The Price of Staying True to Your Values
The Beyond the Boardroom Podcast with Aleksandra King is where ambition, ethics, and unapologetic truth collide. In this episode, Aleksandra sits down with Gene Folkes—former U.S. Army serviceman, corporate leader, and Apprentice contestant who stood his ground against Donald Trump in the boardroom. Gene’s story is one of leadership, integrity, and resilience under pressure, showing what it means to hold onto your values when the stakes couldn’t be higher.
The Beyond the Boardroom Podcast with Aleksandra King is where ambition, ethics, and unapologetic truth collide. In this episode, Aleksandra sits down with Gene Folkes—former U.S. Army serviceman, corporate leader, and Apprentice contestant who stood his ground against Donald Trump in the boardroom. Gene’s story is one of leadership, integrity, and resilience under pressure, showing what it means to hold onto your values when the stakes couldn’t be higher.

What it was really like to compete under Trump’s scrutiny on The Apprentice
The courage it takes to challenge stereotypes and remain true to your values
The personal and professional cost of choosing integrity over reality TV fame
Gene’s transition from military service to leadership in the corporate world
Practical lessons on confidence, mentorship, and ethical leadership
This isn’t just reality TV—it’s a bold look at leadership, business ethics, and authenticity in the toughest environments. Aleksandra’s fearless style draws out Gene’s story of resilience, integrity, and what it takes to lead with confidence.
Key Chapters
| Chapter | Timestamps |
| Military Roots and the Foundation of Leadership | 00:00 |
| From Real Estate to The Apprentice: A Fast-Tracked Journey | 05:13 |
| The Reality TV Lens: Narrative Control and Personal Branding | 11:21 |
| Integrity in the Pit: Challenging NBC and the Trump Brand | 17:23 |
| Choosing Yourself: Behind the Scenes of a High-Stakes Dismissal | 22:42 |
| Global Perspectives: Business, Politics, and Moving Forward | 27:39 |
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📢 The views expressed by guests are their own and do not reflect those of Aleksandra King, the podcast, or its producers. This podcast is for entertainment purposes only.
The views expressed by guests are their own and do not reflect those of Aleksandra King, the podcast, or its producers. This podcast is for entertainment only.
0:00:00.280,0:00:04.040 This is a really interesting episode because we have Gene Fawkes, who was actually on the 0:00:04.040,0:00:10.320 American Apprentice and he had a run in with Trump. So we are going to get into 0:00:10.320,0:00:16.000 that. We're talking about a military guy versus one of the most powerful men in the world who 0:00:16.000,0:00:20.840 wasn't president then, but believe you me, he was already a force to be reckoned with. 0:00:20.840,0:00:30.240 So tune in to find out what happened. 0:00:30.240,0:00:36.440 Listen, thank you so much. For coming on Beyond the Boardroom podcast. I am delighted 0:00:36.440,0:00:43.080 to have you for so many reasons. Apprentice, you've been on the U. S. version in 2010. 0:00:43.080,0:00:44.120 Yes, 2010. 0:00:44.120,0:00:49.240 Right. And I was on the UK version. So you had Trump, 0:00:49.240,0:00:54.920 I had Lord Sugar. So that is a connection you don't get every day, both on Apprentice. 0:00:54.920,0:01:00.200 And also I think we're both interested in politics on some level. So. You are the best 0:01:00.200,0:01:02.040 guest to have on. Oh, thank 0:01:02.040,0:01:04.480 you. You're the best host. 0:01:04.480,0:01:08.080 So tell us a bit about your roots and how those influenced you. 0:01:08.080,0:01:13.400 I am a product of a Jamaican father and American mother 0:01:13.400,0:01:18.280 having roots in both places. I think that comes with a unique perspective. 0:01:18.280,0:01:23.960 Um, globally, cause my family looks like the UN, right? My family has a 0:01:23.960,0:01:29.160 history of service starting from my great grandmother to My grandmother, 0:01:29.160,0:01:32.800 who was a foster parent, I think at one point she had 15 kids in her home. 0:01:32.800,0:01:34.280 Really? So, 0:01:34.280,0:01:40.840 yeah, yeah, my mother was the same way. And so, I went to an air show one time and fell in love 0:01:40.840,0:01:48.520 with, um, the sharpness and the discipline and, The civility of young military veterans 0:01:48.520,0:01:55.360 and I acclimated into the Air Force and spent 10 years serving here and in Europe and honorably 0:01:55.360,0:02:03.760 discharged and then became a recruiter and picked up, um, that legacy of service. 0:02:03.760,0:02:06.800 And so I began to help young men and women matriculate into the 0:02:06.800,0:02:09.760 military. And then when I got out of the military and went into corporate, 0:02:09.760,0:02:12.600 I ended up doing the same thing, mentoring young men and women. 0:02:12.600,0:02:17.420 Do you consider yourself a confident and driven person? 0:02:17.420,0:02:18.560 Um, 0:02:18.560,0:02:23.480 it's a tricky question, isn't it? You don't want to sound sort of, you know, but, you know, direct. 0:02:23.480,0:02:25.520 Part of the problem is that we're not direct, 0:02:25.520,0:02:30.320 right? I think there's a healthy way to say I'm a confident, driven person. 0:02:30.320,0:02:37.480 I would say I'm confident in the fact that. I know my strengths and my weaknesses and I 0:02:37.480,0:02:42.880 know that I'm ever evolving and growing and I'm comfortable and confident. The fact that 0:02:42.880,0:02:47.000 even though I may not know everything, but I know that I can figure it out. 0:02:47.000,0:02:50.960 I always make this joke. Do you want to get on an airplane with a pilot? 0:02:50.960,0:02:54.280 This confident or not confident that he's gonna be able to land the plane? 0:02:54.280,0:02:54.880 Yeah, of course. We 0:02:54.880,0:03:01.680 want to go into surgery with. a cocky surgeon with an impeccable track record, or the guy that's 0:03:01.680,0:03:06.280 kind of unclear and not able to make the right decisions, then you might get the sucers left in. 0:03:06.280,0:03:10.960 You said something really interesting, which is about obviously the balance between the sort of 0:03:10.960,0:03:17.160 being confident, but not being a narcissist. And I think, yeah, I think in that is you don't want 0:03:17.160,0:03:22.960 also that empty confidence. You kind of have to earn your confidence. Even if, let's say you 0:03:22.960,0:03:28.520 haven't got all the stars and you're not sort of qualified in something fully, if you have the sort 0:03:28.520,0:03:33.480 of confidence that you think, you know what, I can ask, I can find out, I can get that information. 0:03:33.480,0:03:33.680 Yeah, 0:03:33.680,0:03:37.440 no, it's simpatico. It's so weird that you came up with that, which, 0:03:37.440,0:03:43.800 which Is not surprising. Um, I think confident people truly authentically 0:03:43.800,0:03:50.160 confident people are not afraid to ask for help. And I think that's a, uh, 0:03:50.160,0:03:55.840 an epidemic within leadership, right? Um, you know, leaders are meant to replace themselves. 0:03:55.840,0:03:59.840 And yet we find ourselves, we have a rising young star and we want to challenge them. But that's 0:03:59.840,0:04:04.680 not true leadership. True leadership is to replace myself without feeling threatened. 0:04:04.680,0:04:08.440 With the military, there's a military regime. There's getting up very early. 0:04:08.440,0:04:10.080 There's doing things you don't want to do. 0:04:10.080,0:04:12.480 There's taking orders. There's humbling yourself. 0:04:12.480,0:04:15.000 Everyone's the same. What have you taken from that? 0:04:15.000,0:04:19.840 I did 10 years in the Air Force. It was honor to be discharged. I was, uh, 0:04:19.840,0:04:25.640 somewhat rebellious in a way. You would think that having spent so much time in the military, 0:04:26.200,0:04:32.880 That I would be pro military regime, and I am not that those skills are transferable into 0:04:32.880,0:04:38.520 the civilian sector because there is a sense of honor and duty and integrity and responsibility. 0:04:38.520,0:04:43.360 I'm not saying that every military person is perfect, but I'm saying that within 0:04:43.360,0:04:50.760 the military, um, lifestyle, There is an expectation of brotherhood, sisterhood, 0:04:50.760,0:04:57.240 that we kind of speak the same language and we know how to sort of, you know, 0:04:57.240,0:05:02.160 have a little bit more self control when it comes to knowing when to question authority. 0:05:02.160,0:05:04.880 And then when it comes to knowing when to follow those orders, 0:05:04.880,0:05:09.000 if something goes down, I at least have a framework from which to come 0:05:09.000,0:05:12.440 from to do the best that I can to protect myself and other people. 0:05:12.440,0:05:13.960 Apprentice. 0:05:13.960,0:05:15.120 Yes. 0:05:15.120,0:05:17.720 Why oh, why did you go on it? 0:05:17.720,0:05:24.040 It was 2008, Alexandria. And, uh, I think I was working on a project. 0:05:24.040,0:05:28.520 Um, on a real estate project and I had some friends out in L. A. And they called me and 0:05:28.520,0:05:31.040 they said, Hey, you know, there's a slot on the apprentice. And I said, 0:05:31.040,0:05:34.280 sure, I'd be interested. I figured that the star of the apprentice was 0:05:34.280,0:05:39.440 a real estate magnet. I had a 35Million dollar deal on the table. I needed another 5Million. 0:05:39.440,0:05:44.080 It just kind of made sense to me. Um, it really was like this, but they called me, 0:05:44.080,0:05:49.800 they said, send in the tape. And then tell us who you are. And I did everything wrong, 0:05:49.800,0:05:53.440 right? Cause it was so last minute and I sent it to them and then they said, 0:05:53.440,0:05:56.960 we're going to send you an airline ticket to fly out to LA to go through your background. 0:05:56.960,0:05:57.120 So 0:05:57.120,0:06:00.640 they wanted a piece to camera. Sorry for, they wanted to 0:06:01.160,0:06:04.600 make sure that you can, is that, is that what happens with most of the 0:06:04.600,0:06:09.800 candidates in America or no, that was an unusual thing. So normally they would go 0:06:09.800,0:06:13.320 through some sort of interview process like we have in the UK, which takes. 0:06:14.640,0:06:15.400 Right. That's what I'm saying. 0:06:15.400,0:06:19.840 Normally what happens is people apply for the program and then if you get invited, 0:06:19.840,0:06:23.440 if they're interested, then what happens is they'll have you go through rounds of 0:06:23.440,0:06:28.920 interviews. I didn't go through that process because by the time I got there, a lot of the 0:06:28.920,0:06:37.000 other 15 candidates had, had a recall that they had met doing the interviewing round at one slot. 0:06:37.000,0:06:41.280 And so mine was very unusual. They literally had just called me. I sent 0:06:41.280,0:06:45.000 a tape and I didn't interview with anyone. Right. I didn't, 0:06:45.000,0:06:48.400 I didn't interview with any of the other candidates. No one in interviewing anybody. 0:06:48.400,0:06:53.560 I didn't meet Donald. I didn't meet anyone. So they literally flew me out to LA. I went 0:06:53.560,0:06:58.240 through psychological, you know how it goes, psychological, criminal background, hoax bank. 0:06:58.240,0:07:02.920 And then next, you know, I fly back. I was in Dallas, flew back to Dallas. And then I got a 0:07:02.920,0:07:07.320 call and they said, pack your bags. When it's in the ticket and you're going to New York, 0:07:07.320,0:07:10.320 you've been accepted on the apprentice. What do you like to eat? And I was like, Oh, 0:07:10.320,0:07:18.440 okay. So within two weeks, I had this whirlwind situation and I just ended up saying, let's do it. 0:07:18.440,0:07:23.640 And so I ended up flying to New York and, and, uh, going through that whole experience. 0:07:23.640,0:07:27.480 Do you think Trump had a, had quite a say in that then? Did he sort of think, 0:07:27.480,0:07:29.840 yeah, this guy can, can go on camera. He's, 0:07:29.840,0:07:35.840 he's pretty good. Go for it. Cause he likes to just, um, sometimes use his instinct, I suppose. 0:07:35.840,0:07:42.840 Yeah. From what I understand, he handpicked, um, uh, me and, uh, I don't know why. 0:07:42.840,0:07:50.120 So, um, uh, and I hadn't had any encounters with him prior to that. So. Um, he has a lot of, 0:07:50.120,0:07:54.360 because he owned the program, uh, I guess I think 50 percent of it. And he 0:07:54.360,0:07:59.200 was an executive producer. He had say in who would come on the program and who wouldn't. 0:07:59.200,0:08:03.440 Yeah. I mean, in the UK, it's literally. Yeah. Well, 0:08:03.440,0:08:07.560 probably it must be this in this way, similar in the U S that you, you got fast track there. 0:08:07.560,0:08:12.480 That was really quite cool. I think for you, and then for the rest of the, 0:08:12.480,0:08:16.240 the rest of the herd, you kind of have to go through this application process, 0:08:16.240,0:08:19.880 people from around the country, go in all the cities, you have a central location and they go 0:08:19.880,0:08:24.560 to these various central locations and there's hundreds and hundreds of thousands of them. 0:08:24.560,0:08:28.320 And then there's different phases, different levels, you possibly can, you can be there for 0:08:28.320,0:08:32.080 the whole day. Then you come back, then you come back again and then they just whittle it down, 0:08:32.080,0:08:36.040 whittle it down, whittle it down, whittle it down. And I suppose the piece to camera, 0:08:36.040,0:08:39.040 um, although I think they are filming you anyway, the whole time when they're 0:08:39.040,0:08:42.600 doing this, but the actual conscious piece of camera, like we've got it 0:08:42.600,0:08:47.880 now, it's only towards the end that that's like sort of the final, well, one of the final steps. 0:08:48.960,0:08:52.160 There's a lot of hoops. There's a lot of Most people don't 0:08:52.160,0:08:56.440 realize Alexandria, and I know, and I'm so glad talking to you because you can sort of, 0:08:56.440,0:09:01.520 you can sort of breathe and And, and, um, share this experience. And I don't know how 0:09:01.520,0:09:07.840 difficult your post experience, your post Prince's experience has been, but it's interesting because, 0:09:07.840,0:09:11.760 uh, and I know we're going to get to this at some point, but it's like, You know, 0:09:11.760,0:09:17.560 people think you're, it's so weird the reaction you get from people once they see you on sort of 0:09:17.560,0:09:21.600 international television or in your country, like they recognize you, but they don't. 0:09:21.600,0:09:26.760 And then friendships can change and, you know, things can get somewhat challenging because, 0:09:26.760,0:09:32.880 you know, there's this idea of, you know, celebrity, right. And you're just kind of like, 0:09:32.880,0:09:36.360 no, I'm just a normal person that just decided to do X, Y, 0:09:36.360,0:09:46.440 Z. And I think a lot of people don't realize. the how, how grueling the, the selection process is. 0:09:46.440,0:09:53.240 You're talking about some of the, I mean, like on my episode, half of them were ivy league lawyers, 0:09:53.240,0:09:59.920 right? And I think that people don't realize the pool from which you know, 0:09:59.920,0:10:04.800 there's so many talented people, right? And you have to have almost like this magic 0:10:04.800,0:10:08.280 formula. I don't know if you felt that way, but you almost have to have like this magic 0:10:08.280,0:10:13.240 formula that says I'm gonna bet on you and it can, you know, it can change your life. 0:10:13.240,0:10:18.280 In a way that's, that's interesting. Um, and, and it really, you know, 0:10:18.280,0:10:22.560 you do have to be a confident driven person to good or bad to not let it get to you. 0:10:22.560,0:10:23.520 Yeah, I think, um, I don't know if 0:10:23.520,0:10:24.240 you found that. 0:10:24.880,0:10:29.040 Yeah. I mean, I, I think, well, I think similarly here, anyone that actually 0:10:29.040,0:10:33.880 makes it to the show has got something, you know, there might be, they all personalities 0:10:33.880,0:10:38.000 that are big personalities for sure, but they've also got something business wise, 0:10:38.000,0:10:41.720 even if they are a little bit out there and a little bit, you know, whatever. 0:10:41.720,0:10:44.760 They have something, some sort of mechanism, some sort of business 0:10:44.760,0:10:50.200 plan that's credible because of course the bigger brand, so the Trump brand, Lord Sugar, 0:10:50.200,0:10:55.640 they wouldn't associate themselves with anyone that didn't have the right sort of something, 0:10:55.640,0:11:01.120 whatever it is, to attach themselves. to even just coming on the program, they're very careful 0:11:01.120,0:11:04.640 who they associate themselves with, because then you obviously become part of this brand. 0:11:04.640,0:11:08.520 Even now we're talking about it. There's this thing that will stick with you for the rest 0:11:11.360,0:11:14.880 of your life, even if you don't want it, it's, it's, you know, it's with everyone that applies is 0:11:14.880,0:11:20.880 good. And, um, but in the UK, they probably make fun of the contestants more like the production 0:11:20.880,0:11:26.480 or more, um, brutal. Just like our media here is really like when they want to go, they will. 0:11:26.480,0:11:32.360 So over here, they've got no problem making you look really silly and whatever. I was quite lucky, 0:11:32.360,0:11:35.840 but I have been interviewing quite a few candidates and some of them, you know, 0:11:35.840,0:11:40.360 have struggled to find work afterwards or whatever, because they'd be made to look 0:11:40.360,0:11:45.440 a certain way when they anything, but they're very smart and credible people. 0:11:45.440,0:11:48.400 So, so what's it like in the U S do you think that they make 0:11:48.400,0:11:53.360 the candidates look A little bit better. Um, or do they also sort of go for you? 0:11:55.320,0:12:02.480 No, they don't. I think that my experience, uh, was, you know, 0:12:02.480,0:12:06.920 challenging because like we had just discussed, they got me raw and, you know, 0:12:06.920,0:12:11.680 you sign these contracts and non disclosures and, you know, you're so excited to be on 0:12:11.680,0:12:15.120 the program and you're trying to read the fine print and do that whole thing. 0:12:15.120,0:12:22.040 And you don't realize that you're giving your life over to a large media organization. Who is in the 0:12:22.040,0:12:29.560 business of getting ratings and they will do so by any means necessary. And so it's very, um, 0:12:29.560,0:12:32.840 uh, similar. It's interesting that you said that about the UK, 0:12:32.840,0:12:36.240 because I would think the UK would be nicer, but we're rough. 0:12:36.240,0:12:41.040 I don't know how they do it in the UK, but I know in the U S we didn't get to see our episodes. 0:12:41.040,0:12:48.400 Right. We didn't get to see the process. And so I remember when, after the show started airing and, 0:12:48.400,0:12:52.840 and I didn't really watch it very much because at the time I was so traumatized, 0:12:52.840,0:12:57.800 um, we were asking each other questions like, I don't remember you being in that room or that's 0:12:57.800,0:13:02.880 not exactly how that went down or, you know, cause they are filming, filming you all the time. 0:13:02.880,0:13:10.360 And so they literally get to draw a narrative. And that narrative gets, it was brutal. I mean, 0:13:10.360,0:13:17.040 the, you know, the gossip, the gossip columns and, um, the way that people would characterize 0:13:17.040,0:13:20.960 you based on what you were saying or what you're doing a lot of times on, you know, 0:13:20.960,0:13:25.200 cause they throw these tasks at you that you're just kind of, you know, scrambling. 0:13:25.200,0:13:30.240 And so they're, they're recording you even in times where you're not cognizant that they 0:13:30.240,0:13:35.440 are. And then they might take that and insert that into, you know, a narrative that says you 0:13:35.440,0:13:46.280 look like an idiot, right? And without any, um, without any thought about you have to go 0:13:46.280,0:13:52.760 back into real life. The Apprentice is unique among all reality television shows, I believe. 0:13:52.760,0:13:59.280 Because it's not a dating show. You take real business people who have worked their lives 0:13:59.280,0:14:06.000 and in different vocations, there are real world consequences to how you're being portrayed that 0:14:06.000,0:14:13.960 can ruin your life. And you, right, make it very difficult for you to, you know, 0:14:13.960,0:14:20.880 brush that off in a way, right. To where you're able to function in the, in, in the real world. 0:14:20.880,0:14:24.840 Well, the thing is, though, that when you're signing all these documents and the NDAs and 0:14:24.840,0:14:29.160 all of that, that print, if you pay close attention, really what you're doing and 0:14:29.160,0:14:34.960 you won't really know this. In the true form until you're actually in it. But 0:14:34.960,0:14:40.080 what you're doing is handing over control of your own brand to that bigger brand. 0:14:40.080,0:14:46.040 That brand has the PR behind them and all that stuff and the budget to protect, you know, 0:14:46.040,0:14:49.600 in your case, it's the Trump brand with a, with a show. And in our case, 0:14:49.600,0:14:54.480 it's the broad sugar brand. And then also the show, it's a BBC production. So there's obviously, 0:14:54.480,0:15:00.480 there's a lot of PR that goes into it. And the loyalty And the budget is towards that you do 0:15:00.480,0:15:06.280 not unless you are loaded and have your own PR people and protection, you are on your own, right? 0:15:06.280,0:15:09.880 We have not signed up for anyone making us look good. And I suppose the risk 0:15:09.880,0:15:14.680 isn't that apparent until you're in it and you're realizing I quickly clocked 0:15:14.680,0:15:21.760 very quickly. What, that it was more TV and less business very quickly, 0:15:21.760,0:15:25.640 you know, then you start to navigate and go, well, how can I take control back here? 0:15:25.640,0:15:29.480 And is it worth it? And there's millions of people watching and you're aware of, of the 0:15:29.480,0:15:32.560 games being played and all of that, you know, without giving too much, 0:15:32.560,0:15:38.800 you, you, you become quickly, you know, so it's, um, right, 0:15:38.800,0:15:45.040 right. Well, I, well, I can, I can give away quite a bit. I think you're right. In the sense that. 0:15:45.040,0:15:51.800 You know, I didn't go on the program to play a game. I was just a guy who had left investment 0:15:51.800,0:15:58.080 banking, who started a small firm and had a pretty sizable project. And it made sense to me at the 0:15:58.080,0:16:04.880 time. What I did not anticipate was everything that you just said. The fact of the matter is, 0:16:04.880,0:16:09.360 is that there's these huge brands and they're not there to protect me. 0:16:09.360,0:16:13.240 They're really there for entertainment. And I didn't really expect it. them to 0:16:13.240,0:16:19.040 be protective. Um, I saw it as an opportunity, uh, 0:16:19.040,0:16:23.440 good or bad to be on an international stage and sort of showcase who I am and what I can 0:16:23.440,0:16:28.920 do. Now, obviously things didn't work out the way I planned because of my military background. 0:16:29.760,0:16:34.320 Um, uh, there's a saying that we have in Texas that says, I'm going to, I'm going to show you 0:16:34.320,0:16:41.840 how the cow eats the cabbage. Right. And, um, you know, once I realized that I was playing a 0:16:41.840,0:16:47.240 game because they would always try to coach me to say this and coach me to say that. And I'm like, 0:16:47.240,0:16:53.200 I'm not doing that. I think I was told once that I wasn't playing ball. 0:16:53.200,0:17:02.680 Okay. It became, um, a situation for me, Alexandra, to where I just didn't want to play. 0:17:02.680,0:17:10.000 Right. And I was not going to play and you can make me you're trying to get viewership up. Um, 0:17:10.000,0:17:17.760 And you don't really care how you do it. That goes against how I look at business. I'm not 0:17:17.760,0:17:23.280 going to throw people into a pit just so I can walk over their bodies to do that. 0:17:23.280,0:17:28.840 And for what reason, right? Um, that was the tone at the time. And I remember having a 0:17:29.880,0:17:38.840 adversarial conversation with and, uh, NBC and basically said, uh, in my military way, 0:17:38.840,0:17:44.680 You know, F the Trump brand, F the apprentice brand and F the NBC brand. There's a gene 0:17:44.680,0:17:50.000 folks brand that I've actually put into perspective over these last 30 or 40 years. 0:17:50.000,0:17:52.600 And when you're someone in America that looks like me, 0:17:52.600,0:18:00.200 that becomes problematic because I've worked so hard to avoid those stereotypes. And I 0:18:00.200,0:18:07.520 haven't done it with a chip on my shoulder or angry. I'm just know that if I focus on. Um, 0:18:07.520,0:18:13.320 my competence is competency. Whatever problems you have with me or not are not mine. 0:18:13.320,0:18:19.480 They're yours. Do you want to be successful and work around someone that has integrity and loyalty 0:18:19.480,0:18:24.600 and can you get past yourself? Can I do that? And so NBC and I had this battle because they were 0:18:24.600,0:18:31.640 portraying those very stereotypes that I've had to overcome. And it wasn't until I spoke to lawyers, 0:18:31.640,0:18:35.560 cause we got really adversarial that I said, you guys are damaging my brain. 0:18:35.560,0:18:39.080 How do you want to play this? I don't care about an NDA. Nobody's shooting at 0:18:39.080,0:18:43.280 me. So let's go. And they were completely silent. 0:18:43.280,0:18:48.240 From what I've found, it just really depends like your headspace. Where is that at? Um, 0:18:48.240,0:18:50.880 obviously there's an awareness of how you're being portrayed 0:18:50.880,0:18:54.800 and whether that's successful or not successful and how that's going to look, 0:18:54.800,0:19:00.000 but then there's also how much you, you wanted, I suppose, like the end goal. 0:19:00.000,0:19:04.240 What is it that I'm going for? What am I prepared to put on the table to get, 0:19:04.240,0:19:08.080 to, to that point. Is that important? Am I prepared to put this onto the table to 0:19:08.080,0:19:11.760 risk to get this thing? Or actually, do I not even want the reward? That's 0:19:11.760,0:19:17.680 a very important question. And then that sort of together comes to, to determine. 0:19:17.680,0:19:23.440 the outcome, I guess, and whether you want to stay on and I suppose your, your whole attitude 0:19:23.440,0:19:28.800 towards that thing. So some really wanted it, you know, there was nothing else going on, 0:19:28.800,0:19:33.680 let's say in their life at that point, no kids, no this, no that. And it's like, you know, I'm, I'm 0:19:33.680,0:19:37.840 basically young and broken on the, on basically on the street and all in a, in a student hostel. 0:19:37.840,0:19:41.400 So, Let me just go for it. This is it. I'm going to put everything there. I'm just going 0:19:41.400,0:19:45.800 to block out the noise. Yes. All this stuff is going on. Yes. They doing this. Yes. My, 0:19:45.800,0:19:49.160 my, my brand is at risk, but you know what? I don't even have a proper brand anyway. I'm 0:19:49.160,0:19:53.880 just going to go now. Let's rush and let's go. And then that sort of energy, I think. 0:19:53.880,0:19:57.200 older the contest, so, you know, there's a very different, big difference between someone who's 0:19:57.200,0:20:02.200 22, someone who's 32, someone who's 42. Your, your needs, your, your risk that you're prepared 0:20:02.200,0:20:09.240 to take is, is all different. Um, for me, you know, I, I had already had, you know, three little 0:20:09.240,0:20:14.240 children at home. I was moving house and that I wasn't probably in the right frame for this. 0:20:14.240,0:20:17.840 However, the whole interview process and being on the show, 0:20:17.840,0:20:24.840 that was all interesting. I enjoyed the tasks. I did well on them and all that, but you know, 0:20:24.840,0:20:29.360 you know, you kind of realize the gameplay in this and then you think, well. Not for me. It 0:20:29.360,0:20:33.840 depends on where you are. I did the same thing. I walked away, right? 0:20:33.840,0:20:39.600 Um, very acrimoniously. Whenever you present someone with an opportunity, 0:20:39.600,0:20:43.760 if that, there are some people that are willing to do anything to make that opportunity work. Yeah, a 0:20:43.760,0:20:44.680 hundred. 0:20:44.680,0:20:49.400 I am not of that mind. I am not of that mindset. And listen, 0:20:49.400,0:20:54.680 I'm not saying that I'm some angelic saint or whatever, because I'm not. 0:20:54.680,0:20:59.280 I'm a flawed human being like everyone else. But there are just certain things that I'm not willing 0:20:59.280,0:21:10.120 to do. And I'm not going to kiss anybody's ring or, um, you know, expose myself just so I can get 0:21:10.120,0:21:16.520 ahead when that doesn't really matter. And, you know, you and I, I think, you know, I had, I had, 0:21:16.520,0:21:21.200 um, had a lot of respect for Donald Trump in the eighties as a young business student coming up. 0:21:21.200,0:21:24.080 And, you know, he's just real estate magnet. And I always tell people, 0:21:24.080,0:21:28.080 be careful meeting your heroes. And, you know, he wrote this book and also 0:21:28.080,0:21:35.600 stuff. And then I met him, we had a one on one sit down and this is not political, 0:21:35.600,0:21:42.680 but personally I was just not impressed. I can respect, um, you know, what you've done. 0:21:42.680,0:21:46.560 I mean, if my father gave me 400 million, I hope I could flip that into something big, 0:21:46.560,0:21:50.600 right? Because that's, that's Trump's story. He's not a self made billionaire. Um, and I would think 0:21:50.600,0:21:58.520 that once you've, you can be sharp and you can be, um, shrewd, but you don't have to be cruel. 0:21:59.640,0:22:04.800 And that's what I felt. I made the right call by saying, if you want to fire me, 0:22:04.800,0:22:07.360 then F and fire me because I'm not doing that. 0:22:07.360,0:22:08.000 So what you 0:22:08.000,0:22:13.560 said, and that is what I said. Yeah. Yeah. And I think Don jr said this, 0:22:13.560,0:22:18.200 he goes, so why did you just fall on your sword? Why did you just do that? Well, 0:22:18.200,0:22:22.920 you're trying to lead me down a question, a path that. Does not 0:22:22.920,0:22:28.520 align with what happened. I'm not going to just say yes. So I can stay on a program. 0:22:29.040,0:22:35.560 And by this point, I'm okay with walking away from it. So if you want to fire me, 0:22:35.560,0:22:38.760 F and fire me, I don't care. That's exactly how that went. 0:22:42.960,0:22:46.160 Yeah. So, yeah, I don't care how much money's on the table. 0:22:46.160,0:22:49.600 I don't care what the opportunity looks like. And I, and I think that that's a, 0:22:49.600,0:23:00.680 that's a. A reality television, um, lesson, I believe that we're facing and, um, um, 0:23:00.680,0:23:07.280 real in real business. Right. This sort of lack of, you know, profits over people or whatever. 0:23:07.280,0:23:12.800 I don't care if you're a billionaire. I'm not doing that. So I'm, I'm out. 0:23:12.800,0:23:16.160 So what's that, what's that hard for you? 0:23:16.160,0:23:19.480 Um, you know, he did one rare thing with me when I walked off. He says, 0:23:19.480,0:23:21.840 you know, you didn't give me a trick, came down loose in his 0:23:21.840,0:23:25.800 tie. It doesn't like to shake hands and stuff. Tall guy, taller than me. 0:23:25.800,0:23:28.440 And he said, you know, you really didn't give me a choice. 0:23:29.240,0:23:38.400 But to fire you, I said, I know, right? So do I regret the way that I did it? Absolutely not. I 0:23:38.400,0:23:44.960 do not. I do not regret the fact that, you know, I chose me that day. And I chose not 0:23:44.960,0:23:52.160 to play the game. Um, I think what's been challenging has been his responses as if 0:23:52.160,0:23:57.520 you guys are watching how Trump talks about his adversaries, uh, in the U S and when 0:23:57.520,0:24:02.760 you are a person that has that sort of reach and that power and those resources, you know, 0:24:02.760,0:24:08.360 it takes, it only takes a little bit of money to make, you know, your quote unquote adversary. 0:24:08.360,0:24:11.320 Um, and so I think what's been challenging has been, 0:24:11.320,0:24:18.200 His attacks and the nature of those attacks and how he comes at it. My end, my attitude 0:24:18.200,0:24:26.720 is I can run and hide or I can keep shining the light and, you know, do what I do did 0:24:26.720,0:24:31.120 in the military is if there's danger, I'm gonna run, I'm gonna run towards a fire. 0:24:31.120,0:24:36.360 So, no, I don't, I don't regret telling him to suck it. , he had a young lady 0:24:36.360,0:24:39.280 come up in front of him in the boardroom 'cause you know it's a SAT and he had a 0:24:39.280,0:24:45.680 twirl for him. We all went shopping because he wanted the women to be more provocative, 0:24:45.680,0:24:49.520 right? That there's a camera on that somewhere. Somebody has that. 0:24:49.520,0:24:54.200 I thought you were an eloquent person, but this happened when 0:24:54.200,0:24:58.320 there's a video out there that you see, I wear glasses, right? I wear bifocals and, 0:24:58.960,0:25:02.480 and there's a video out there of me saying, Hey, I need to go get my glasses. I don't have 0:25:02.480,0:25:06.880 them because I can't see the fine print on what you guys are asking me to read. 0:25:06.880,0:25:11.000 But the way that that was narrative was portrayed was as if I was an idiot with a, 0:25:11.000,0:25:15.320 with a lifetime of public speaking, by the way, an idiot who couldn't form a 0:25:15.320,0:25:24.840 sentence. And that those are all those racial tropes that come to, um, you know, 0:25:24.840,0:25:30.240 that you sort of have unfortunately become familiar with, didn't want it trying to do 0:25:30.240,0:25:39.440 a deal grateful for some of it at the same time, I think to be insensitive. 0:25:40.280,0:25:49.800 or not. Um, to other peo were comments about, you fired me, one of the pers for him, he was like, 0:25:49.800,0:25:56.800 you And then she said, you know, I work for you, Mr. Trump. She happened to look like me. So you 0:25:56.800,0:26:02.120 just assume that, you know, these two people of color are a couple. What are you talking about? I 0:26:02.120,0:26:04.680 can't speak about the, obviously with a racism thing. 0:26:04.680,0:26:07.080 I mean, that's, you know, you've got this experience. You've, 0:26:07.080,0:26:12.760 you've heard what you've heard and seen what you've seen. I think on the women thing, um, 0:26:12.760,0:26:20.400 the thing about someone like him, the Trump, and I do say someone like, because my. Dad, 0:26:20.400,0:26:28.480 he's like a typical Polish dad. Some of the things that he says, and he loves women and beautiful 0:26:28.480,0:26:31.000 and looking lovely and, you know, but he'll say things like that. 0:26:31.000,0:26:36.400 I know that in today's society, if he did speak about what he says publicly, 0:26:36.400,0:26:41.320 he'll be penciled. Then, then he'll, you know, I don't like you wear a skirt. Come on, 0:26:41.320,0:26:44.640 wear a nice skirt. Show it, show your legs. If you've got pretty legs, show them, 0:26:44.640,0:26:51.240 put on some high heels, you know, all those things Get slaughtered and he doesn't mean harm by that. 0:26:51.240,0:26:56.240 I think sometimes, you know, sometimes we take things a little bit and I also think some of the 0:26:56.240,0:27:00.440 things you, that like, you know, About the glasses and that. I think a lot of that is 0:27:00.440,0:27:06.840 the whole production thing that you were sucked into where they make some TV and that TV will, 0:27:06.840,0:27:12.800 you are going to be the lamb that comes to slaughter because that's a golden TV moment 0:27:12.800,0:27:19.440 like that is what, that is what you've signed when, when you got awful, it shouldn't happen. 0:27:20.240,0:27:24.920 That's, I suppose, the interesting thing about this whole messed up situation. You know, 0:27:24.920,0:27:28.360 this is what we're talking about. It's like, it's crazy. Yes, it is good TV. 0:27:28.360,0:27:31.280 Yes, in a way, we want to see these people suffering and squirming, 0:27:31.280,0:27:35.520 and that's why we watch the show. But then you're on it, and you're the one suffering 0:27:35.520,0:27:39.600 and squirming, and then your reputation's affected, and then it's like, whoa, whoa. 0:27:39.600,0:27:44.840 I'll say this about what you were saying about Trump and, And people of that ilk, 0:27:44.840,0:27:51.600 you know, I always respect, I'm a candid person and I always respect people that are candid and 0:27:51.600,0:27:56.560 I get his generation and I don't believe in cancel culture. Um, I think, you know, 0:27:56.560,0:28:03.720 what I fought for were people's rights to disagree and be who they are and sure, the world's changed. 0:28:03.720,0:28:08.800 Do I think it's gone way too far the other way? Absolutely. Right? There's, there's, 0:28:08.800,0:28:14.320 you know, there's misogyny and then there's, you know, there's toxic masculinity. Look, I, 0:28:14.320,0:28:21.320 in some ways, I respect, um, just becomes a shocker. The fact that, you know, I did 0:28:21.320,0:28:24.520 have a lot of respect for the way that he handled his businesses and 0:28:24.520,0:28:28.120 he did offer me a position within his company out of all the 15 candidates. 0:28:29.040,0:28:35.680 Um, and, and I said no to that, but, uh, I also respect the fact that, you know, 0:28:35.680,0:28:40.400 he's unafraid to speak his mind. That's why I said, I don't believe in sort of cancel culture, 0:28:40.400,0:28:46.800 whether I agree with him or not. Right. Um, I think though, when you do it in a 0:28:46.800,0:28:51.520 way that's malicious, And meant to hurt people, then that needs to be addressed. 0:28:51.520,0:28:57.280 Trump knows exactly what he's saying, what he's doing. I love the fact that he speaks 0:28:57.280,0:29:01.040 his mind. He doesn't like when you push back, but I think there's a difference 0:29:01.040,0:29:07.240 between someone like that. He's almost like a benevolent sexist or benevolent racist. And 0:29:07.240,0:29:19.320 I think he's so clueless in some sense on the potential, um, Uh, responses that he would get. 0:29:19.320,0:29:24.800 And he's so full of himself and he doesn't really care. And I don't think that's healthy. 0:29:24.800,0:29:28.040 You know, listening to you, it's tough because I. 0:29:28.640,0:29:34.400 Obviously I'm in the UK. I watch a lot of the different media channels. I see what 0:29:34.400,0:29:38.160 the BBC has to say. I'll listen to what Al Jazeera has to say. I'll watch a bit of CNN. 0:29:38.160,0:29:41.880 I might even tap into a bit of Fox. I might also watch some YouTube channels 0:29:41.880,0:29:45.640 and what Piers Morgan has to say. And I like to spread the net really, 0:29:45.640,0:29:51.360 really wide when it comes to media. I love the different perspectives. I have a sister, um, 0:29:51.360,0:29:58.040 who lives in America. She lives in Michigan state and she's married to a I mean, they love Trump. 0:29:58.680,0:30:01.120 They love him. They really do. They think 0:30:01.120,0:30:04.960 he is great. I can understand from my sister's perspective. 0:30:04.960,0:30:09.600 You know, I've, I've struggled because I've lived in a very conservative state and like you, 0:30:09.600,0:30:12.400 I like to listen to liberal. I like to listen to conservative. 0:30:12.400,0:30:16.920 Most people think that New York and California are the majority of America. 0:30:16.920,0:30:22.320 When in reality, it's not. States like Michigan, where my daughter lives in Michigan, it's states 0:30:22.320,0:30:29.360 like Michigan and Texas and Ohio and Indiana Who may not subscribe to such a liberal mindset. 0:30:29.360,0:30:33.160 You think about it. You've got someone who's an entrepreneur Yes, he's inherited his 0:30:33.160,0:30:37.040 dad's business, but he's done pretty well You know, you could have blown that whole fortune 0:30:37.040,0:30:41.720 and being you know, so he must have had Some brain cells there to, to continue with that. 0:30:41.720,0:30:46.840 And he's become really famous and done all these things. He understands business and negotiation, 0:30:46.840,0:30:50.120 which makes him good. Also what he's done with NATO and things like that. You know, 0:30:50.120,0:30:52.200 there's, there's certain things, you know, where he's, 0:30:52.200,0:30:55.560 Forcing other countries to pay their dues. There's nothing wrong with that. 0:30:55.560,0:31:00.840 That's the sort of thing that any, you would do it as a business. And I would do it as a 0:31:00.840,0:31:10.000 business. Basic things that I suppose it needed an entrepreneur, someone with a business head to go, 0:31:10.000,0:31:15.600 well, that is a rubbish deal. Let's do this. So there were, It makes sense. 0:31:15.600,0:31:20.320 So I, I believe you are correct in what Trump did for the economy. 0:31:20.320,0:31:25.200 I also think that you're right as a business person, you do want someone ruthless, you do want 0:31:25.200,0:31:29.520 someone that's going to be able to protect your interest. I think that for me, the problem comes 0:31:29.520,0:31:39.320 in when you. Um, when you do it at the expense of all Americans and some of our allies. And I think, 0:31:39.320,0:31:44.960 you know, it's almost, you know, my big thing is make it more about the country, not about you. 0:31:44.960,0:31:48.000 Most people, most sensible people are actually in the middle. 0:31:48.000,0:31:55.200 I believe in balance. Um, probably most military people do. Um, 0:31:55.200,0:31:57.960 but at the same time, I believe wisdom demands that I'm not going to 0:31:57.960,0:32:02.280 blindly follow anyone if I think it's not in the best interest of the country. You know, 0:32:02.280,0:32:06.680 and I'm not trying to be naive or altruistic, but you know, you want to be on the right side of it. 0:32:06.680,0:32:10.360 And when it comes to, you know, trunch racial comments or sexist comments, 0:32:10.360,0:32:13.280 if you ask me what I heard and what I saw, I'm going to tell you 0:32:13.280,0:32:17.440 what's next for gene folks. 0:32:17.440,0:32:20.920 So like you, I've had a podcast, I've been running for, uh, 0:32:20.920,0:32:25.040 for about four years and I'd be honored to have you a guest on that program. 0:32:25.040,0:32:27.120 Just for our, for our viewers, what's the podcast? 0:32:27.120,0:32:27.840 Where can I find it? 0:32:30.480,0:32:37.680 It's on YouTube and it's also on Apple, Spotify, iHeartRadio, you know, all the, all the normal 0:32:37.680,0:32:43.260 channels. And then also we're kicking off a clothing line. It's called Ocean. Um, there 0:32:43.260,0:32:48.000 is an entrepreneur spirit in me that's always doing that. And then my, uh, consulting firm, 0:32:48.000,0:32:53.000 still capital raising for people and trying to help small businesses, you know, take on Goliath. 0:32:53.000,0:32:58.040 I love the name Ocean. I love that. All right, 0:32:58.040,0:33:04.200 Gene, thank you so much, and I'll see you on your podcast. 0:33:04.200,0:33:07.120 Okay. Definitely. You will. Thank you guys so much. Thank 0:33:07.120,0:33:13.680 you.

U.S. Air Force Veteran / CEO / Organizational Architect
Gene Folkes is a multifaceted entrepreneur, management consultant, and ten-year U.S. Air Force veteran whose career spans international finance and media. Born to a Jamaican father and an American mother, he credits his global perspective to a family legacy of service and his decade of military duty across the U.S. and Europe. Following his honorable discharge, he transitioned into high-stakes roles as a senior wealth manager and investment banker for institutions like Merrill Lynch, JPMorgan Chase, and AIG.
In 2010, Folkes was handpicked by Donald Trump for the U.S. version of The Apprentice while managing a $35 million real estate project. However, he famously clashed with the show's production, refusing to compromise his integrity for reality TV "narratives". This culminated in a direct boardroom standoff where he challenged Trump to "fire me" rather than "play the game". Today, Folkes holds a Master’s in Organizational Leadership and heads the Folkes International Group, Inc.. He is a vocal media contributor for outlets like the BBC and CNN, and the host of the Folk(e)s Unfettered podcast. His recent ventures also include the clothing line "Ocean".