Jan. 15, 2025

The Price of Staying True to Your Values

The Beyond the Boardroom Podcast with Aleksandra King is where ambition, ethics, and unapologetic truth collide. In this episode, Aleksandra sits down with Gene Folkes—former U.S. Army serviceman, corporate leader, and Apprentice contestant who stood his ground against Donald Trump in the boardroom. Gene’s story is one of leadership, integrity, and resilience under pressure, showing what it means to hold onto your values when the stakes couldn’t be higher.

Apple Podcasts podcast player iconSpotify podcast player iconYoutube Music podcast player iconRSS Feed podcast player icon
Apple Podcasts podcast player iconSpotify podcast player iconYoutube Music podcast player iconRSS Feed podcast player icon

The Beyond the Boardroom Podcast with Aleksandra King is where ambition, ethics, and unapologetic truth collide. In this episode, Aleksandra sits down with Gene Folkes—former U.S. Army serviceman, corporate leader, and Apprentice contestant who stood his ground against Donald Trump in the boardroom. Gene’s story is one of leadership, integrity, and resilience under pressure, showing what it means to hold onto your values when the stakes couldn’t be higher.

Gene Folkes, air force veteran and entrepreneur, joins Aleksandra King on Beyond the Boardroom.

 

  • What it was really like to compete under Trump’s scrutiny on The Apprentice

  • The courage it takes to challenge stereotypes and remain true to your values

  • The personal and professional cost of choosing integrity over reality TV fame

  • Gene’s transition from military service to leadership in the corporate world

  • Practical lessons on confidence, mentorship, and ethical leadership

This isn’t just reality TV—it’s a bold look at leadership, business ethics, and authenticity in the toughest environments. Aleksandra’s fearless style draws out Gene’s story of resilience, integrity, and what it takes to lead with confidence.

 

Key Chapters

ChapterTimestamps
Military Roots and the Foundation of Leadership00:00
From Real Estate to The Apprentice: A Fast-Tracked Journey
05:13
The Reality TV Lens: Narrative Control and Personal Branding
11:21
Integrity in the Pit: Challenging NBC and the Trump Brand
17:23
Choosing Yourself: Behind the Scenes of a High-Stakes Dismissal
22:42
Global Perspectives: Business, Politics, and Moving Forward
27:39

 

 

📲 Connect with Aleksandra:
YouTube → https://www.youtube.com/@AleksandraKing
Instagram → https://instagram.com/king.aleksandra
LinkedIn → https://www.linkedin.com/in/aleksandraking
TikTok → https://www.tiktok.com/@king.aleksandra
Website → https://aleksandraking.com
🌐 Join Aleksandra’s Inner Circle → https://laylo.com/aleksandraking
💌 Business inquiries → aleksandra@aleksandraking.com

👉 Don’t just listen—be part of the conversation.
🌐 Join Here → https://laylo.com/aleksandraking

📢 The views expressed by guests are their own and do not reflect those of Aleksandra King, the podcast, or its producers. This podcast is for entertainment purposes only.
The views expressed by guests are their own and do not reflect those of Aleksandra King, the podcast, or its producers. This podcast is for entertainment only.

0:00:00.280,0:00:04.040
This is a really interesting episode because 
we have Gene Fawkes, who was actually on the

0:00:04.040,0:00:10.320
American Apprentice and he had a run in 
with Trump. So we are going to get into

0:00:10.320,0:00:16.000
that. We're talking about a military guy versus 
one of the most powerful men in the world who

0:00:16.000,0:00:20.840
wasn't president then, but believe you me, 
he was already a force to be reckoned with.

0:00:20.840,0:00:30.240
So tune in to find out what happened.

0:00:30.240,0:00:36.440
Listen, thank you so much. For coming on 
Beyond the Boardroom podcast. I am delighted

0:00:36.440,0:00:43.080
to have you for so many reasons. Apprentice, 
you've been on the U. S. version in 2010.

0:00:43.080,0:00:44.120
Yes, 2010.

0:00:44.120,0:00:49.240
Right. And I was on the UK 
version. So you had Trump,

0:00:49.240,0:00:54.920
I had Lord Sugar. So that is a connection 
you don't get every day, both on Apprentice.

0:00:54.920,0:01:00.200
And also I think we're both interested in 
politics on some level. So. You are the best

0:01:00.200,0:01:02.040
guest to have on. Oh, thank

0:01:02.040,0:01:04.480
you. You're the best host.

0:01:04.480,0:01:08.080
So tell us a bit about your roots 
and how those influenced you.

0:01:08.080,0:01:13.400
I am a product of a Jamaican 
father and American mother

0:01:13.400,0:01:18.280
having roots in both places. I think 
that comes with a unique perspective.

0:01:18.280,0:01:23.960
Um, globally, cause my family looks 
like the UN, right? My family has a

0:01:23.960,0:01:29.160
history of service starting from my 
great grandmother to My grandmother,

0:01:29.160,0:01:32.800
who was a foster parent, I think at 
one point she had 15 kids in her home.

0:01:32.800,0:01:34.280
Really? So,

0:01:34.280,0:01:40.840
yeah, yeah, my mother was the same way. And so, 
I went to an air show one time and fell in love

0:01:40.840,0:01:48.520
with, um, the sharpness and the discipline 
and, The civility of young military veterans

0:01:48.520,0:01:55.360
and I acclimated into the Air Force and spent 10 
years serving here and in Europe and honorably

0:01:55.360,0:02:03.760
discharged and then became a recruiter 
and picked up, um, that legacy of service.

0:02:03.760,0:02:06.800
And so I began to help young men 
and women matriculate into the

0:02:06.800,0:02:09.760
military. And then when I got out of 
the military and went into corporate,

0:02:09.760,0:02:12.600
I ended up doing the same thing, 
mentoring young men and women.

0:02:12.600,0:02:17.420
Do you consider yourself a 
confident and driven person?

0:02:17.420,0:02:18.560
Um,

0:02:18.560,0:02:23.480
it's a tricky question, isn't it? You don't want 
to sound sort of, you know, but, you know, direct.

0:02:23.480,0:02:25.520
Part of the problem is that we're not direct,

0:02:25.520,0:02:30.320
right? I think there's a healthy way 
to say I'm a confident, driven person.

0:02:30.320,0:02:37.480
I would say I'm confident in the fact that. 
I know my strengths and my weaknesses and I

0:02:37.480,0:02:42.880
know that I'm ever evolving and growing and 
I'm comfortable and confident. The fact that

0:02:42.880,0:02:47.000
even though I may not know everything, 
but I know that I can figure it out.

0:02:47.000,0:02:50.960
I always make this joke. Do you want 
to get on an airplane with a pilot?

0:02:50.960,0:02:54.280
This confident or not confident that 
he's gonna be able to land the plane?

0:02:54.280,0:02:54.880
Yeah, of course. We

0:02:54.880,0:03:01.680
want to go into surgery with. a cocky surgeon 
with an impeccable track record, or the guy that's

0:03:01.680,0:03:06.280
kind of unclear and not able to make the right 
decisions, then you might get the sucers left in.

0:03:06.280,0:03:10.960
You said something really interesting, which is 
about obviously the balance between the sort of

0:03:10.960,0:03:17.160
being confident, but not being a narcissist. And 
I think, yeah, I think in that is you don't want

0:03:17.160,0:03:22.960
also that empty confidence. You kind of have 
to earn your confidence. Even if, let's say you

0:03:22.960,0:03:28.520
haven't got all the stars and you're not sort of 
qualified in something fully, if you have the sort

0:03:28.520,0:03:33.480
of confidence that you think, you know what, I can 
ask, I can find out, I can get that information.

0:03:33.480,0:03:33.680
Yeah,

0:03:33.680,0:03:37.440
no, it's simpatico. It's so weird 
that you came up with that, which,

0:03:37.440,0:03:43.800
which Is not surprising. Um, I think 
confident people truly authentically

0:03:43.800,0:03:50.160
confident people are not afraid to ask 
for help. And I think that's a, uh,

0:03:50.160,0:03:55.840
an epidemic within leadership, right? Um, you 
know, leaders are meant to replace themselves.

0:03:55.840,0:03:59.840
And yet we find ourselves, we have a rising young 
star and we want to challenge them. But that's

0:03:59.840,0:04:04.680
not true leadership. True leadership is to 
replace myself without feeling threatened.

0:04:04.680,0:04:08.440
With the military, there's a military 
regime. There's getting up very early.

0:04:08.440,0:04:10.080
There's doing things you don't want to do.

0:04:10.080,0:04:12.480
There's taking orders. There's humbling yourself.

0:04:12.480,0:04:15.000
Everyone's the same. What 
have you taken from that?

0:04:15.000,0:04:19.840
I did 10 years in the Air Force. It 
was honor to be discharged. I was, uh,

0:04:19.840,0:04:25.640
somewhat rebellious in a way. You would think 
that having spent so much time in the military,

0:04:26.200,0:04:32.880
That I would be pro military regime, and I am 
not that those skills are transferable into

0:04:32.880,0:04:38.520
the civilian sector because there is a sense of 
honor and duty and integrity and responsibility.

0:04:38.520,0:04:43.360
I'm not saying that every military person 
is perfect, but I'm saying that within

0:04:43.360,0:04:50.760
the military, um, lifestyle, There is an 
expectation of brotherhood, sisterhood,

0:04:50.760,0:04:57.240
that we kind of speak the same language 
and we know how to sort of, you know,

0:04:57.240,0:05:02.160
have a little bit more self control when it 
comes to knowing when to question authority.

0:05:02.160,0:05:04.880
And then when it comes to knowing 
when to follow those orders,

0:05:04.880,0:05:09.000
if something goes down, I at least 
have a framework from which to come

0:05:09.000,0:05:12.440
from to do the best that I can to 
protect myself and other people.

0:05:12.440,0:05:13.960
Apprentice.

0:05:13.960,0:05:15.120
Yes.

0:05:15.120,0:05:17.720
Why oh, why did you go on it?

0:05:17.720,0:05:24.040
It was 2008, Alexandria. And, uh, 
I think I was working on a project.

0:05:24.040,0:05:28.520
Um, on a real estate project and I had some 
friends out in L. A. And they called me and

0:05:28.520,0:05:31.040
they said, Hey, you know, there's a 
slot on the apprentice. And I said,

0:05:31.040,0:05:34.280
sure, I'd be interested. I figured 
that the star of the apprentice was

0:05:34.280,0:05:39.440
a real estate magnet. I had a 35Million dollar 
deal on the table. I needed another 5Million.

0:05:39.440,0:05:44.080
It just kind of made sense to me. Um, it 
really was like this, but they called me,

0:05:44.080,0:05:49.800
they said, send in the tape. And then tell 
us who you are. And I did everything wrong,

0:05:49.800,0:05:53.440
right? Cause it was so last minute and 
I sent it to them and then they said,

0:05:53.440,0:05:56.960
we're going to send you an airline ticket to 
fly out to LA to go through your background.

0:05:56.960,0:05:57.120
So

0:05:57.120,0:06:00.640
they wanted a piece to camera. 
Sorry for, they wanted to

0:06:01.160,0:06:04.600
make sure that you can, is that, is 
that what happens with most of the

0:06:04.600,0:06:09.800
candidates in America or no, that was an 
unusual thing. So normally they would go

0:06:09.800,0:06:13.320
through some sort of interview process 
like we have in the UK, which takes.

0:06:14.640,0:06:15.400
Right. That's what I'm saying.

0:06:15.400,0:06:19.840
Normally what happens is people apply for 
the program and then if you get invited,

0:06:19.840,0:06:23.440
if they're interested, then what happens 
is they'll have you go through rounds of

0:06:23.440,0:06:28.920
interviews. I didn't go through that process 
because by the time I got there, a lot of the

0:06:28.920,0:06:37.000
other 15 candidates had, had a recall that they 
had met doing the interviewing round at one slot.

0:06:37.000,0:06:41.280
And so mine was very unusual. They 
literally had just called me. I sent

0:06:41.280,0:06:45.000
a tape and I didn't interview 
with anyone. Right. I didn't,

0:06:45.000,0:06:48.400
I didn't interview with any of the other 
candidates. No one in interviewing anybody.

0:06:48.400,0:06:53.560
I didn't meet Donald. I didn't meet anyone. 
So they literally flew me out to LA. I went

0:06:53.560,0:06:58.240
through psychological, you know how it goes, 
psychological, criminal background, hoax bank.

0:06:58.240,0:07:02.920
And then next, you know, I fly back. I was in 
Dallas, flew back to Dallas. And then I got a

0:07:02.920,0:07:07.320
call and they said, pack your bags. When it's 
in the ticket and you're going to New York,

0:07:07.320,0:07:10.320
you've been accepted on the apprentice. 
What do you like to eat? And I was like, Oh,

0:07:10.320,0:07:18.440
okay. So within two weeks, I had this whirlwind 
situation and I just ended up saying, let's do it.

0:07:18.440,0:07:23.640
And so I ended up flying to New York and, 
and, uh, going through that whole experience.

0:07:23.640,0:07:27.480
Do you think Trump had a, had quite a 
say in that then? Did he sort of think,

0:07:27.480,0:07:29.840
yeah, this guy can, can go on camera. He's,

0:07:29.840,0:07:35.840
he's pretty good. Go for it. Cause he likes to 
just, um, sometimes use his instinct, I suppose.

0:07:35.840,0:07:42.840
Yeah. From what I understand, he handpicked, 
um, uh, me and, uh, I don't know why.

0:07:42.840,0:07:50.120
So, um, uh, and I hadn't had any encounters 
with him prior to that. So. Um, he has a lot of,

0:07:50.120,0:07:54.360
because he owned the program, uh, I 
guess I think 50 percent of it. And he

0:07:54.360,0:07:59.200
was an executive producer. He had say in who 
would come on the program and who wouldn't.

0:07:59.200,0:08:03.440
Yeah. I mean, in the UK, 
it's literally. Yeah. Well,

0:08:03.440,0:08:07.560
probably it must be this in this way, similar 
in the U S that you, you got fast track there.

0:08:07.560,0:08:12.480
That was really quite cool. I think 
for you, and then for the rest of the,

0:08:12.480,0:08:16.240
the rest of the herd, you kind of have 
to go through this application process,

0:08:16.240,0:08:19.880
people from around the country, go in all the 
cities, you have a central location and they go

0:08:19.880,0:08:24.560
to these various central locations and there's 
hundreds and hundreds of thousands of them.

0:08:24.560,0:08:28.320
And then there's different phases, different 
levels, you possibly can, you can be there for

0:08:28.320,0:08:32.080
the whole day. Then you come back, then you come 
back again and then they just whittle it down,

0:08:32.080,0:08:36.040
whittle it down, whittle it down, whittle 
it down. And I suppose the piece to camera,

0:08:36.040,0:08:39.040
um, although I think they are filming 
you anyway, the whole time when they're

0:08:39.040,0:08:42.600
doing this, but the actual conscious 
piece of camera, like we've got it

0:08:42.600,0:08:47.880
now, it's only towards the end that that's like 
sort of the final, well, one of the final steps.

0:08:48.960,0:08:52.160
There's a lot of hoops. There's 
a lot of Most people don't

0:08:52.160,0:08:56.440
realize Alexandria, and I know, and I'm so 
glad talking to you because you can sort of,

0:08:56.440,0:09:01.520
you can sort of breathe and And, and, um, 
share this experience. And I don't know how

0:09:01.520,0:09:07.840
difficult your post experience, your post Prince's 
experience has been, but it's interesting because,

0:09:07.840,0:09:11.760
uh, and I know we're going to get to this 
at some point, but it's like, You know,

0:09:11.760,0:09:17.560
people think you're, it's so weird the reaction 
you get from people once they see you on sort of

0:09:17.560,0:09:21.600
international television or in your country, 
like they recognize you, but they don't.

0:09:21.600,0:09:26.760
And then friendships can change and, you know, 
things can get somewhat challenging because,

0:09:26.760,0:09:32.880
you know, there's this idea of, you know, 
celebrity, right. And you're just kind of like,

0:09:32.880,0:09:36.360
no, I'm just a normal person 
that just decided to do X, Y,

0:09:36.360,0:09:46.440
Z. And I think a lot of people don't realize. the 
how, how grueling the, the selection process is.

0:09:46.440,0:09:53.240
You're talking about some of the, I mean, like on 
my episode, half of them were ivy league lawyers,

0:09:53.240,0:09:59.920
right? And I think that people don't 
realize the pool from which you know,

0:09:59.920,0:10:04.800
there's so many talented people, right? 
And you have to have almost like this magic

0:10:04.800,0:10:08.280
formula. I don't know if you felt that way, 
but you almost have to have like this magic

0:10:08.280,0:10:13.240
formula that says I'm gonna bet on you and 
it can, you know, it can change your life.

0:10:13.240,0:10:18.280
In a way that's, that's interesting. 
Um, and, and it really, you know,

0:10:18.280,0:10:22.560
you do have to be a confident driven person 
to good or bad to not let it get to you.

0:10:22.560,0:10:23.520
Yeah, I think, um, I don't know if

0:10:23.520,0:10:24.240
you found that.

0:10:24.880,0:10:29.040
Yeah. I mean, I, I think, well, I think 
similarly here, anyone that actually

0:10:29.040,0:10:33.880
makes it to the show has got something, you 
know, there might be, they all personalities

0:10:33.880,0:10:38.000
that are big personalities for sure, but 
they've also got something business wise,

0:10:38.000,0:10:41.720
even if they are a little bit out there 
and a little bit, you know, whatever.

0:10:41.720,0:10:44.760
They have something, some sort of 
mechanism, some sort of business

0:10:44.760,0:10:50.200
plan that's credible because of course the 
bigger brand, so the Trump brand, Lord Sugar,

0:10:50.200,0:10:55.640
they wouldn't associate themselves with anyone 
that didn't have the right sort of something,

0:10:55.640,0:11:01.120
whatever it is, to attach themselves. to even 
just coming on the program, they're very careful

0:11:01.120,0:11:04.640
who they associate themselves with, because 
then you obviously become part of this brand.

0:11:04.640,0:11:08.520
Even now we're talking about it. There's this 
thing that will stick with you for the rest

0:11:11.360,0:11:14.880
of your life, even if you don't want it, it's, 
it's, you know, it's with everyone that applies is

0:11:14.880,0:11:20.880
good. And, um, but in the UK, they probably make 
fun of the contestants more like the production

0:11:20.880,0:11:26.480
or more, um, brutal. Just like our media here 
is really like when they want to go, they will.

0:11:26.480,0:11:32.360
So over here, they've got no problem making you 
look really silly and whatever. I was quite lucky,

0:11:32.360,0:11:35.840
but I have been interviewing quite a few 
candidates and some of them, you know,

0:11:35.840,0:11:40.360
have struggled to find work afterwards or 
whatever, because they'd be made to look

0:11:40.360,0:11:45.440
a certain way when they anything, but 
they're very smart and credible people.

0:11:45.440,0:11:48.400
So, so what's it like in the U 
S do you think that they make

0:11:48.400,0:11:53.360
the candidates look A little bit better. 
Um, or do they also sort of go for you?

0:11:55.320,0:12:02.480
No, they don't. I think that my 
experience, uh, was, you know,

0:12:02.480,0:12:06.920
challenging because like we had just 
discussed, they got me raw and, you know,

0:12:06.920,0:12:11.680
you sign these contracts and non disclosures 
and, you know, you're so excited to be on

0:12:11.680,0:12:15.120
the program and you're trying to read 
the fine print and do that whole thing.

0:12:15.120,0:12:22.040
And you don't realize that you're giving your life 
over to a large media organization. Who is in the

0:12:22.040,0:12:29.560
business of getting ratings and they will do so 
by any means necessary. And so it's very, um,

0:12:29.560,0:12:32.840
uh, similar. It's interesting 
that you said that about the UK,

0:12:32.840,0:12:36.240
because I would think the UK 
would be nicer, but we're rough.

0:12:36.240,0:12:41.040
I don't know how they do it in the UK, but I know 
in the U S we didn't get to see our episodes.

0:12:41.040,0:12:48.400
Right. We didn't get to see the process. And so I 
remember when, after the show started airing and,

0:12:48.400,0:12:52.840
and I didn't really watch it very much 
because at the time I was so traumatized,

0:12:52.840,0:12:57.800
um, we were asking each other questions like, I 
don't remember you being in that room or that's

0:12:57.800,0:13:02.880
not exactly how that went down or, you know, 
cause they are filming, filming you all the time.

0:13:02.880,0:13:10.360
And so they literally get to draw a narrative. 
And that narrative gets, it was brutal. I mean,

0:13:10.360,0:13:17.040
the, you know, the gossip, the gossip columns 
and, um, the way that people would characterize

0:13:17.040,0:13:20.960
you based on what you were saying or what 
you're doing a lot of times on, you know,

0:13:20.960,0:13:25.200
cause they throw these tasks at you that 
you're just kind of, you know, scrambling.

0:13:25.200,0:13:30.240
And so they're, they're recording you even 
in times where you're not cognizant that they

0:13:30.240,0:13:35.440
are. And then they might take that and insert 
that into, you know, a narrative that says you

0:13:35.440,0:13:46.280
look like an idiot, right? And without any, 
um, without any thought about you have to go

0:13:46.280,0:13:52.760
back into real life. The Apprentice is unique 
among all reality television shows, I believe.

0:13:52.760,0:13:59.280
Because it's not a dating show. You take real 
business people who have worked their lives

0:13:59.280,0:14:06.000
and in different vocations, there are real world 
consequences to how you're being portrayed that

0:14:06.000,0:14:13.960
can ruin your life. And you, right, make 
it very difficult for you to, you know,

0:14:13.960,0:14:20.880
brush that off in a way, right. To where you're 
able to function in the, in, in the real world.

0:14:20.880,0:14:24.840
Well, the thing is, though, that when you're 
signing all these documents and the NDAs and

0:14:24.840,0:14:29.160
all of that, that print, if you pay close 
attention, really what you're doing and

0:14:29.160,0:14:34.960
you won't really know this. In the true 
form until you're actually in it. But

0:14:34.960,0:14:40.080
what you're doing is handing over control 
of your own brand to that bigger brand.

0:14:40.080,0:14:46.040
That brand has the PR behind them and all that 
stuff and the budget to protect, you know,

0:14:46.040,0:14:49.600
in your case, it's the Trump brand 
with a, with a show. And in our case,

0:14:49.600,0:14:54.480
it's the broad sugar brand. And then also the 
show, it's a BBC production. So there's obviously,

0:14:54.480,0:15:00.480
there's a lot of PR that goes into it. And the 
loyalty And the budget is towards that you do

0:15:00.480,0:15:06.280
not unless you are loaded and have your own PR 
people and protection, you are on your own, right?

0:15:06.280,0:15:09.880
We have not signed up for anyone making 
us look good. And I suppose the risk

0:15:09.880,0:15:14.680
isn't that apparent until you're in it 
and you're realizing I quickly clocked

0:15:14.680,0:15:21.760
very quickly. What, that it was more 
TV and less business very quickly,

0:15:21.760,0:15:25.640
you know, then you start to navigate and 
go, well, how can I take control back here?

0:15:25.640,0:15:29.480
And is it worth it? And there's millions of 
people watching and you're aware of, of the

0:15:29.480,0:15:32.560
games being played and all of that, 
you know, without giving too much,

0:15:32.560,0:15:38.800
you, you, you become quickly, 
you know, so it's, um, right,

0:15:38.800,0:15:45.040
right. Well, I, well, I can, I can give away quite 
a bit. I think you're right. In the sense that.

0:15:45.040,0:15:51.800
You know, I didn't go on the program to play a 
game. I was just a guy who had left investment

0:15:51.800,0:15:58.080
banking, who started a small firm and had a pretty 
sizable project. And it made sense to me at the

0:15:58.080,0:16:04.880
time. What I did not anticipate was everything 
that you just said. The fact of the matter is,

0:16:04.880,0:16:09.360
is that there's these huge brands 
and they're not there to protect me.

0:16:09.360,0:16:13.240
They're really there for entertainment. 
And I didn't really expect it. them to

0:16:13.240,0:16:19.040
be protective. Um, I saw it as an opportunity, uh,

0:16:19.040,0:16:23.440
good or bad to be on an international stage 
and sort of showcase who I am and what I can

0:16:23.440,0:16:28.920
do. Now, obviously things didn't work out the 
way I planned because of my military background.

0:16:29.760,0:16:34.320
Um, uh, there's a saying that we have in Texas 
that says, I'm going to, I'm going to show you

0:16:34.320,0:16:41.840
how the cow eats the cabbage. Right. And, um, 
you know, once I realized that I was playing a

0:16:41.840,0:16:47.240
game because they would always try to coach me to 
say this and coach me to say that. And I'm like,

0:16:47.240,0:16:53.200
I'm not doing that. I think I was 
told once that I wasn't playing ball.

0:16:53.200,0:17:02.680
Okay. It became, um, a situation for me, 
Alexandra, to where I just didn't want to play.

0:17:02.680,0:17:10.000
Right. And I was not going to play and you can 
make me you're trying to get viewership up. Um,

0:17:10.000,0:17:17.760
And you don't really care how you do it. That 
goes against how I look at business. I'm not

0:17:17.760,0:17:23.280
going to throw people into a pit just so 
I can walk over their bodies to do that.

0:17:23.280,0:17:28.840
And for what reason, right? Um, that was the 
tone at the time. And I remember having a

0:17:29.880,0:17:38.840
adversarial conversation with and, uh, NBC 
and basically said, uh, in my military way,

0:17:38.840,0:17:44.680
You know, F the Trump brand, F the apprentice 
brand and F the NBC brand. There's a gene

0:17:44.680,0:17:50.000
folks brand that I've actually put into 
perspective over these last 30 or 40 years.

0:17:50.000,0:17:52.600
And when you're someone in 
America that looks like me,

0:17:52.600,0:18:00.200
that becomes problematic because I've worked 
so hard to avoid those stereotypes. And I

0:18:00.200,0:18:07.520
haven't done it with a chip on my shoulder or 
angry. I'm just know that if I focus on. Um,

0:18:07.520,0:18:13.320
my competence is competency. Whatever 
problems you have with me or not are not mine.

0:18:13.320,0:18:19.480
They're yours. Do you want to be successful and 
work around someone that has integrity and loyalty

0:18:19.480,0:18:24.600
and can you get past yourself? Can I do that? And 
so NBC and I had this battle because they were

0:18:24.600,0:18:31.640
portraying those very stereotypes that I've had to 
overcome. And it wasn't until I spoke to lawyers,

0:18:31.640,0:18:35.560
cause we got really adversarial that I 
said, you guys are damaging my brain.

0:18:35.560,0:18:39.080
How do you want to play this? I don't 
care about an NDA. Nobody's shooting at

0:18:39.080,0:18:43.280
me. So let's go. And they were completely silent.

0:18:43.280,0:18:48.240
From what I've found, it just really depends 
like your headspace. Where is that at? Um,

0:18:48.240,0:18:50.880
obviously there's an awareness 
of how you're being portrayed

0:18:50.880,0:18:54.800
and whether that's successful or not 
successful and how that's going to look,

0:18:54.800,0:19:00.000
but then there's also how much you, you 
wanted, I suppose, like the end goal.

0:19:00.000,0:19:04.240
What is it that I'm going for? What am 
I prepared to put on the table to get,

0:19:04.240,0:19:08.080
to, to that point. Is that important? Am 
I prepared to put this onto the table to

0:19:08.080,0:19:11.760
risk to get this thing? Or actually, 
do I not even want the reward? That's

0:19:11.760,0:19:17.680
a very important question. And then that 
sort of together comes to, to determine.

0:19:17.680,0:19:23.440
the outcome, I guess, and whether you want to 
stay on and I suppose your, your whole attitude

0:19:23.440,0:19:28.800
towards that thing. So some really wanted it, 
you know, there was nothing else going on,

0:19:28.800,0:19:33.680
let's say in their life at that point, no kids, no 
this, no that. And it's like, you know, I'm, I'm

0:19:33.680,0:19:37.840
basically young and broken on the, on basically 
on the street and all in a, in a student hostel.

0:19:37.840,0:19:41.400
So, Let me just go for it. This is it. I'm 
going to put everything there. I'm just going

0:19:41.400,0:19:45.800
to block out the noise. Yes. All this stuff 
is going on. Yes. They doing this. Yes. My,

0:19:45.800,0:19:49.160
my, my brand is at risk, but you know what? 
I don't even have a proper brand anyway. I'm

0:19:49.160,0:19:53.880
just going to go now. Let's rush and let's 
go. And then that sort of energy, I think.

0:19:53.880,0:19:57.200
older the contest, so, you know, there's a very 
different, big difference between someone who's

0:19:57.200,0:20:02.200
22, someone who's 32, someone who's 42. Your, 
your needs, your, your risk that you're prepared

0:20:02.200,0:20:09.240
to take is, is all different. Um, for me, you 
know, I, I had already had, you know, three little

0:20:09.240,0:20:14.240
children at home. I was moving house and that 
I wasn't probably in the right frame for this.

0:20:14.240,0:20:17.840
However, the whole interview 
process and being on the show,

0:20:17.840,0:20:24.840
that was all interesting. I enjoyed the tasks. 
I did well on them and all that, but you know,

0:20:24.840,0:20:29.360
you know, you kind of realize the gameplay in 
this and then you think, well. Not for me. It

0:20:29.360,0:20:33.840
depends on where you are. I did the 
same thing. I walked away, right?

0:20:33.840,0:20:39.600
Um, very acrimoniously. Whenever you 
present someone with an opportunity,

0:20:39.600,0:20:43.760
if that, there are some people that are willing to 
do anything to make that opportunity work. Yeah, a

0:20:43.760,0:20:44.680
hundred.

0:20:44.680,0:20:49.400
I am not of that mind. I am not 
of that mindset. And listen,

0:20:49.400,0:20:54.680
I'm not saying that I'm some angelic 
saint or whatever, because I'm not.

0:20:54.680,0:20:59.280
I'm a flawed human being like everyone else. But 
there are just certain things that I'm not willing

0:20:59.280,0:21:10.120
to do. And I'm not going to kiss anybody's ring 
or, um, you know, expose myself just so I can get

0:21:10.120,0:21:16.520
ahead when that doesn't really matter. And, you 
know, you and I, I think, you know, I had, I had,

0:21:16.520,0:21:21.200
um, had a lot of respect for Donald Trump in the 
eighties as a young business student coming up.

0:21:21.200,0:21:24.080
And, you know, he's just real estate 
magnet. And I always tell people,

0:21:24.080,0:21:28.080
be careful meeting your heroes. And, 
you know, he wrote this book and also

0:21:28.080,0:21:35.600
stuff. And then I met him, we had a one 
on one sit down and this is not political,

0:21:35.600,0:21:42.680
but personally I was just not impressed. I 
can respect, um, you know, what you've done.

0:21:42.680,0:21:46.560
I mean, if my father gave me 400 million, I 
hope I could flip that into something big,

0:21:46.560,0:21:50.600
right? Because that's, that's Trump's story. He's 
not a self made billionaire. Um, and I would think

0:21:50.600,0:21:58.520
that once you've, you can be sharp and you can 
be, um, shrewd, but you don't have to be cruel.

0:21:59.640,0:22:04.800
And that's what I felt. I made the right 
call by saying, if you want to fire me,

0:22:04.800,0:22:07.360
then F and fire me because I'm not doing that.

0:22:07.360,0:22:08.000
So what you

0:22:08.000,0:22:13.560
said, and that is what I said. Yeah. 
Yeah. And I think Don jr said this,

0:22:13.560,0:22:18.200
he goes, so why did you just fall on your 
sword? Why did you just do that? Well,

0:22:18.200,0:22:22.920
you're trying to lead me down a 
question, a path that. Does not

0:22:22.920,0:22:28.520
align with what happened. I'm not going to 
just say yes. So I can stay on a program.

0:22:29.040,0:22:35.560
And by this point, I'm okay with walking 
away from it. So if you want to fire me,

0:22:35.560,0:22:38.760
F and fire me, I don't care. 
That's exactly how that went.

0:22:42.960,0:22:46.160
Yeah. So, yeah, I don't care 
how much money's on the table.

0:22:46.160,0:22:49.600
I don't care what the opportunity looks 
like. And I, and I think that that's a,

0:22:49.600,0:23:00.680
that's a. A reality television, um, lesson, 
I believe that we're facing and, um, um,

0:23:00.680,0:23:07.280
real in real business. Right. This sort of lack 
of, you know, profits over people or whatever.

0:23:07.280,0:23:12.800
I don't care if you're a billionaire. 
I'm not doing that. So I'm, I'm out.

0:23:12.800,0:23:16.160
So what's that, what's that hard for you?

0:23:16.160,0:23:19.480
Um, you know, he did one rare thing 
with me when I walked off. He says,

0:23:19.480,0:23:21.840
you know, you didn't give me a 
trick, came down loose in his

0:23:21.840,0:23:25.800
tie. It doesn't like to shake hands 
and stuff. Tall guy, taller than me.

0:23:25.800,0:23:28.440
And he said, you know, you 
really didn't give me a choice.

0:23:29.240,0:23:38.400
But to fire you, I said, I know, right? So do I 
regret the way that I did it? Absolutely not. I

0:23:38.400,0:23:44.960
do not. I do not regret the fact that, you 
know, I chose me that day. And I chose not

0:23:44.960,0:23:52.160
to play the game. Um, I think what's been 
challenging has been his responses as if

0:23:52.160,0:23:57.520
you guys are watching how Trump talks about 
his adversaries, uh, in the U S and when

0:23:57.520,0:24:02.760
you are a person that has that sort of reach 
and that power and those resources, you know,

0:24:02.760,0:24:08.360
it takes, it only takes a little bit of money 
to make, you know, your quote unquote adversary.

0:24:08.360,0:24:11.320
Um, and so I think what's 
been challenging has been,

0:24:11.320,0:24:18.200
His attacks and the nature of those attacks 
and how he comes at it. My end, my attitude

0:24:18.200,0:24:26.720
is I can run and hide or I can keep shining 
the light and, you know, do what I do did

0:24:26.720,0:24:31.120
in the military is if there's danger, I'm 
gonna run, I'm gonna run towards a fire.

0:24:31.120,0:24:36.360
So, no, I don't, I don't regret telling 
him to suck it. , he had a young lady

0:24:36.360,0:24:39.280
come up in front of him in the boardroom 
'cause you know it's a SAT and he had a

0:24:39.280,0:24:45.680
twirl for him. We all went shopping because 
he wanted the women to be more provocative,

0:24:45.680,0:24:49.520
right? That there's a camera on 
that somewhere. Somebody has that.

0:24:49.520,0:24:54.200
I thought you were an eloquent 
person, but this happened when

0:24:54.200,0:24:58.320
there's a video out there that you see, I 
wear glasses, right? I wear bifocals and,

0:24:58.960,0:25:02.480
and there's a video out there of me saying, 
Hey, I need to go get my glasses. I don't have

0:25:02.480,0:25:06.880
them because I can't see the fine print 
on what you guys are asking me to read.

0:25:06.880,0:25:11.000
But the way that that was narrative was 
portrayed was as if I was an idiot with a,

0:25:11.000,0:25:15.320
with a lifetime of public speaking, by 
the way, an idiot who couldn't form a

0:25:15.320,0:25:24.840
sentence. And that those are all those 
racial tropes that come to, um, you know,

0:25:24.840,0:25:30.240
that you sort of have unfortunately become 
familiar with, didn't want it trying to do

0:25:30.240,0:25:39.440
a deal grateful for some of it at the 
same time, I think to be insensitive.

0:25:40.280,0:25:49.800
or not. Um, to other peo were comments about, you 
fired me, one of the pers for him, he was like,

0:25:49.800,0:25:56.800
you And then she said, you know, I work for you, 
Mr. Trump. She happened to look like me. So you

0:25:56.800,0:26:02.120
just assume that, you know, these two people of 
color are a couple. What are you talking about? I

0:26:02.120,0:26:04.680
can't speak about the, 
obviously with a racism thing.

0:26:04.680,0:26:07.080
I mean, that's, you know, you've 
got this experience. You've,

0:26:07.080,0:26:12.760
you've heard what you've heard and seen what 
you've seen. I think on the women thing, um,

0:26:12.760,0:26:20.400
the thing about someone like him, the Trump, 
and I do say someone like, because my. Dad,

0:26:20.400,0:26:28.480
he's like a typical Polish dad. Some of the things 
that he says, and he loves women and beautiful

0:26:28.480,0:26:31.000
and looking lovely and, you know, 
but he'll say things like that.

0:26:31.000,0:26:36.400
I know that in today's society, if he 
did speak about what he says publicly,

0:26:36.400,0:26:41.320
he'll be penciled. Then, then he'll, you 
know, I don't like you wear a skirt. Come on,

0:26:41.320,0:26:44.640
wear a nice skirt. Show it, show your 
legs. If you've got pretty legs, show them,

0:26:44.640,0:26:51.240
put on some high heels, you know, all those things 
Get slaughtered and he doesn't mean harm by that.

0:26:51.240,0:26:56.240
I think sometimes, you know, sometimes we take 
things a little bit and I also think some of the

0:26:56.240,0:27:00.440
things you, that like, you know, About the 
glasses and that. I think a lot of that is

0:27:00.440,0:27:06.840
the whole production thing that you were sucked 
into where they make some TV and that TV will,

0:27:06.840,0:27:12.800
you are going to be the lamb that comes to 
slaughter because that's a golden TV moment

0:27:12.800,0:27:19.440
like that is what, that is what you've signed 
when, when you got awful, it shouldn't happen.

0:27:20.240,0:27:24.920
That's, I suppose, the interesting thing about 
this whole messed up situation. You know,

0:27:24.920,0:27:28.360
this is what we're talking about. It's 
like, it's crazy. Yes, it is good TV.

0:27:28.360,0:27:31.280
Yes, in a way, we want to see these 
people suffering and squirming,

0:27:31.280,0:27:35.520
and that's why we watch the show. But then 
you're on it, and you're the one suffering

0:27:35.520,0:27:39.600
and squirming, and then your reputation's 
affected, and then it's like, whoa, whoa.

0:27:39.600,0:27:44.840
I'll say this about what you were saying 
about Trump and, And people of that ilk,

0:27:44.840,0:27:51.600
you know, I always respect, I'm a candid person 
and I always respect people that are candid and

0:27:51.600,0:27:56.560
I get his generation and I don't believe 
in cancel culture. Um, I think, you know,

0:27:56.560,0:28:03.720
what I fought for were people's rights to disagree 
and be who they are and sure, the world's changed.

0:28:03.720,0:28:08.800
Do I think it's gone way too far the other 
way? Absolutely. Right? There's, there's,

0:28:08.800,0:28:14.320
you know, there's misogyny and then there's, 
you know, there's toxic masculinity. Look, I,

0:28:14.320,0:28:21.320
in some ways, I respect, um, just becomes 
a shocker. The fact that, you know, I did

0:28:21.320,0:28:24.520
have a lot of respect for the way 
that he handled his businesses and

0:28:24.520,0:28:28.120
he did offer me a position within his 
company out of all the 15 candidates.

0:28:29.040,0:28:35.680
Um, and, and I said no to that, but, uh, 
I also respect the fact that, you know,

0:28:35.680,0:28:40.400
he's unafraid to speak his mind. That's why I 
said, I don't believe in sort of cancel culture,

0:28:40.400,0:28:46.800
whether I agree with him or not. Right. 
Um, I think though, when you do it in a

0:28:46.800,0:28:51.520
way that's malicious, And meant to hurt 
people, then that needs to be addressed.

0:28:51.520,0:28:57.280
Trump knows exactly what he's saying, what 
he's doing. I love the fact that he speaks

0:28:57.280,0:29:01.040
his mind. He doesn't like when you push 
back, but I think there's a difference

0:29:01.040,0:29:07.240
between someone like that. He's almost like 
a benevolent sexist or benevolent racist. And

0:29:07.240,0:29:19.320
I think he's so clueless in some sense on the 
potential, um, Uh, responses that he would get.

0:29:19.320,0:29:24.800
And he's so full of himself and he doesn't 
really care. And I don't think that's healthy.

0:29:24.800,0:29:28.040
You know, listening to you, it's tough because I.

0:29:28.640,0:29:34.400
Obviously I'm in the UK. I watch a lot of 
the different media channels. I see what

0:29:34.400,0:29:38.160
the BBC has to say. I'll listen to what Al 
Jazeera has to say. I'll watch a bit of CNN.

0:29:38.160,0:29:41.880
I might even tap into a bit of Fox. I 
might also watch some YouTube channels

0:29:41.880,0:29:45.640
and what Piers Morgan has to say. 
And I like to spread the net really,

0:29:45.640,0:29:51.360
really wide when it comes to media. I love the 
different perspectives. I have a sister, um,

0:29:51.360,0:29:58.040
who lives in America. She lives in Michigan state 
and she's married to a I mean, they love Trump.

0:29:58.680,0:30:01.120
They love him. They really do. They think

0:30:01.120,0:30:04.960
he is great. I can understand 
from my sister's perspective.

0:30:04.960,0:30:09.600
You know, I've, I've struggled because I've 
lived in a very conservative state and like you,

0:30:09.600,0:30:12.400
I like to listen to liberal. I 
like to listen to conservative.

0:30:12.400,0:30:16.920
Most people think that New York and 
California are the majority of America.

0:30:16.920,0:30:22.320
When in reality, it's not. States like Michigan, 
where my daughter lives in Michigan, it's states

0:30:22.320,0:30:29.360
like Michigan and Texas and Ohio and Indiana 
Who may not subscribe to such a liberal mindset.

0:30:29.360,0:30:33.160
You think about it. You've got someone who's 
an entrepreneur Yes, he's inherited his

0:30:33.160,0:30:37.040
dad's business, but he's done pretty well You 
know, you could have blown that whole fortune

0:30:37.040,0:30:41.720
and being you know, so he must have had Some 
brain cells there to, to continue with that.

0:30:41.720,0:30:46.840
And he's become really famous and done all these 
things. He understands business and negotiation,

0:30:46.840,0:30:50.120
which makes him good. Also what he's done 
with NATO and things like that. You know,

0:30:50.120,0:30:52.200
there's, there's certain 
things, you know, where he's,

0:30:52.200,0:30:55.560
Forcing other countries to pay their 
dues. There's nothing wrong with that.

0:30:55.560,0:31:00.840
That's the sort of thing that any, you would 
do it as a business. And I would do it as a

0:31:00.840,0:31:10.000
business. Basic things that I suppose it needed an 
entrepreneur, someone with a business head to go,

0:31:10.000,0:31:15.600
well, that is a rubbish deal. Let's do 
this. So there were, It makes sense.

0:31:15.600,0:31:20.320
So I, I believe you are correct 
in what Trump did for the economy.

0:31:20.320,0:31:25.200
I also think that you're right as a business 
person, you do want someone ruthless, you do want

0:31:25.200,0:31:29.520
someone that's going to be able to protect your 
interest. I think that for me, the problem comes

0:31:29.520,0:31:39.320
in when you. Um, when you do it at the expense of 
all Americans and some of our allies. And I think,

0:31:39.320,0:31:44.960
you know, it's almost, you know, my big thing is 
make it more about the country, not about you.

0:31:44.960,0:31:48.000
Most people, most sensible people 
are actually in the middle.

0:31:48.000,0:31:55.200
I believe in balance. Um, probably 
most military people do. Um,

0:31:55.200,0:31:57.960
but at the same time, I believe 
wisdom demands that I'm not going to

0:31:57.960,0:32:02.280
blindly follow anyone if I think it's not in 
the best interest of the country. You know,

0:32:02.280,0:32:06.680
and I'm not trying to be naive or altruistic, but 
you know, you want to be on the right side of it.

0:32:06.680,0:32:10.360
And when it comes to, you know, trunch 
racial comments or sexist comments,

0:32:10.360,0:32:13.280
if you ask me what I heard and 
what I saw, I'm going to tell you

0:32:13.280,0:32:17.440
what's next for gene folks.

0:32:17.440,0:32:20.920
So like you, I've had a podcast, 
I've been running for, uh,

0:32:20.920,0:32:25.040
for about four years and I'd be honored 
to have you a guest on that program.

0:32:25.040,0:32:27.120
Just for our, for our viewers, what's the podcast?

0:32:27.120,0:32:27.840
Where can I find it?

0:32:30.480,0:32:37.680
It's on YouTube and it's also on Apple, Spotify, 
iHeartRadio, you know, all the, all the normal

0:32:37.680,0:32:43.260
channels. And then also we're kicking off a 
clothing line. It's called Ocean. Um, there

0:32:43.260,0:32:48.000
is an entrepreneur spirit in me that's always 
doing that. And then my, uh, consulting firm,

0:32:48.000,0:32:53.000
still capital raising for people and trying to 
help small businesses, you know, take on Goliath.

0:32:53.000,0:32:58.040
I love the name Ocean. I love that. All right,

0:32:58.040,0:33:04.200
Gene, thank you so much, and 
I'll see you on your podcast.

0:33:04.200,0:33:07.120
Okay. Definitely. You will. 
Thank you guys so much. Thank

0:33:07.120,0:33:13.680
you.
Gene Folkes Profile Photo

U.S. Air Force Veteran / CEO / Organizational Architect

Gene Folkes is a multifaceted entrepreneur, management consultant, and ten-year U.S. Air Force veteran whose career spans international finance and media. Born to a Jamaican father and an American mother, he credits his global perspective to a family legacy of service and his decade of military duty across the U.S. and Europe. Following his honorable discharge, he transitioned into high-stakes roles as a senior wealth manager and investment banker for institutions like Merrill Lynch, JPMorgan Chase, and AIG.

In 2010, Folkes was handpicked by Donald Trump for the U.S. version of The Apprentice while managing a $35 million real estate project. However, he famously clashed with the show's production, refusing to compromise his integrity for reality TV "narratives". This culminated in a direct boardroom standoff where he challenged Trump to "fire me" rather than "play the game". Today, Folkes holds a Master’s in Organizational Leadership and heads the Folkes International Group, Inc.. He is a vocal media contributor for outlets like the BBC and CNN, and the host of the Folk(e)s Unfettered podcast. His recent ventures also include the clothing line "Ocean".