age.

0:17:36.420,0:17:37.800
And I didn't like it being done to me.

0:17:38.010,0:17:38.670
So walked.

0:17:39.725,0:17:41.625
Did you get any help from them afterwards?

0:17:41.685,0:17:43.705
As in psychological help?

0:17:44.100,0:17:46.230
There's been some TV
shows around the Yeah,

0:17:46.500,0:17:47.910
so that's a very interesting question.

0:17:48.180,0:17:50.790
After I left, it was traumatic
for me because I had to enjoy

0:17:50.790,0:17:51.960
people saying, you quit.

0:17:51.960,0:17:53.010
You did this, you did that.

0:17:53.010,0:17:57.750
It was a really difficult thing for
me to overcome, especially because

0:17:58.140,0:18:00.120
I have a professional career.

0:18:00.510,0:18:02.160
I have to go back into
the business workplace.

0:18:02.160,0:18:03.750
I don't want people thinking,
oh, you're gonna walk off.

0:18:04.125,0:18:07.365
Like, I won't, I promise you, but
it's, it's such a horrible thing to

0:18:07.365,0:18:10.995
deal with, and no, I didn't get any
support, but in the form of apprentice,

0:18:10.995,0:18:14.265
but I did thank God in the form
of my family and my husband, who's

0:18:14.265,0:18:18.405
my absolute rock and soulmate, and
my kids just being back with them.

0:18:18.405,0:18:19.155
That really helped me.

0:18:19.425,0:18:23.475
But I know many candidates that
have suffered and they've had

0:18:23.475,0:18:24.945
to go and get their own help.

0:18:25.215,0:18:28.935
They've had to see therapists,
they've had very bad spirals

0:18:29.055,0:18:29.925
from what's happened to them.

0:18:29.925,0:18:33.075
Obviously also the trolling,
but just the sheer trauma.

0:18:33.855,0:18:38.325
From the Apprentice where you know
when you're going on the show, they

0:18:38.325,0:18:43.575
actually contact your doctors to warn
your surgery that you will be put under

0:18:43.575,0:18:47.535
massive amount of stress in all ways.

0:18:47.775,0:18:52.245
So I didn't quite understand what
that meant until I got on there

0:18:52.425,0:18:53.910
and people react in different ways.

0:18:55.590,0:18:56.550
I guess you wouldn't do it again.

0:18:56.685,0:18:57.185
It,

0:18:57.315,0:19:00.554
I would, you would, I would do it
again, because when would I ever

0:19:00.554,0:19:04.575
have a learning experience of this
magnitude, when, you know, I'm a

0:19:04.575,0:19:11.175
better person going through something
that difficult, that public it, it

0:19:12.315,0:19:16.935
obviously, it propelled me into the whole
media and comms fields, which I love.

0:19:17.655,0:19:19.274
I love the whole TV side of it.

0:19:19.274,0:19:22.215
Like I'm saying the cameras and
everything that it's interesting for me.

0:19:22.425,0:19:24.435
Production video, I do that now.

0:19:24.435,0:19:25.814
I find that all fascinating.

0:19:25.814,0:19:26.264
I love it.

0:19:26.264,0:19:32.774
So it was a huge learning experience and
it's given me confidence that like I can

0:19:32.774,0:19:35.415
go into the ultimate interview and pass.

0:19:35.445,0:19:38.655
If and if I wanted to
stay, I could have stayed.

0:19:39.105,0:19:45.375
But it's also taught me my weak side, that
I am a person, that I do have to sleep.

0:19:45.465,0:19:46.514
I do have to.

0:19:47.175,0:19:52.725
Eat on time as my I stress affects
me, and I'm not like an invincible

0:19:53.325,0:19:54.765
Hulk that's walking around.

0:19:54.765,0:19:55.845
I'm not a super human.

0:19:55.845,0:20:01.725
We're all human, and I think it's given
me a deep respect for the balance in life.

0:20:01.965,0:20:04.935
How do you define success in
the ever evolving landscape of

0:20:04.935,0:20:08.745
marketing and business, particularly
considering the importance of mental

0:20:08.745,0:20:10.455
health and pushing boundaries?

0:20:11.745,0:20:12.245
So.

0:20:13.590,0:20:14.160
Success.

0:20:14.160,0:20:17.610
You typically think how much you know,
how rich are you, how much are you making?

0:20:17.639,0:20:21.450
Like that's how we in
in most people's minds.

0:20:21.450,0:20:22.770
I think it is changing now.

0:20:23.610,0:20:24.840
I think it is.

0:20:24.930,0:20:25.920
How happy are you?

0:20:25.920,0:20:29.160
Because obviously we all know someone
that's wealthy, that isn't that

0:20:29.160,0:20:30.720
happy, and that's absolutely true.

0:20:30.870,0:20:36.510
Life is so short and I wouldn't
swap my life with people

0:20:36.510,0:20:37.560
that are wealthier than me.

0:20:38.250,0:20:39.900
I wouldn't, I just wouldn't because.

0:20:40.544,0:20:44.385
I'm happy with my life and for me,
if you're happy with what you're

0:20:44.385,0:20:46.784
doing, you are enjoying yourself.

0:20:46.814,0:20:48.615
Ultimately, are you enjoying what you do?

0:20:48.705,0:20:50.445
Do you like where you are in your life?

0:20:50.655,0:20:51.825
That's a massive success.

0:20:51.915,0:20:52.845
Doesn't matter what you're doing.

0:20:53.024,0:20:54.195
Doesn't matter how rich you are.

0:20:54.554,0:20:58.155
I'm going to be interviewing a few
other people on this, on the Beyond

0:20:58.155,0:21:03.165
the Boardroom podcast, and some of
them are very successful in terms of

0:21:03.165,0:21:08.024
financials, but it, that is never what
I'm looking for at the financials.

0:21:08.370,0:21:10.020
Unless that's your only goal in life.

0:21:10.020,0:21:10.520
Yeah.

0:21:10.889,0:21:15.720
I've always measured success
initially in the amount that

0:21:15.720,0:21:17.879
I would push myself at work.

0:21:17.970,0:21:22.050
I need to perform better than
anyone else in the office.

0:21:22.080,0:21:24.870
I need to work longer hours,
I need to work harder.

0:21:25.620,0:21:28.740
I need to be of more value to the clients.

0:21:28.770,0:21:29.850
'cause I was in consulting.

0:21:30.540,0:21:35.370
And I, and I measured my success
on the amount of basically graft

0:21:35.460,0:21:37.290
hard grafting that I was doing.

0:21:37.770,0:21:42.390
Then on the entrepreneurial side,
I started to measure how am I,

0:21:42.480,0:21:43.800
how much am I making this year?

0:21:44.910,0:21:46.290
How much am I making the next year?

0:21:46.440,0:21:48.090
Is that graph going up?

0:21:48.300,0:21:49.740
How many people am I hiring?

0:21:50.340,0:21:50.970
Is it enough?

0:21:50.970,0:21:57.150
Is it, and now where I am, it's
like, how much balance do I have?

0:21:57.840,0:22:01.620
So, yes, I'm working, I'm going to go
see my client and I'm gonna dedicate

0:22:01.920,0:22:03.870
fabulous hours to this client.

0:22:04.170,0:22:06.060
That client, they'll get my time.

0:22:06.690,0:22:09.690
But can I also make time to
go for a walk with my dog?

0:22:10.680,0:22:15.000
And can I, is there enough time to hang
out with my kids, my family, my husband?

0:22:15.420,0:22:17.610
Because if there isn't,
that's not success to me.

0:22:17.730,0:22:19.110
Something's out of balance.

0:22:19.650,0:22:23.100
If you look at Steve Jobs
and you think, is he success?

0:22:23.130,0:22:24.510
Was Steve Jobs successful?

0:22:26.504,0:22:29.145
He gave his life to Apple.

0:22:29.774,0:22:34.245
But you think could he have
been more successful by just

0:22:34.455,0:22:36.735
balancing maybe Steve Jobs?

0:22:36.735,0:22:38.024
Focus on your diet.

0:22:38.024,0:22:40.514
Did you eat today before
you run off to that office?

0:22:40.514,0:22:41.324
Did.
Hang on a minute.

0:22:41.594,0:22:42.554
Have you slept?

0:22:43.185,0:22:44.445
Did you have breakfast?

0:22:44.715,0:22:45.735
Eat that breakfast.

0:22:45.885,0:22:49.155
Now go off and do your, do a couple
of hours and then by the way, go

0:22:49.155,0:22:50.324
for a little walk to de-stress.

0:22:50.475,0:22:52.034
He might still be here with us.

0:22:52.034,0:22:53.175
Lots of ways to look at things.

0:22:54.825,0:22:58.305
Can you recall a pivotal moment in
your career where your definition of

0:22:58.305,0:23:03.075
success fundamentally changed, perhaps
involving a shift towards prioritizing

0:23:03.075,0:23:04.605
mental health and personal growth?

0:23:05.925,0:23:11.355
So the shift in my life where
everything changed was the apprentice

0:23:11.355,0:23:19.004
It, the moment where I realized
that I can't abuse my body.

0:23:20.100,0:23:24.900
In that way and that my body
has certain needs that maybe are

0:23:24.990,0:23:26.550
different to the next person.

0:23:26.760,0:23:28.260
It's hard to accept that.

0:23:28.470,0:23:29.670
But they can sleep.

0:23:29.670,0:23:30.090
How come?

0:23:30.090,0:23:31.560
They can sleep and I can't sleep?

0:23:31.560,0:23:32.430
What's wrong with me?

0:23:32.640,0:23:34.320
But listen, they can sleep.

0:23:34.380,0:23:35.550
They can sleep through snoring.

0:23:35.715,0:23:37.335
There were girls and they were snoring.

0:23:37.335,0:23:38.355
I can't do it.

0:23:38.835,0:23:40.035
I just can't sleep through snoring.

0:23:40.035,0:23:40.995
But some people can.

0:23:40.995,0:23:42.945
So they just sleep differently.

0:23:43.365,0:23:44.355
They had appetite.

0:23:44.385,0:23:44.865
I didn't.

0:23:44.865,0:23:49.965
It's, I had to accept that I need
to be kinder to myself if I'm going

0:23:49.965,0:23:53.655
to perform and be successful in
all these areas as a really good

0:23:53.655,0:23:57.375
mom, as a brilliant wife, brilliant
career person, also sports person.

0:23:57.405,0:23:58.335
'cause I love sports.

0:23:58.665,0:24:03.855
If I'm going to excel at these things,
I better be nice to my body and give it.

0:24:04.470,0:24:07.620
All the nutrition it needs, the
sleep, and not be too stressed.

0:24:07.830,0:24:08.820
Just world of marketing.

0:24:09.360,0:24:13.920
How do you personally measure success
beyond traditional metrics like

0:24:13.920,0:24:17.460
revenue and profit, especially in
terms of fostering a healthy work-life

0:24:17.460,0:24:19.410
balance and mental resilience?

0:24:20.040,0:24:23.220
So I'm selective about the
clients that I work with.

0:24:23.250,0:24:25.650
I want to offer the absolute best service.

0:24:25.650,0:24:30.300
So to measure success really,
for me is very simple.

0:24:30.990,0:24:31.490
All my.

0:24:31.845,0:24:34.275
Clients happy with the
service I'm offering?

0:24:34.845,0:24:36.525
Are they smiling when they see me?

0:24:37.095,0:24:38.625
Are the meetings pleasant?

0:24:39.405,0:24:43.065
Uh, it's the feeling that you get
and you know when that relationship

0:24:43.065,0:24:46.995
is good and you know when they see
value in you and when it's working.

0:24:46.995,0:24:55.305
And I love that that emotion that I get
when my client's happy is the best thing.

0:24:55.455,0:24:56.475
It's the best feeling.

0:24:56.475,0:24:59.265
It's, it means more to
me than what they pay.

0:24:59.985,0:25:01.155
It means more because.

0:25:01.650,0:25:03.900
Even if they were paying and
they were upset with me, that

0:25:03.900,0:25:07.020
would deeply affect me deeply.

0:25:07.020,0:25:11.820
I wanted to offer that service and I want
to absolutely make sure that they've got

0:25:11.820,0:25:15.120
everything they need and that relationship
is working and we're both happy.

0:25:15.720,0:25:16.220
It's about

0:25:17.355,0:25:18.025
happiness'.

0:25:19.230,0:25:23.670
Drawing from your experience as a former
BBC apprentice candidate, what lessons

0:25:23.675,0:25:27.360
have you learned about success that
you apply to your current endeavors?

0:25:27.780,0:25:30.900
What I've started to do, and I've become.

0:25:31.230,0:25:37.080
Pretty good at it, pretty disciplined
at it is keeping a schedule and sticking

0:25:37.080,0:25:42.540
to that schedule so I know what I
want to accomplish in a day, what I

0:25:42.540,0:25:46.380
want to accomplish in a day, and what
I need to accomplish in that day.

0:25:47.160,0:25:48.180
And I schedule it.

0:25:48.450,0:25:49.830
I put things in the calendar.

0:25:51.215,0:25:53.520
I booked that meeting with that person.

0:25:54.405,0:25:58.575
Organize whatever it is, that training
session, make sure you've put in that

0:25:58.575,0:26:00.735
slot to do research for your clients.

0:26:00.735,0:26:06.345
What, whatever it is, I schedule it,
I time it, and there's a system going.

0:26:06.495,0:26:11.835
So those things get done and then that
consistency continues, and then you form

0:26:12.135,0:26:18.345
habits and you are basically engineering,
programming your life in a way that makes

0:26:18.345,0:26:20.055
you happy and gives you all those things.

0:26:20.055,0:26:21.105
Do I want to.

0:26:21.675,0:26:22.515
Be fit and strong.

0:26:22.515,0:26:22.875
Yes.

0:26:22.875,0:26:23.895
Do I want good nutrition?

0:26:23.895,0:26:25.245
Yes.
Do I want happy clients?

0:26:25.245,0:26:25.745
Yes.

0:26:25.755,0:26:26.685
Do I want happy kids?

0:26:26.685,0:26:27.185
Yes.

0:26:27.315,0:26:29.655
So all of those things need to be planned.

0:26:29.955,0:26:30.525
They really do.

0:26:30.525,0:26:35.205
It sounds very regimented, but if
you don't plan it, you will waste

0:26:35.205,0:26:37.305
your time anyway and it will go.

0:26:38.955,0:26:42.430
How do you balance achieving
personal success with contributing

0:26:42.430,0:26:45.765
to the success of the teams or
organizations you're involved with?

0:26:45.765,0:26:46.265
E

0:26:46.395,0:26:49.425
every person that I work with is.

0:26:50.100,0:26:52.860
You know, carefully selected, handpicked.

0:26:52.920,0:26:55.800
We go through process of
several interviews and then

0:26:55.800,0:26:56.910
we start to work together.

0:26:56.910,0:26:59.910
And similar to my friends in
boarding school where you have

0:26:59.910,0:27:03.030
that bond, you get really close
to the people that you work with.

0:27:03.840,0:27:09.630
And a trust forms, bond forms and
just, I want to make sure that.

0:27:10.245,0:27:13.245
You know, my clients are happy and
the relationship is really good.

0:27:13.305,0:27:16.305
It's really important to me that
the team that I work with are happy

0:27:16.305,0:27:19.485
that they like what they're doing,
that they're also having fun.

0:27:20.025,0:27:22.845
'cause if they're not motivated,
they don't wanna do it.

0:27:22.845,0:27:23.895
It's just never gonna work.

0:27:23.895,0:27:29.745
So luckily the people that work
with me love what they do, and we

0:27:29.745,0:27:31.425
also, the personalities get along.

0:27:31.425,0:27:33.165
We enjoy working together.

0:27:33.735,0:27:36.705
It's just a good atmosphere and
we wanna get the job done and

0:27:36.705,0:27:39.435
we know what we're doing and we
trust each other professionally.

0:27:39.960,0:27:42.120
We trust each other's advice and so on.

0:27:42.120,0:27:46.170
So it's very much a
collaboration and it just works.

0:27:47.730,0:27:51.180
As someone who has pursued both
traditional and alternative paths to

0:27:51.180,0:27:57.390
success, what advice would you offer
aspiring marketers about defining success?

0:27:59.100,0:28:05.190
So the advice that I would give to
anyone about anything they do in their

0:28:05.190,0:28:07.170
life, full stop with professional.

0:28:07.800,0:28:14.070
Business life, whatever it is, that
you've gotta be brave enough to do

0:28:14.280,0:28:20.880
what your gut says is right to trust
that voice within you, that instinct.

0:28:21.360,0:28:26.100
So if you, for example, want something
really badly, let's say an easy analogy.

0:28:27.150,0:28:32.250
Let's say you see someone across
the room and you think, oh, I

0:28:32.250,0:28:33.690
really wanna talk to that person.

0:28:33.690,0:28:36.600
That, that, that is exactly my type.

0:28:37.185,0:28:38.685
They've got everything that I like.

0:28:38.745,0:28:39.495
I'm really scared.

0:28:39.495,0:28:44.295
I don't wanna do it, but I
think that, wow, that my advice,

0:28:44.355,0:28:49.875
if you ever feel something's
pulling, you go, absolutely go.

0:28:49.905,0:28:51.315
At the same time.

0:28:51.825,0:28:55.995
If you feel a repellent and you
feel the ick, professionally,

0:28:55.995,0:28:58.335
personally, cut that cord.

0:29:00.735,0:29:01.235
Cool.

0:29:02.325,0:29:06.735
What strategies do you employ to stay
motivated and focused on your goal?

0:29:07.665,0:29:10.335
Particularly when faced
with setbacks or challenges,

0:29:11.685,0:29:16.245
the tactics I now employ have
changed than what I used to.

0:29:16.245,0:29:20.895
So I am now very much focused
on health and wellbeing.

0:29:21.645,0:29:25.935
And I don't mean that in the fluffy
kind of like wellbeing on social media.

0:29:25.935,0:29:31.485
It's just been overused, but it is
genuinely, are you getting enough iron?

0:29:32.325,0:29:36.225
Like actually are you take, have a
blood test, measure your storage levels?

0:29:36.465,0:29:38.025
Are you getting enough vitamin D?

0:29:38.025,0:29:40.215
Because that can make
you feel really rotten.

0:29:40.275,0:29:43.305
You can get autoimmune disease, you
can get a whole lot of nasty things.

0:29:43.335,0:29:45.585
Are you sleeping and is
your sleep hygiene good?

0:29:45.585,0:29:48.465
Like deep uninterrupted sleep?

0:29:48.555,0:29:49.995
Are you relaxing?

0:29:50.025,0:29:53.685
Because if you find that mind going
a bit too, and it's disturbing

0:29:53.685,0:29:55.815
you, you're waking up at night,
you're anxious, whatever.

0:29:56.355,0:29:59.775
So those sort of basic
things I've gone back to.

0:30:00.629,0:30:03.780
And I make sure that those are
right before I try to do anything

0:30:03.780,0:30:06.840
else, and I make sure they're
right for myself and my family.

0:30:09.600,0:30:13.169
Lastly, reflecting on your journey,
what do you consider to be your

0:30:13.169,0:30:14.550
most significant achievement?

0:30:15.360,0:30:22.470
Gosh, I've had three quite
big challenges in my life.

0:30:23.790,0:30:27.855
The first was I got a tropical
disease when I lived in South

0:30:27.855,0:30:29.100
Africa called Bill Haria.

0:30:29.745,0:30:33.435
And it sounds really gross, but it's
like these snails that live in the soil.

0:30:34.004,0:30:38.445
And I went water skiing with a bunch
of my friends and I got, when I got

0:30:38.445,0:30:42.375
off the boat, I jumped off the boat
into this mud, and I remember seeing

0:30:42.375,0:30:44.264
the mud squish between my toes.

0:30:44.264,0:30:49.095
It was really gross, but I didn't know
that at that moment in that mud lived

0:30:49.095,0:30:52.995
these horrible snails and they go in
and they then multiply in your body

0:30:53.055,0:30:54.945
and they start to attack your body.

0:30:55.215,0:30:56.504
So I then started to lose weight.

0:30:56.504,0:30:57.345
This was at uni.

0:30:57.585,0:30:58.085
It become really.

0:30:58.875,0:31:00.465
And my mom was abroad.

0:31:00.465,0:31:03.075
I was living in the student residence
and when she saw me I was basically like

0:31:03.585,0:31:05.835
skeletal, like 49 kilograms or something.

0:31:05.835,0:31:09.615
She was like, there's something
very wrong with you, and I was

0:31:09.615,0:31:11.475
really struggling to study.

0:31:12.285,0:31:15.975
I was doing my university finals and I
knew that if I didn't make it, my mom was

0:31:15.975,0:31:17.715
like, you will go and work with your dad.

0:31:18.975,0:31:20.445
If you fail this degree.

0:31:20.445,0:31:23.054
So I was like, there is no
way I'm working with dad.

0:31:23.054,0:31:27.225
So I was like, dying to pass this degree.

0:31:27.284,0:31:28.695
And then eventually
they did the blood test.

0:31:28.695,0:31:31.185
They were like, listen, she
needs to take this peral, these

0:31:31.425,0:31:33.104
tablets like poison basically.

0:31:33.104,0:31:34.064
But she needs to take it now.

0:31:34.064,0:31:39.794
She can die from this snail stuff, but
she also can't take them if she's studying

0:31:39.794,0:31:41.594
because it's gonna ruin her concentration.

0:31:41.895,0:31:47.024
So I had to go through that final,
those final exams in my degree.

0:31:47.909,0:31:49.560
On whatever I had left in my body.

0:31:50.340,0:31:52.470
So that was that.

0:31:52.860,0:31:53.850
That was so hard.

0:31:53.850,0:31:57.899
I was lying down like that and putting
those energy, the powder, the energy

0:31:57.899,0:32:00.750
powder on my tongue and just writing,
and that's how I wrote my exams.

0:32:01.139,0:32:02.430
But I passed that.

0:32:02.610,0:32:03.180
I passed.

0:32:03.180,0:32:04.680
I got everything I did well.

0:32:04.980,0:32:05.340
So right.

0:32:05.340,0:32:07.080
If I can do that, I could do anything.

0:32:07.080,0:32:07.830
Took the tablets.

0:32:07.830,0:32:11.670
My energy was like, Popeye felt
really good, overcame that.

0:32:11.670,0:32:13.649
So I thought right now
that's a really good thing.

0:32:13.649,0:32:14.580
Like you can overcome it.

0:32:14.580,0:32:15.629
You can push your body.

0:32:16.830,0:32:21.750
And then I went into the Gambian
Jungle and I was overwhelmed because

0:32:21.810,0:32:24.330
I didn't really have the training
that I needed to do the thing that

0:32:24.330,0:32:25.470
I had to do, but I had to do it.

0:32:25.470,0:32:28.649
There was no, sorry, you've
gotta implement the billing

0:32:28.649,0:32:29.370
system for the country.

0:32:29.370,0:32:31.470
Oh, you dunno, that's not
anyone's problem but yours.

0:32:32.220,0:32:36.840
So you have to learn to piece
things together like a puzzle.

0:32:36.899,0:32:41.459
And you have to go back to books
and you have to phone people and

0:32:41.459,0:32:45.030
communicate and analyze and do that.

0:32:45.030,0:32:45.530
And.

0:32:45.810,0:32:48.720
When I accomplished that, I
thought that was really good.

0:32:49.889,0:32:52.470
Obviously apprentice was
difficult, I suppose as well.

0:32:52.470,0:32:53.310
In many ways.

0:32:53.310,0:32:55.980
Overcoming that was hard for
me and especially because

0:32:55.980,0:32:57.570
it did affect my health.

0:32:57.629,0:33:01.290
And it's like also being someone
that's always been very healthy and

0:33:01.290,0:33:05.490
like sports minded and that I've
had to realize as well, that listen,

0:33:05.909,0:33:07.379
you're not an invincible person.

0:33:07.379,0:33:09.510
You have to work with your health and.

0:33:10.095,0:33:13.245
It might not be perfect or whatever,
but you've gotta work with what

0:33:13.245,0:33:14.745
you've got and that's your lot.

0:33:14.895,0:33:18.495
That's what you've been dealt, and you now
have to take that and make the most of it.

0:33:18.495,0:33:22.905
So I suppose those are my challenges
so far amongst other things.

0:33:22.905,0:33:24.525
But in terms of professional

0:33:24.525,0:33:28.010
Alexandra, where can people
contact you to find out more about?

0:33:28.725,0:33:35.025
So I'm actually on Instagram at King Do
Alexandra, and I am on Twitter as well.

0:33:35.025,0:33:39.795
I'm on the usual Places and Alexandra
King website where you'll find information

0:33:39.795,0:33:43.575
about my agency, the podcast coming out,
which is Beyond the Boardroom, which

0:33:43.575,0:33:46.935
is going to explore the real person.

0:33:47.280,0:33:49.770
Behind these TV
personalities that you see?

0:33:49.770,0:33:51.840
Like what makes them tick, really?

0:33:51.840,0:33:52.980
What makes them tick, really?

0:33:53.190,0:33:56.460
Not the pretend bravado and how much do
you earn, but like actually, what's your

0:33:56.460,0:34:01.950
mindset when you're gonna go for something
big in your life, like a huge interview?

0:34:01.950,0:34:04.080
Or do you decide you, you
wanna go for the apprentices?

0:34:04.080,0:34:06.840
Like what gives you that
confidence in your mind?

0:34:06.840,0:34:11.850
What takes you from fear and going, oh
no, that I couldn't do that to doing it?

0:34:11.909,0:34:13.800
What is the step in your head?

0:34:14.130,0:34:15.990
So I undergo like a thing of.

0:34:16.500,0:34:20.100
My mom's always said to me,
everything's made for people.

0:34:20.850,0:34:22.050
Everything's made for people.

0:34:22.080,0:34:23.850
The jobs are created by people.

0:34:24.000,0:34:26.400
If that person can do it, you can do it.

0:34:26.400,0:34:27.870
Nothing is so out of your reach.

0:34:27.870,0:34:30.120
Like even if you wanted to become
like a brain surgeon or something

0:34:30.120,0:34:31.440
else difficult, you'd have to go.

0:34:31.620,0:34:33.390
But it's possible.

0:34:33.480,0:34:35.850
It's possible if you really
wanted to go down that route.

0:34:36.270,0:34:40.740
And that's made me think if I
decide to do something, then.

0:34:41.264,0:34:44.835
I could probably make it happen if I
put enough energy and time into it.

0:34:44.835,0:34:48.795
So I've got that sort of mindset
that nothing's really off

0:34:49.185,0:34:51.105
bounds, nothing's out of scope.

0:34:51.585,0:34:54.284
If I want it, I can get it.

0:34:54.284,0:35:00.254
And I have that genuine belief in putting
energy into things and getting a result.

0:35:00.524,0:35:03.345
Once you put it in, you can see
with fitness and your own body

0:35:03.345,0:35:06.524
and that you put in the work and
the consistency, you get a result.

0:35:07.980,0:35:08.480
So

0:35:09.615,0:35:10.115
that's.