March 19, 2025

What Surviving Wildlife Teaches You About Business

From surviving buffalo charges in the African bush to navigating the intense pressure of The Apprentice, Joe Phillips shares his journey from safari guide to sustainable entrepreneur. Discover the reality of TV fame, the science of zoology, and Joe’s ambitious mission to become the next voice of wildlife conservation.

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In this episode of the Beyond the Boardroom podcast with Aleksandra King, we are joined by the "James Bond of the Jungle," Joe Phillips. Known for his standout performance on The Apprentice, he brings a unique perspective to business that was forged far from the corporate boardroom—specifically in the wilds of Zimbabwe and Egypt. We explore his journey from studying zoology at Exeter and ethology at Oxford to the high-stakes world of safari guide training, where facing a charging buffalo proved to be much more intimidating than a critique from Lord Sugar.

Joe Philips, Oxford graduate and apprentice candidate, joins Aleksandra King on Beyond the Boardroom

 

The conversation dives into the grit behind sustainable entrepreneurship and the birth of his eco-friendly brand, Surf Balm, inspired by a desire to remove plastic from our coastlines. He provides a fascinating look at the behind-the-scenes of reality TV, detailing the 18-hour days and the adrenaline-fuelled environment of the show. Beyond his television fame, we discuss his passion for wildlife conservation and his drive to follow in the footsteps of David Attenborough. From discussing his gruelling Ironman training to the bizarre world of internet "foot fans," this episode is a refreshing look at an ambitious guest who seamlessly blends a love for nature with a sharp business mind.

 

Key Chapters

ChapterTimestamp
Welcome to Beyond The Boardroom00:00
Joe Phillips joins Aleksandra King01:58
Growing up wild: love for animals and nature04:47
Safari guide training and first encounters07:36
Joe’s conservation values vs modern business10:20
Applying for The Apprentice13:01
Behind the scenes of The Apprentice15:52
What Joe really thought of the other candidates18:41
The Katie Hopkins moment21:20
Life after The Apprentice24:18
Masculinity, social media, and public image
28:09
Joe’s dream job and vision for the future
32:07
Aleksandra’s quickfire and final thoughts
36:20

 

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YouTube → https://www.youtube.com/@AleksandraKing

📩 Business & Collaborations:
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📢 The views expressed by guests are their own and do not reflect those of Aleksandra, the podcast, or its producers. This podcast is for entertainment only.

0:00:00.040,0:00:07.160
in this episode I interview Joe Phillips who is a 
self-proclaimed James Bond of the Jungle he talks

0:00:07.160,0:00:13.680
about why he's not scared of alen sugar because 
he's faced far worse things in the jungle and

0:00:13.680,0:00:20.200
we cover which animal made him faint we cover 
some of the weirdest things fans have ever sent

0:00:20.200,0:00:30.600
him or said to him it's a really interesting 
and funny one so I hope you enjoy it [Music]

0:00:30.600,0:00:36.120
Joe welcome to Beyond The Boardroom podcast 
I'm really happy to have you here because out

0:00:36.120,0:00:42.600
of all the apprentices you kind of Stand Out ex 
apprentices because never have I ever or anyone

0:00:42.600,0:00:47.880
seen a Apprentice candidate who's also a safari 
guide it just doesn't fit cuz aren't aren't all

0:00:47.880,0:00:53.120
The Apprentice people supposed to be mean it's 
weird isn't it yeah yeah well most of it but like

0:00:53.120,0:00:57.840
a safari guide yeah it doesn't really add up no it 
doesn't add up it doesn't add up yeah thanks for

0:00:57.840,0:01:02.840
having me on this uh show hopefully we can dive 
into that in a bit more detail thanks for coming

0:01:02.840,0:01:08.200
on Pleasure we'll start with if you could describe 
yourself in three words what would those three

0:01:08.200,0:01:17.280
words be and why oh my gosh positive enthusiastic 
and ambitious I think that would probably be the

0:01:17.280,0:01:23.200
three to enthusiastic and ambitious yeah okay 
I'd say so yeah ambitious or driven one of them

0:01:23.200,0:01:31.560
I think one of them okay okay I said three three 
so let's go for positive enthusiast fastic and

0:01:31.560,0:01:36.720
ambitious I can see that I can I can definitely 
see that okay let's talk about the Safari side

0:01:36.720,0:01:42.600
first you clearly love animals like did you always 
love animals so I was I was lucky enough to grow

0:01:42.600,0:01:49.640
up in the developing world so I spent most of my 
childhood kind of hopping around these fantastic

0:01:49.640,0:01:54.640
countries like Zimbabwe and Malaysia and Egypt 
why were you why were you doing it was mainly

0:01:54.640,0:02:00.360
my dad's job so my my mom's a doctor and she was 
working out in Uganda at the time my mom's side

0:02:00.360,0:02:07.000
grew up in Zambia dad works as venture capitalist 
so completely different um I guess that's you can

0:02:07.000,0:02:12.040
probably already tell that's where I get my kind 
of business side from there and then the kind of

0:02:12.040,0:02:18.480
nature loving side from my mom I grew up in South 
Africa so and I visited a lot of the countries as

0:02:18.480,0:02:23.680
well the nearby country so Zimbabwe is one of them 
which city did you live in was it Harari in Harari

0:02:23.680,0:02:30.640
in Harari yeah in Harari listen when I was there 
never in my life have I seen spiders of there size

0:02:30.640,0:02:35.080
oh yeah you love them though you've got to love 
them no you don't love them I mean I just looked

0:02:35.080,0:02:39.360
up in the ceiling one day and it was about that 
big it dropped on the ground and it's start oh

0:02:39.360,0:02:46.640
no the thing is so spiders yes our house I don't 
know what it was our house in in Zim and Harari

0:02:46.640,0:02:52.320
was like I don't know if there's like a scorpion 
Nest or something there but it was infested with

0:02:52.320,0:02:57.440
scorpions go you can die from there there's a lot 
of yeah you can you well there are two types of

0:02:57.440,0:03:04.720
this is like where my passion here we go scorpions 
no there's bu day scorpion day scorpion day is

0:03:04.720,0:03:11.200
fine which luckily is what we had so we've all 
been stung by them and it's like a hot beasting

0:03:11.200,0:03:18.680
like really painful but you won't die um butha 
day if you get stung by them sure is it hours a

0:03:18.680,0:03:24.320
couple of hours or days no not really no it it 
it you can die from them it's not fatal every

0:03:24.320,0:03:31.280
single time but for if you're young like when we 
were if we got stung by a scorpion ber SC when we

0:03:31.280,0:03:37.760
were 3 years old yeah it can be a matter of days 
just the way they put their tail I know they just

0:03:37.760,0:03:42.000
freaky but I loved it so to answer your question 
I know we deviated a bit to answer your question

0:03:42.000,0:03:48.640
my earliest memories are like running around the 
African bush Barefoot and I've always been curious

0:03:48.640,0:03:58.440
and around Nature close to it close to it and I 
think when you're exposed to a such a diversity of

0:03:58.440,0:04:04.720
biomes from the African Savannah to the Malaysian 
jungle to the Egyptian desert it's impossible not

0:04:04.720,0:04:09.280
to fall in love with it is impossible they say 
that once you've you've you've lived in Africa

0:04:09.280,0:04:13.720
you've got that magic of Africa within you that's 
there is something in there is you'll never it's

0:04:13.720,0:04:20.680
like so special I encourage anyone to be watching 
to go submer yourself in it but also as a kitty

0:04:20.680,0:04:25.120
when you're so close you know because I mean kids 
on these days on their phones whatever blah blah

0:04:25.120,0:04:30.680
blah um and they indoors and stuff but when you're 
outside and you get to know like like ants and

0:04:30.680,0:04:35.600
what they do and they become like your friends but 
in a way they you're playing with different kinds

0:04:35.600,0:04:40.240
of animals and insects and you're learning about 
them and you close them like that bug and this bug

0:04:40.240,0:04:44.160
and the birds and this and that you kind of you 
then get really close and then you feel like you

0:04:44.160,0:04:48.840
want to protect them don't you and that's what I 
loved about guiding and learning about the bush

0:04:48.840,0:04:54.800
is it just it opens your eyes to like saying 
people think about conservation they think of

0:04:54.800,0:04:59.760
pandas you know what it's more than that like the 
ants and the bugs and the Beatles that's that's

0:04:59.760,0:05:04.080
the exciting thing that's what I get excited 
about cute aren they there's so much to them

0:05:04.080,0:05:08.680
but not just the ones in the in the in Africa 
and in the bush cuz like we we'll get to this

0:05:08.680,0:05:13.760
but I also like because of my love for Animals 
as well like you in in Africa I've also started

0:05:13.760,0:05:19.840
to discover the ones that are here so the reason 
why I agree with you saying ambition as one of

0:05:19.840,0:05:24.920
your points to describe yourself is because in our 
pre- podcast call you said that you want to follow

0:05:24.920,0:05:31.360
in David aten's footsteps I mean that's a massive 
thing to say oh yeah I'd love to try you're going

0:05:31.360,0:05:36.400
to try yeah well you want to that's an ambition 
so no one can say you're not an ambitious person

0:05:36.400,0:05:41.560
you 100% are very ambitious and I think that would 
suit you cuz you've got you like the whole TV side

0:05:41.560,0:05:47.400
right yeah exactly yeah not shy and then you love 
animals so why not exactly and I love education

0:05:47.400,0:05:53.680
as well I think when you look at conservation 
one of the big most powerful tools we have is

0:05:53.680,0:05:59.480
educating people about nature and David at just 
does that so well yeah and so that's what i' i'

0:05:59.480,0:06:04.000
love to do okay so speaking of Education I mean 
seriously what do you actually study in Zoology

0:06:04.000,0:06:11.920
like just literally what is it uh so obviously 
I studied zoology at xter and ethology at Oxford

0:06:11.920,0:06:19.040
which is like animal behavior it's not like you 
learn this is a this is a cow this is a giraffe

0:06:19.040,0:06:26.920
this is how a cow behaves exactly um it's so you 
start you start off and it's starts off broad like

0:06:26.920,0:06:30.800
any University degree and then it goes narrow so 
what do you mean Broad like these are the types of

0:06:30.800,0:06:38.000
animal categories and exactly yeah exactly so like 
our modules in first crustations these are 100%

0:06:38.000,0:06:44.760
100% so like we had modules called invertebrate 
zoology and vertebrate zoology so like these broad

0:06:44.760,0:06:51.840
clades where you dive and learn about cordat and 
you learn about arthropods um they have a like a

0:06:51.840,0:06:59.120
backbone thing on exactly exactly yeah um but 
then you kind of specialize and you can go you

0:06:59.120,0:07:04.200
know first you'll be broad like sustainability 
ecology yeah and then as you progress you kind

0:07:04.200,0:07:10.360
of choose the one the direction you want to go 
in so I love like physiology learning about the

0:07:10.360,0:07:17.600
body and hormones and things like that um 
and eventually specialized into Behavior

0:07:17.600,0:07:22.640
like animal behavior was something I fell in love 
with yeah but what do you learn in animal behavior

0:07:22.640,0:07:29.520
like how does a lion behave when he's you know 
angry with another lion entering to so what you

0:07:30.760,0:07:36.800
well the lion is angry exact like I like I said 
I've always been curious about nature and I loved

0:07:36.800,0:07:43.520
as a guy just sit I could sit and watch like a 
troop of baboons or or elephant for hours and

0:07:43.520,0:07:49.760
just be like what do you what are you thinking 
right now what what is I know what they think

0:07:49.760,0:07:54.760
I'll tell you a story The baboons they're like 
feisty little things oh yeah I was in a really

0:07:54.760,0:07:58.920
nice resort in South Africa but it's kind of like 
one of those really in touch with nature kind of

0:07:58.920,0:08:05.920
resort basic stripped back and um I was outside 
on the balcony looking at the ocean you know very

0:08:05.920,0:08:10.600
nice Vibe sort of in my own world with my little 
child who was 1 years old she was eating a banana

0:08:10.600,0:08:17.960
and then I looked and there was a baboon bigger 
than a man yeah looking at me and then he start

0:08:17.960,0:08:25.560
towards me and reached out to take the banana off 
my child yeah and on my instinct I just literally

0:08:25.560,0:08:32.600
took her and I shoved her behind the doors and 
like sliding sling and he's fall coming towards

0:08:32.600,0:08:39.480
me and I'm like I only just his hand human hands 
like honestly the nails you could see it like so

0:08:39.480,0:08:45.720
human it's crazy and he was so strong trying 
to open the sliding door and I'm shouting from

0:08:45.720,0:08:50.360
husband going hell yeah help me and my husband 
runs and both of us versus this baboon and the

0:08:50.360,0:08:55.040
booon S of looking and I'm like oh no you don't 
you're not eating my mother's instinct kick in

0:08:55.040,0:08:59.800
you know what my strength I tell you I'm we're 
animals too you know so like yeah come come on

0:08:59.800,0:09:04.840
baboon you know what I mean Bring It On you're 
not taking the banana nor the child but appar

0:09:04.840,0:09:09.160
they go in they go inside these homes they raid 
the fridges they know this stuff man yeah what

0:09:09.160,0:09:14.040
behavior is this like yeah well they're scary as 
well they're their canines are actually bigger

0:09:14.040,0:09:21.080
than a lions they the male baboons are scary 
I've also been scratched by a a baboon yeah

0:09:21.080,0:09:26.840
baboon scratched you yeah I've I've had so I've 
been like bitten and scratch stung by all sorts

0:09:26.840,0:09:33.560
of how scratchy I don't I even know I was I was 
super young but it's actually very embarrassing

0:09:33.560,0:09:40.280
like I've I've been bitten by things scratched by 
things wild BS monkeys scorpions and then in Egypt

0:09:40.280,0:09:48.280
I got it's actually so embarrassing I don't know 
why I'm saying this say it um so I've had like

0:09:48.280,0:09:53.600
so many rabies Jabs I'm sorted for life like just 
because of all the wild animals I've been Scratch

0:09:53.600,0:09:59.640
by and then when we're in Egypt I was in like a 
pet shop like the back street of Cairo and playing

0:09:59.640,0:10:04.640
with this little kitten like the so I could 
fit it in one hand um and then the kitten bit

0:10:04.640,0:10:12.960
me on the top of my finger o and uh I fainted you 
fainted I was just so embarrassing I remember like

0:10:12.960,0:10:18.600
I remember looking at my finger and like watching 
the blood Trickle and then next thing I remember I

0:10:18.600,0:10:23.520
was I was waking up to like fresh orange juice 
and stuff oh wow it was so embarrassing did

0:10:23.520,0:10:29.320
you have antibiotic though after he he bit you I 
actually went and got another rabies jab because

0:10:30.040,0:10:37.200
I think the reason why I fainted is as I was 
looking at this Blood like my mom was talking to

0:10:37.200,0:10:43.320
the pet shop owner and the Pet Shop was like yeah 
I think um you should probably get him some rabies

0:10:43.320,0:10:50.520
Jabs cuz we don't quite know and I was like yeah 
you freaked out bang yeah wow okay so you have

0:10:50.520,0:10:56.880
this sensitive side to blood but no because um so 
my dad uh was a veteranary scientist but sort of

0:10:56.880,0:11:02.480
like that's a reason why he got asked to go from 
Poland to South Africa in 1981 right so he but

0:11:02.480,0:11:07.520
he didn't he worked on like vaccines like Ebola 
type stuff so these big fridges and everything

0:11:07.520,0:11:15.640
but um he's always say that if you um ever got 
bitten by a cat like as in blood that you should

0:11:15.640,0:11:21.680
get an antibiotic because you can get sepsis 
from that and literally die cuz of the bacteria

0:11:21.680,0:11:27.080
they're very unique to having this toxic bacteria 
there and yeah like Lion's one of the like if you

0:11:27.080,0:11:32.480
don't die of blood loss it'll probably be kill you 
eventually all theia yeah so the cats said they're

0:11:32.480,0:11:37.840
very nice but you get bitten so yeah probably were 
right to faint actually yeah um so I was going to

0:11:37.840,0:11:43.040
ask what's the wildest thing that's that's ever 
happened the wildest experience you know when

0:11:43.040,0:11:49.600
you go on far you can either go on drive like you 
you take the vehicle out um or you can go on foot

0:11:49.600,0:11:57.560
trek trek yeah that's what I specialized in so I 
it's Brave yeah but I love it when you learn to

0:11:57.560,0:12:03.280
be a guide you qualify as FASA level I wanted to 
take that further and get my Trails qualification

0:12:03.280,0:12:09.120
which is where you do your Advanced rifle handling 
you learn how to track how to Trail um that's the

0:12:09.120,0:12:14.000
danger because you're you're in their their 
environment you know yes their house yeah

0:12:14.000,0:12:18.200
it's their it's their house their rules their 
neighborhood so when you're in a vehicle you

0:12:18.200,0:12:23.880
feel very safe when you see a lion walking by when 
you're on foot yeah it's a whole different story

0:12:23.880,0:12:31.960
yeah um so the wild experience I I've been charged 
by elephant by lion by Buffalo you've been charged

0:12:31.960,0:12:39.480
by an elephant yeah yeah how does that feel being 
y i as you can imagine it gets your heart how did

0:12:39.480,0:12:46.320
you run away from oh you never run never run never 
run okay um except okay I'll tell you a story so

0:12:46.320,0:12:50.840
the goal and obviously you want to avoid these 
situations you never want to be the whole purpose

0:12:50.840,0:12:57.640
in in learning how to Trail and track is to be 
able to cope in a situation like that and it's so

0:12:57.640,0:13:04.160
much fun like we I and camped in the Lim poo for 
3 months straight every day we would track a new

0:13:04.160,0:13:10.560
animal so it would be you know today we're finding 
lion find the Spore track it find the pride

0:13:10.560,0:13:18.520
approach the pride next day elephant b b bom and 
each day and remember our trainers they would want

0:13:18.520,0:13:24.120
us to push the boundaries intentionally so each 
animal would have like their zone of confidence

0:13:24.120,0:13:29.120
we call it like where they're comfortable they 
see you but they're like okay he's fine there

0:13:29.760,0:13:36.000
if you go a bit closer he's like I don't want 
him to come closer and then if you step further

0:13:36.000,0:13:41.280
that's when it initiates the charge or the run 
so you kind of deserve it though oh yeah and

0:13:41.280,0:13:49.360
you know and like elephant they're so they that 
they're just so obvious with their emotions and

0:13:49.360,0:13:55.320
if they're unhappy they'll tell you they shake 
their head or they trumpet yeah yeah but yeah so

0:13:55.320,0:14:00.400
our trainers would intentionally get us to push 
those boundaries so we knew how to deal with it

0:14:00.400,0:14:06.880
MH and it so it would get to the point where you 
know based on their behavior and you're studying

0:14:06.880,0:14:13.280
this Lon intensely if I take another step here 
that thing's going to charge and and then you'd be

0:14:13.280,0:14:19.600
stood there and the trainer would be like one more 
step and then you take one more step so who you up

0:14:19.600,0:14:25.560
against you a lion or a lion elephant so yeah I 
was going to tell you a story so been charged by

0:14:25.560,0:14:32.000
both but lions are quite easy to be honest they 
they they're they're scaredy cats at the end of

0:14:32.000,0:14:37.680
the day um elephant are really emotional so you 
can tell if it's a mock charge like they usually

0:14:37.680,0:14:47.320
pull up 5 10 met away from you um but buffalo 
buffalo yeah they are another story okay um so

0:14:47.320,0:14:52.880
probably yeah if I was to give you my wildest 
experience we um actually I'll give you one for

0:14:52.880,0:14:59.160
lion first M so we were on trail and this was 
only like day two or something of the training

0:14:59.160,0:15:05.280
program and so I was like super naive I was don't 
know what to do here trainer was leading the walk

0:15:05.280,0:15:10.280
and we didn't even get out of camp we literally 
went around the corner and bumped into this female

0:15:10.280,0:15:17.000
lioness and I think we both just scared each 
other but um she just mock charged us again

0:15:17.000,0:15:21.960
and again she's a lioness so yeah she's she's not 
a scaredy cat like her husband exactly yeah you

0:15:21.960,0:15:28.960
know you don't mess with the Lioness no way um but 
yeah we like hey hey like stop stop you bang the

0:15:29.640,0:15:36.640
yeah 100% that's that's what you do like display 
dominance nature is a game of dominance um but she

0:15:36.640,0:15:42.680
wasn't having any of it she was mock charging mock 
charging um and then what did it in the end is my

0:15:42.680,0:15:50.120
trainer put a bolt in the chamber and I think that 
noise scared her off okay she's smart yeah cuz it

0:15:50.120,0:15:58.600
was like an artificial you know like and she was 
like what's that and then ran clever oh wow but

0:15:58.600,0:16:02.880
yeah so the Buffalo one sorry I let me know if 
you want to move on cuz I could just talk forever

0:16:02.880,0:16:09.800
about we'll do Buffalo and then we'll yeah got 
it um but yeah this was also during training and

0:16:09.800,0:16:15.520
the thing about Buffalo is they show no emotion 
this is why they they're hard to read they're so

0:16:15.520,0:16:21.960
hard to read and they they actually cause the most 
deaths in Africa when you're on Safari um but yeah

0:16:21.960,0:16:28.280
we were tracking this one Buffalo we were actually 
tracking the herd and then the older balls usually

0:16:28.280,0:16:33.520
fall behind the herd uh and they're The Dangerous 
Ones cuz they're on their own and anyway we come

0:16:33.520,0:16:40.680
across this one and we basically get too close 
to it and it sees we're coming and all I remember

0:16:40.680,0:16:46.120
it's doing is like all they do is like this like 
they look at you and then they're like like in

0:16:46.120,0:16:53.920
a Bine way like Curious and they take one step 
and then and then they just come and I remember

0:16:53.920,0:16:59.160
seeing this thing like coming like this and then 
that Joe from The Apprentice he's going to get it

0:16:59.160,0:17:06.040
I'm coming from and the golden rule is don't 
run yeah but with Buffalo no no run and that's

0:17:06.040,0:17:11.640
what my trainer did he literally ran and before 
I knew I was like oh we're running and we ran and

0:17:11.640,0:17:18.840
the backup Trails guide actually fell and she 
dropped her rifle and Y it was just hectic and

0:17:18.840,0:17:23.720
and I remember looking back and seeing this thing 
coming came around the corner went round a tree

0:17:23.720,0:17:29.200
and eventually it went off but um but yeah that's 
probably the that's probably the wildest story

0:17:29.200,0:17:35.320
yeah that's why you're called Jungle Joe I guess 
so do you like that name uh I think so I don't

0:17:35.320,0:17:40.760
know where that originated but I think yeah 
cuz I was going to ask what if you you were

0:17:40.760,0:17:47.120
quoted as saying you face worse than Lord 
sugar I believe you now I yeah the Buffalo

0:17:47.120,0:17:51.200
but isn't a hippo hippo's the most dangerous 
and feisty and unpredictable I mean they also

0:17:51.200,0:17:56.520
in the water you only see the little ears and 
exactly yeah charge for you they're aggressive

0:17:56.520,0:18:01.840
and they're fast as well fast yeah they they 
yeah I think they cause the most deaths just

0:18:01.840,0:18:08.160
because um they're Territorial and if you're by 
the Riverside you know the locals will be fishing

0:18:08.160,0:18:14.800
or something um and then yeah they'll they'll 
Chomp you but also on a on a more serious note

0:18:14.800,0:18:20.120
because you said like obviously in a car you feel 
safer but I mean I've heard stories of people you

0:18:20.120,0:18:24.840
being trampled in in cars squashed and stuff by 
elephants getting too close and things like that

0:18:24.840,0:18:29.240
and it's I I'm never compet I always like yeah 
yeah you're in their environments so it's like

0:18:29.240,0:18:34.280
that's their world and you kind of have to be 
respectful and just you have to be respectful

0:18:34.280,0:18:40.960
you don't want to get into those situations but 
like you said yeah like one of the quotes was

0:18:40.960,0:18:49.200
I've faced worse than it Lord sugar yeah yeah so 
the the reason behind that is I feel like these

0:18:49.200,0:18:59.120
days no one experiences fear like a real fear like 
primitive raw fear we we don't have it you know

0:18:59.120,0:19:04.880
you might be stressed out if you miss your train 
yeah but um but very rarely these days you have

0:19:04.880,0:19:12.080
that experience so for me that raw fear yeah get 
it like business is a game money is a game you'll

0:19:12.080,0:19:16.960
win it you'll lose it and the next day you'll be 
alive life you know he's all right he's a teddy

0:19:16.960,0:19:25.120
bear he's fine he's fine so why did you apply to 
Apprentice um I've watched it for years with my

0:19:25.120,0:19:31.240
family um and I thought why not yeah I thought why 
not not chucking an application I think there were

0:19:31.240,0:19:39.040
110,000 applicants there's loads of ridiculous 
so many so I submitted this video uh application

0:19:39.040,0:19:48.120
and then forgot about it and then I was actually 
on Horseback in in the kria river like on Safari

0:19:48.120,0:19:53.400
when they rang me and they're like it's BBC here 
we want to chat to you about The Apprentice I was

0:19:53.400,0:20:00.800
like is this a seriously yeah is this a joke um 
overall was the experience on The Apprentice as

0:20:00.800,0:20:07.280
intense as it looks or how did you find it oh it 
more so I'd say more more intense than you see

0:20:07.280,0:20:16.080
on TV holy Crums yeah so like for the boardroom 
for example is what like a 20 minute segment or

0:20:16.080,0:20:21.280
something per episode whereas in reality you're in 
there for like 4 hours oh it's like more sometime

0:20:21.280,0:20:27.120
yeah more four it's a whole day thrashing it a day 
yeah but yeah you have a boardroom day don't you

0:20:27.120,0:20:34.440
especially if you lose you obviously come yeah um 
and then each day is like you know you're working

0:20:34.440,0:20:40.560
6 days a week 18 hour days you're not eating 
properly oh I think that's intentional yeah you're

0:20:40.560,0:20:47.080
not of course is it you're just you're fueled on 
like caffeine sugar adrenaline yeah yeah yeah yeah

0:20:47.080,0:20:51.480
yeah um youve got a health issue that's a problem 
you're that and that's what I struggled with as

0:20:51.480,0:20:56.520
well just a lot of sugar and yeah I couldn't cope 
without the food and sleep like that that I can't

0:20:56.520,0:21:02.400
do that well I think got a very high metabolism I 
don't know about me too yeah and food all the time

0:21:02.400,0:21:10.600
100% you call yourself the James Bond of business 
are you actually the really no offense like no

0:21:10.600,0:21:15.800
offense no I think that's one of the things they 
wanted me to they wanted you to do so you don't

0:21:15.800,0:21:22.720
really believe no no no secretly no the I'll tell 
you the story behind that so when you apply you

0:21:22.720,0:21:28.720
have to submit a video yeah and I told you I 
decided to apply the day before I flew out to

0:21:28.720,0:21:34.480
Africa okay so when I landed in South Africa 
I thought why not I'll apply and when I was

0:21:34.480,0:21:39.680
getting the boat into the lodge I was working 
at I thought this is a better time than any so

0:21:39.680,0:21:44.000
I gave my friend my phone to my colleague and she 
said just film me getting out the boat it was the

0:21:44.000,0:21:48.560
first thing it came to my my mind I was like I'm 
Joe Phillips I'm the James Bond of the business

0:21:48.560,0:21:56.360
world and then I regret saying that then they like 
you got to you got to you got to um you got to be

0:21:56.360,0:22:00.440
good on camera you got to give them what you got 
to got to be a character I think that's what they

0:22:00.440,0:22:05.560
stand out or it ain't going to happen how has your 
life changed since the Apprentice it's been like

0:22:05.560,0:22:10.640
a year now yeah but a good year so how was it 
been have you enjoyed it do you feel famous do

0:22:10.640,0:22:18.640
you not feel famous um I absolutely loved it like 
I feel privileged to have had the opportunity to

0:22:18.640,0:22:24.080
go on the show it's helped to the business but not 
not as much as I thought kind of on your own when

0:22:24.080,0:22:30.080
you get out yeah yeah it's not like a big yeah 
the exposure is great like so for my most of my

0:22:30.080,0:22:34.760
sales come through my retailers like I wholesale 
to them but I do have an e-commerce section that

0:22:34.760,0:22:42.800
equates like 20% of my Revenue but when you go on 
your fired you know the show after The Apprentice

0:22:42.800,0:22:48.440
they give you like one sentence where you can 
plug your business so so what's the business

0:22:48.440,0:22:56.040
and I remember I said something I was like I run 
a sustainable uh lip care company called surf Barm

0:22:56.040,0:23:00.120
yeah and I remember watching it back with my 
phone on the side side of the thing and I was

0:23:00.120,0:23:07.880
I said that one sentence and 10 seconds later my 
phone bing bing bing bing binging like all these

0:23:07.880,0:23:13.960
sales coming in it was ridiculous are you doing 
that now still you're doing that in terms of the

0:23:13.960,0:23:20.360
fame and stuff do you feel famous yes no feel bit 
um it definitely drops off so like when the show

0:23:20.360,0:23:28.440
comes out it's mad and you go from zero to 100 and 
people recognize you and take pictures everywhere

0:23:29.280,0:23:35.360
and then it slly drops off and people yeah people 
which is which is obvious um but it starts off

0:23:35.360,0:23:40.160
with people saying like you know in the street 
you're Joe from The Apprentice and then it goes

0:23:40.160,0:23:44.400
to you're that guy from The Apprentice yeah to 
the other and then it goes and then now it's like

0:23:44.400,0:23:49.960
you got to make the effort to to stay relevant but 
also if you do stay on these platforms you'll find

0:23:49.960,0:23:54.120
that actually you're left with at the end of it 
because I mean I was in 2016 I mean we're talking

0:23:54.120,0:23:59.880
about a while now but you're left with sort of 
like a a community that they they just love what

0:23:59.880,0:24:04.120
you're doing interested in you and you're left 
because once you've been on TV you're you're sort

0:24:04.120,0:24:08.240
of entertainment that's what you are you're you're 
a source of entertainment you know the board

0:24:08.240,0:24:11.520
they're looking what's what's she doing what's 
what's Joe doing today what's he posted it's just

0:24:11.520,0:24:16.880
like TV for them so so you're left with quite a 
dedicated loyal fan base and they stay with you

0:24:16.880,0:24:23.160
like if if if it's I mean if you if you put the 
effort in you can but obviously you get some weird

0:24:23.160,0:24:29.320
oh my God weird can we talk about the weirdos yeah 
what's the weirdest weirdo thing fan type thing

0:24:29.320,0:24:37.000
that's happened come on say it I'll tell you I'll 
tell you mine you tell me yours you go first um

0:24:37.000,0:24:43.520
okay I'll go first okay yeah thank you I've had 
okay say there's what I obviously like indecent

0:24:43.520,0:24:51.240
things being sent is like I don't like obviously 
okay that's but um what's this thing with feet Yes

0:24:51.240,0:24:56.480
I my one was about feet as well why what's your 
thing what is this no no I think feet is is for

0:24:56.480,0:25:04.240
me the the we I think I find that disgusting like 
obviously the is it a lot of people I've had a

0:25:04.240,0:25:10.560
lot of messages even um I did I did a half M Iron 
Man last weekend and posted a couple pictures of

0:25:10.560,0:25:18.840
of that yeah um and some of the messages I got off 
the back of that were yeah about your feet oh yeah

0:25:18.840,0:25:25.200
yeah yeah yeah most most of them are feet related 
yeah no that that's completely creepy so do you

0:25:25.200,0:25:33.120
have like wild mad fans messag feet fans yeah yeah 
definitely so yeah you love your Fitness don't you

0:25:33.120,0:25:38.440
you're very into um so what's like do you do like 
follow any feds do you do the cold plunging do you

0:25:38.440,0:25:45.200
do like keto do you do what like obsession with 
a gut like what's your thing tell me um I love

0:25:45.200,0:25:52.080
Fitness I love all sports a massive rugby player 
I love football Cricket tennis golf any sort of

0:25:52.080,0:25:57.720
sport I love but I don't follow any fads actually 
you don't called plunge or anything like this no

0:25:57.720,0:26:04.360
I I I don't I I actually it to be honest with you 
it annoys me when I see it on Instagram it's just

0:26:04.360,0:26:09.560
another it's like a fade it's like people do it 
to post it on Instagram type thing so do you do

0:26:09.560,0:26:14.920
you like how many hours of sport do you do a day 
do you dedicate time a day to do sport every day

0:26:14.920,0:26:21.000
seven days six days uh every probably six days 
a week six days a week you probably or seven

0:26:21.000,0:26:28.240
six seven yeah I had a depends on what training 
program I'm going through but it'll usually be

0:26:29.640,0:26:34.120
like I recently did a a half Iron Man so the 
training for that is pretty intense so what

0:26:34.120,0:26:39.240
does that entail tell me half Iron Man so so 
Triathlon so it's Swim Bike Run y so how many

0:26:39.240,0:26:47.240
k so it the half the half is 2K swim it's quite 
difficult yeah it's quite the swim hard 2K is

0:26:47.240,0:26:58.480
yeah um 90k bike yep and then a half marathon 
so 21k 21k running oh gosh you good runner you

0:26:58.480,0:27:03.800
um I wouldn't say I'm a natural Runner no okay 
you don't belong to like an Athletics Club or

0:27:03.800,0:27:09.240
like no no no I've never I've more been like a 
rugby player so which isn't really built for like

0:27:09.240,0:27:13.520
longdistance running no but like to elevate your 
running you should join like some sort of you know

0:27:13.520,0:27:20.560
yeah yeah you can do your intervals yeah and I did 
that so like my training would be for Chon um in

0:27:20.560,0:27:25.240
the mornings I I usually I I'm an early riser 
anyway so I get up at like half 5 something go

0:27:25.240,0:27:30.880
do a couple hours in the gym before work at lunch 
time I'll go for like a a walk just a couple hours

0:27:30.880,0:27:34.920
so what like 2 hours an hour yeah hour and a half 
2 hours in the gym so that's in the morning yeah

0:27:34.920,0:27:42.240
then lunch you lunch I get an hour to to and I'm 
so like three and a half that was just that's just

0:27:42.240,0:27:48.360
a walk that was just train training for this big 
event as well and then the evenings would be my

0:27:48.360,0:27:53.880
like my endurance so I'd go bike or run yeah I 
think swimming is quite tiring but it's such a

0:27:53.880,0:27:58.920
nice sport working everything isn't it yeah it's 
so tiring but it's exhausting yeah I remember

0:27:58.920,0:28:05.920
doing it for the first time yeah I'm going to do 
an Iron Man which is like that's like 6K for and

0:28:05.920,0:28:10.400
I I did one length of this 100 meter ball I was 
like I can't do this yeah especially when you're

0:28:10.400,0:28:14.760
starting especially when you I mean but probably 
you probably swam a lot as a kid or not did you

0:28:14.760,0:28:22.960
do I used to and I actually worked as a swim 
coach in in Zim um for the school kids there

0:28:22.960,0:28:28.960
but that was the the coach used to just the head 
coach used to just teach to swim these kids would

0:28:28.960,0:28:34.160
be crying I want to swim it's so scary so scary 
when you're starting out yeah yeah but he would

0:28:34.160,0:28:40.880
get his tactic would be like Chuck him like they 
would be like grabbing onto the end of the pool

0:28:40.880,0:28:46.000
and they' be like let go of the side go and um I 
don't want to and then he let go or I'll get Joe

0:28:46.000,0:28:53.040
to take you to the deep end and he would get me to 
take these kids and just drop them in the deep end

0:28:53.040,0:29:01.120
how horrible yeah but they learn to swim quickly 
they have a choice literally yeah I did no choice

0:29:01.120,0:29:07.000
no my dad my dad did that to me I remember I 
trusted him I trusted him and then he took me into

0:29:07.000,0:29:12.920
the deep end and I was like Dad oh it's so nice 
and he's just let go he's pushing me I'm going

0:29:12.920,0:29:19.520
dad and he's like bye he's sort of moving away 
and I'm like Daddy and then you just yeah Daddy

0:29:19.520,0:29:24.560
Daddy and then swi to Daddy but yeah it's yeah 
it's scary but like in South Africa I remember

0:29:24.560,0:29:28.040
growing up in pools like you that's what you do 
in the summer you spend your whole entire day

0:29:28.960,0:29:33.560
in a pool and it's just so nice it's like just you 
know age sometimes as an adult now when I get in

0:29:33.560,0:29:38.400
the pool and I'm in like you know on holiday or 
whatever and I feel like oh yeah childhood you

0:29:38.400,0:29:43.320
know this is like you're a good swimmer because 
you swm so much in your life you're like I'm

0:29:43.320,0:29:48.760
confident in the water exactly yeah don't mind 
that but yeah I mean so on this thing remember

0:29:48.760,0:29:54.360
I mentioned that like in South Africa obviously 
I got to know all the animals and you know and

0:29:54.360,0:29:58.160
obviously Zimbabwe and all these countries 
and you kind of get to know those kind of

0:29:58.160,0:30:03.280
insects and those kind of birds and blah blah blah 
and then when I got here I just like my one thing

0:30:03.280,0:30:07.880
I thought when I buy a house I'm going to make 
sure it has a biggest garden ever so that I can

0:30:07.880,0:30:14.760
have like my own little Wildlife Nature Reserve 
in in yeah so like make a massive you know in Co I

0:30:14.760,0:30:19.840
dug up the I got really frustrated so I dug a pond 
single-handedly but like now I've improved it you

0:30:19.840,0:30:24.400
know we've had time and I've made a mass it's like 
a lake have you got fish in there or yeah but but

0:30:24.400,0:30:27.400
I got natural ones I don't want to do this whole 
goldfish thing so I got the ones that are in the

0:30:27.400,0:30:33.000
children cuz I in the chillness so i' got the ones 
that are naturally in streams that occur next to

0:30:33.000,0:30:36.520
everything else so I want the NES and all of that 
so you know you get to know these guys as well and

0:30:36.520,0:30:40.320
you think shame cuz you know like it's almost like 
everyone thinks of safari like that's the place of

0:30:40.320,0:30:44.040
conservation but what about the creatures in the 
UK you know you've got all these cute little and

0:30:44.040,0:30:49.200
like the Great Crested n the one with a little 
thing above his you you'll know so like those

0:30:49.200,0:30:53.960
guys and they you know they they in like you know 
they threaten so you've got to look after them and

0:30:53.960,0:30:56.880
people fill up their ponds obviously because of 
safety and stuff like that even though you can get

0:30:56.880,0:31:02.280
a cover and it's fine you know a net thing um but 
you sort of get to know these guys and then you

0:31:02.280,0:31:07.280
want to protect them as well and like the birds 
and all of that and the little animals here so

0:31:07.280,0:31:11.400
definitely yeah yeah I mean do you what where 
do you live at the moment and do you have you

0:31:11.400,0:31:16.640
got to know the creatures here what do you think 
about them was like nah I care about the Buffalo

0:31:16.640,0:31:23.920
no I care about all creatures and obviously big or 
small they all play a part in the ecosystem they

0:31:23.920,0:31:33.040
live in um so I do love it but I've never never 
like to be honest with you I've never had the the

0:31:33.040,0:31:39.720
same passion as I have for African Wildlife yeah 
um I think cuz I just grew up there and I find

0:31:39.720,0:31:49.440
it thrilling and I love it um so in terms of like 
indulging in nature here it's it was actually more

0:31:49.440,0:31:58.080
about the marine life cuz I I studied in EXA but 
fouth you know on the coast so my uni experience

0:31:58.080,0:32:04.040
was very much like fishing and surfing and you'd 
be bobbing out back and this seal would just come

0:32:04.040,0:32:09.560
pop up yeah that's so cool they're like dogs 
the seals they're awesome and that's actually

0:32:09.560,0:32:15.120
how that's how my business surf bomb started 
okay was because I I set up this business at

0:32:15.120,0:32:21.680
University supplying merchandise and whatnot to 
societies and stuff um but the lip balm was you

0:32:21.680,0:32:27.840
know we' go on surfs um and I remember seeing 
the high tide Mark just littered with plas

0:32:29.280,0:32:34.840
and I I hated it I just kills you doesn't it it's 
just the saddest thing um and loads of plastic

0:32:34.840,0:32:39.680
chapsticks you know everyone use lip balm but 
like you know yeah that sort of I know yeah the

0:32:39.680,0:32:45.760
tube thing yeah and I remember thinking like why 
does that have to be plastic so that's how like

0:32:45.760,0:32:52.720
sustainable lip care started yeah just back to the 
conservation stuff um I was just just thought of

0:32:52.720,0:32:56.760
something I think you know like the whole David 
ashur thing and he did I mean did he do stuff in

0:32:56.760,0:33:02.080
the UK I think he did UK stuff that as well yeah 
I think it'll be good for you to to learn about

0:33:02.080,0:33:06.400
the UK Wildlife I think you've got you've got that 
I understand the passion of Africa definitely do

0:33:06.400,0:33:10.400
that but also I think it's so nice for people 
to learn about what's sort of in front of them

0:33:10.400,0:33:17.480
and appreciate that and look after it and open up 
that world it becomes like you you don't realize

0:33:17.480,0:33:22.560
that some some people that live in the city they 
they never experienced nature no but it's actually

0:33:22.560,0:33:28.360
on that doorstep you know they can find it um so 
I actually I was working with the BBC Rec about

0:33:28.360,0:33:35.040
doing a podcast for kids about nature and it's 
like it's basically nature on your doorstep so

0:33:35.040,0:33:41.360
no matter where you are you can um yeah you can 
experience and and find nature even if it's just

0:33:41.360,0:33:46.920
in your back Garden yeah um so that's what yeah 
I think that that's that's really cool because

0:33:46.920,0:33:51.880
it's it's developing it as a kid to get close 
to it that then you care about the creatures

0:33:51.880,0:33:56.440
more whereas if you and I always go back to this 
horrible story I used have an ex-boyfriend once

0:33:56.440,0:34:02.920
okay and uh when we were in Seville I felt sorry 
for a donkey cuz the donkey was like very hot and

0:34:02.920,0:34:06.760
like they kept putting people on and the donkey 
had to walk in I'm we talking about 45 Dee heat

0:34:06.760,0:34:10.480
and I was just like thinking that's cruel like 
just stop now it's enough I mean I know that

0:34:10.480,0:34:15.160
they sort of grow the animals have evolved in 
that environment but to have these big tourists

0:34:15.160,0:34:19.040
and yeah and I felt really sorry and then I went 
up to to the guys with the donkey and I was like

0:34:19.040,0:34:23.560
listen I'm going to give you this money I want 
the Donkey to set out the next few rides and give

0:34:23.560,0:34:27.960
it water and put it in the shade and and this exp 
got really mad at me he's like what are you doing

0:34:27.960,0:34:33.000
man he's like what are you doing just let let 
them do their thing it's an animal I was like

0:34:33.000,0:34:39.000
you're an animal yeah you're an animal because but 
he never grew up with that close to animals that's

0:34:39.000,0:34:43.400
what I'm saying if you don't if they're not like 
your friends animals and you don't sort of form

0:34:43.400,0:34:48.760
that care for them then you'll never care about 
them how say that so important yeah and that's

0:34:48.760,0:34:54.400
why you're right like education as kids if you 
can expose them to that as kids yeah I feel like

0:34:54.400,0:35:00.840
when they're older and you say like don't Litter 
or don't plastic they'll understand why and the

0:35:00.840,0:35:06.560
reason thing kills me yeah yeah on our on our 
Shores it's like I'm always picking up litter

0:35:06.560,0:35:10.840
like like irritate my family when Go Walks I'm 
like oh I just can't Afric like no one's going

0:35:10.840,0:35:17.120
to pick it up after you so yeah terrible no um 
but the other just one one last topic on like cuz

0:35:17.120,0:35:22.080
if you do get to know like the UK Wildlife more 
intimately enemies cuz I live in the countryside

0:35:22.080,0:35:28.600
now and I've sort of um and I go for these walks 
through Farmers Fields a lot with my dog and stuff

0:35:28.600,0:35:32.560
and then um and I watch the wildlife and I see all 
these little butterflies and moths and everything

0:35:32.560,0:35:36.960
and you can see them feeding on the little strips 
the little elways where you can walk and then the

0:35:36.960,0:35:45.280
field is just Barren because it's been sprayed 
with insecticides and poison and it's dead and

0:35:45.280,0:35:50.400
sort of you think and it's like hectars like 
basically all the you know and then you've just

0:35:50.400,0:35:54.200
got these little strips and it's beautiful and 
in these little strips you can hear the little

0:35:54.200,0:35:58.440
crickets and you can see the butterflies and then 
the little bees go come and it's like and the

0:35:58.440,0:36:02.640
little bird will come and have a little Berry off 
something because that's alive so you don't need

0:36:02.640,0:36:08.200
the insecticides like why not roll that I mean I 
know more more expensive but maybe there's ways to

0:36:08.200,0:36:14.200
work things out you know yeah yeah I remember even 
learning in like a level geography or whatever it

0:36:14.200,0:36:20.160
was I remember learning how important hros are in 
the UK that's because like you fly over the UK and

0:36:20.160,0:36:25.240
you can see the whole country side is scattered 
by Fields with insector size and whatnot and then

0:36:25.240,0:36:30.040
bordering of the HED RS that's where it is and 
those are the corridors that have your and also

0:36:30.040,0:36:34.440
Gardens and also Gardens so whoever has a garden 
or even a balcony like if they look after that

0:36:34.440,0:36:39.240
and stop spraying it with rubbish that you don't 
need and just sort of Let It Be then those are the

0:36:39.240,0:36:48.320
little Havens those are little nature places for 
these guys so what's next for you um mini David Ur

0:36:48.320,0:36:54.960
yeah I guess um oh man my personality has always 
been split down the middle like I I love nature

0:36:54.960,0:37:03.280
conservation and the other side I love business 
a Ideal World I love to combine both and by doing

0:37:03.280,0:37:09.960
something like setting up my own Safari Lodge 
or or something like that so I can contribute to

0:37:09.960,0:37:16.480
conservation and nature but also run a business 
you know um but for more the the more immediate

0:37:16.480,0:37:23.480
future I'm loving my job at the moment um at the 
GDs group uh and then in ter and also my business

0:37:23.480,0:37:31.280
I love doing that on the side um in terms of the 
nature side of things I might and I can't talk too

0:37:31.280,0:37:40.080
much about this but I've been asked to go on a a 
show that's more nature orientated really ah so

0:37:40.080,0:37:47.560
you can't tell us more about it but un I was going 
to ask you love Island there was something saying

0:37:47.560,0:37:52.480
no I know they were asking but there's another 
shoke maybe yeah potentially okay so basically

0:37:52.480,0:37:59.400
watch the space we'll see we'll see we'll see if 
it happens but um if does it'll be fantastic well

0:37:59.400,0:38:09.440
sure it's been great it's been pleasure thank so 
much for having me thanks for coming on Pleasure

0:38:09.440,0:38:09.940
[Music]
Joe Philips Profile Photo

Sales Expert / Game Ranger

Joe Phillips, known as the "James Bond of the Jungle," is a professional safari guide, zoologist, and entrepreneur who competed on Series 17 of BBC's The Apprentice. With a background in ethology from Oxford, Joe Phillips spent much of his life tracking lions and elephants in the African bush before launching Surf Balm, a sustainable lip care brand. On the “Beyond the Boardroom podcast,” he talks to Aleksandra about the "primitive raw fear" of wildlife encounters compared to the boardroom, his conservation ambitions, and the bizarre world of reality TV fame.