What Surviving Wildlife Teaches You About Business
From surviving buffalo charges in the African bush to navigating the intense pressure of The Apprentice, Joe Phillips shares his journey from safari guide to sustainable entrepreneur. Discover the reality of TV fame, the science of zoology, and Joe’s ambitious mission to become the next voice of wildlife conservation.
In this episode of the Beyond the Boardroom podcast with Aleksandra King, we are joined by the "James Bond of the Jungle," Joe Phillips

The conversation dives into the grit behind sustainable entrepreneurship and the birth of his eco-friendly brand, Surf Balm, inspired by a desire to remove plastic from our coastlines
Key Chapters
| Chapter | Timestamp |
| Welcome to Beyond The Boardroom | 00:00 |
| Joe Phillips joins Aleksandra King | 01:58 |
| Growing up wild: love for animals and nature | 04:47 |
| Safari guide training and first encounters | 07:36 |
| Joe’s conservation values vs modern business | 10:20 |
| Applying for The Apprentice | 13:01 |
| Behind the scenes of The Apprentice | 15:52 |
| What Joe really thought of the other candidates | 18:41 |
| The Katie Hopkins moment | 21:20 |
| Life after The Apprentice | 24:18 |
| Masculinity, social media, and public image | 28:09 |
| Joe’s dream job and vision for the future | 32:07 |
| Aleksandra’s quickfire and final thoughts | 36:20 |
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📢 The views expressed by guests are their own and do not reflect those of Aleksandra, the podcast, or its producers. This podcast is for entertainment only.
0:00:00.040,0:00:07.160 in this episode I interview Joe Phillips who is a self-proclaimed James Bond of the Jungle he talks 0:00:07.160,0:00:13.680 about why he's not scared of alen sugar because he's faced far worse things in the jungle and 0:00:13.680,0:00:20.200 we cover which animal made him faint we cover some of the weirdest things fans have ever sent 0:00:20.200,0:00:30.600 him or said to him it's a really interesting and funny one so I hope you enjoy it [Music] 0:00:30.600,0:00:36.120 Joe welcome to Beyond The Boardroom podcast I'm really happy to have you here because out 0:00:36.120,0:00:42.600 of all the apprentices you kind of Stand Out ex apprentices because never have I ever or anyone 0:00:42.600,0:00:47.880 seen a Apprentice candidate who's also a safari guide it just doesn't fit cuz aren't aren't all 0:00:47.880,0:00:53.120 The Apprentice people supposed to be mean it's weird isn't it yeah yeah well most of it but like 0:00:53.120,0:00:57.840 a safari guide yeah it doesn't really add up no it doesn't add up it doesn't add up yeah thanks for 0:00:57.840,0:01:02.840 having me on this uh show hopefully we can dive into that in a bit more detail thanks for coming 0:01:02.840,0:01:08.200 on Pleasure we'll start with if you could describe yourself in three words what would those three 0:01:08.200,0:01:17.280 words be and why oh my gosh positive enthusiastic and ambitious I think that would probably be the 0:01:17.280,0:01:23.200 three to enthusiastic and ambitious yeah okay I'd say so yeah ambitious or driven one of them 0:01:23.200,0:01:31.560 I think one of them okay okay I said three three so let's go for positive enthusiast fastic and 0:01:31.560,0:01:36.720 ambitious I can see that I can I can definitely see that okay let's talk about the Safari side 0:01:36.720,0:01:42.600 first you clearly love animals like did you always love animals so I was I was lucky enough to grow 0:01:42.600,0:01:49.640 up in the developing world so I spent most of my childhood kind of hopping around these fantastic 0:01:49.640,0:01:54.640 countries like Zimbabwe and Malaysia and Egypt why were you why were you doing it was mainly 0:01:54.640,0:02:00.360 my dad's job so my my mom's a doctor and she was working out in Uganda at the time my mom's side 0:02:00.360,0:02:07.000 grew up in Zambia dad works as venture capitalist so completely different um I guess that's you can 0:02:07.000,0:02:12.040 probably already tell that's where I get my kind of business side from there and then the kind of 0:02:12.040,0:02:18.480 nature loving side from my mom I grew up in South Africa so and I visited a lot of the countries as 0:02:18.480,0:02:23.680 well the nearby country so Zimbabwe is one of them which city did you live in was it Harari in Harari 0:02:23.680,0:02:30.640 in Harari yeah in Harari listen when I was there never in my life have I seen spiders of there size 0:02:30.640,0:02:35.080 oh yeah you love them though you've got to love them no you don't love them I mean I just looked 0:02:35.080,0:02:39.360 up in the ceiling one day and it was about that big it dropped on the ground and it's start oh 0:02:39.360,0:02:46.640 no the thing is so spiders yes our house I don't know what it was our house in in Zim and Harari 0:02:46.640,0:02:52.320 was like I don't know if there's like a scorpion Nest or something there but it was infested with 0:02:52.320,0:02:57.440 scorpions go you can die from there there's a lot of yeah you can you well there are two types of 0:02:57.440,0:03:04.720 this is like where my passion here we go scorpions no there's bu day scorpion day scorpion day is 0:03:04.720,0:03:11.200 fine which luckily is what we had so we've all been stung by them and it's like a hot beasting 0:03:11.200,0:03:18.680 like really painful but you won't die um butha day if you get stung by them sure is it hours a 0:03:18.680,0:03:24.320 couple of hours or days no not really no it it it you can die from them it's not fatal every 0:03:24.320,0:03:31.280 single time but for if you're young like when we were if we got stung by a scorpion ber SC when we 0:03:31.280,0:03:37.760 were 3 years old yeah it can be a matter of days just the way they put their tail I know they just 0:03:37.760,0:03:42.000 freaky but I loved it so to answer your question I know we deviated a bit to answer your question 0:03:42.000,0:03:48.640 my earliest memories are like running around the African bush Barefoot and I've always been curious 0:03:48.640,0:03:58.440 and around Nature close to it close to it and I think when you're exposed to a such a diversity of 0:03:58.440,0:04:04.720 biomes from the African Savannah to the Malaysian jungle to the Egyptian desert it's impossible not 0:04:04.720,0:04:09.280 to fall in love with it is impossible they say that once you've you've you've lived in Africa 0:04:09.280,0:04:13.720 you've got that magic of Africa within you that's there is something in there is you'll never it's 0:04:13.720,0:04:20.680 like so special I encourage anyone to be watching to go submer yourself in it but also as a kitty 0:04:20.680,0:04:25.120 when you're so close you know because I mean kids on these days on their phones whatever blah blah 0:04:25.120,0:04:30.680 blah um and they indoors and stuff but when you're outside and you get to know like like ants and 0:04:30.680,0:04:35.600 what they do and they become like your friends but in a way they you're playing with different kinds 0:04:35.600,0:04:40.240 of animals and insects and you're learning about them and you close them like that bug and this bug 0:04:40.240,0:04:44.160 and the birds and this and that you kind of you then get really close and then you feel like you 0:04:44.160,0:04:48.840 want to protect them don't you and that's what I loved about guiding and learning about the bush 0:04:48.840,0:04:54.800 is it just it opens your eyes to like saying people think about conservation they think of 0:04:54.800,0:04:59.760 pandas you know what it's more than that like the ants and the bugs and the Beatles that's that's 0:04:59.760,0:05:04.080 the exciting thing that's what I get excited about cute aren they there's so much to them 0:05:04.080,0:05:08.680 but not just the ones in the in the in Africa and in the bush cuz like we we'll get to this 0:05:08.680,0:05:13.760 but I also like because of my love for Animals as well like you in in Africa I've also started 0:05:13.760,0:05:19.840 to discover the ones that are here so the reason why I agree with you saying ambition as one of 0:05:19.840,0:05:24.920 your points to describe yourself is because in our pre- podcast call you said that you want to follow 0:05:24.920,0:05:31.360 in David aten's footsteps I mean that's a massive thing to say oh yeah I'd love to try you're going 0:05:31.360,0:05:36.400 to try yeah well you want to that's an ambition so no one can say you're not an ambitious person 0:05:36.400,0:05:41.560 you 100% are very ambitious and I think that would suit you cuz you've got you like the whole TV side 0:05:41.560,0:05:47.400 right yeah exactly yeah not shy and then you love animals so why not exactly and I love education 0:05:47.400,0:05:53.680 as well I think when you look at conservation one of the big most powerful tools we have is 0:05:53.680,0:05:59.480 educating people about nature and David at just does that so well yeah and so that's what i' i' 0:05:59.480,0:06:04.000 love to do okay so speaking of Education I mean seriously what do you actually study in Zoology 0:06:04.000,0:06:11.920 like just literally what is it uh so obviously I studied zoology at xter and ethology at Oxford 0:06:11.920,0:06:19.040 which is like animal behavior it's not like you learn this is a this is a cow this is a giraffe 0:06:19.040,0:06:26.920 this is how a cow behaves exactly um it's so you start you start off and it's starts off broad like 0:06:26.920,0:06:30.800 any University degree and then it goes narrow so what do you mean Broad like these are the types of 0:06:30.800,0:06:38.000 animal categories and exactly yeah exactly so like our modules in first crustations these are 100% 0:06:38.000,0:06:44.760 100% so like we had modules called invertebrate zoology and vertebrate zoology so like these broad 0:06:44.760,0:06:51.840 clades where you dive and learn about cordat and you learn about arthropods um they have a like a 0:06:51.840,0:06:59.120 backbone thing on exactly exactly yeah um but then you kind of specialize and you can go you 0:06:59.120,0:07:04.200 know first you'll be broad like sustainability ecology yeah and then as you progress you kind 0:07:04.200,0:07:10.360 of choose the one the direction you want to go in so I love like physiology learning about the 0:07:10.360,0:07:17.600 body and hormones and things like that um and eventually specialized into Behavior 0:07:17.600,0:07:22.640 like animal behavior was something I fell in love with yeah but what do you learn in animal behavior 0:07:22.640,0:07:29.520 like how does a lion behave when he's you know angry with another lion entering to so what you 0:07:30.760,0:07:36.800 well the lion is angry exact like I like I said I've always been curious about nature and I loved 0:07:36.800,0:07:43.520 as a guy just sit I could sit and watch like a troop of baboons or or elephant for hours and 0:07:43.520,0:07:49.760 just be like what do you what are you thinking right now what what is I know what they think 0:07:49.760,0:07:54.760 I'll tell you a story The baboons they're like feisty little things oh yeah I was in a really 0:07:54.760,0:07:58.920 nice resort in South Africa but it's kind of like one of those really in touch with nature kind of 0:07:58.920,0:08:05.920 resort basic stripped back and um I was outside on the balcony looking at the ocean you know very 0:08:05.920,0:08:10.600 nice Vibe sort of in my own world with my little child who was 1 years old she was eating a banana 0:08:10.600,0:08:17.960 and then I looked and there was a baboon bigger than a man yeah looking at me and then he start 0:08:17.960,0:08:25.560 towards me and reached out to take the banana off my child yeah and on my instinct I just literally 0:08:25.560,0:08:32.600 took her and I shoved her behind the doors and like sliding sling and he's fall coming towards 0:08:32.600,0:08:39.480 me and I'm like I only just his hand human hands like honestly the nails you could see it like so 0:08:39.480,0:08:45.720 human it's crazy and he was so strong trying to open the sliding door and I'm shouting from 0:08:45.720,0:08:50.360 husband going hell yeah help me and my husband runs and both of us versus this baboon and the 0:08:50.360,0:08:55.040 booon S of looking and I'm like oh no you don't you're not eating my mother's instinct kick in 0:08:55.040,0:08:59.800 you know what my strength I tell you I'm we're animals too you know so like yeah come come on 0:08:59.800,0:09:04.840 baboon you know what I mean Bring It On you're not taking the banana nor the child but appar 0:09:04.840,0:09:09.160 they go in they go inside these homes they raid the fridges they know this stuff man yeah what 0:09:09.160,0:09:14.040 behavior is this like yeah well they're scary as well they're their canines are actually bigger 0:09:14.040,0:09:21.080 than a lions they the male baboons are scary I've also been scratched by a a baboon yeah 0:09:21.080,0:09:26.840 baboon scratched you yeah I've I've had so I've been like bitten and scratch stung by all sorts 0:09:26.840,0:09:33.560 of how scratchy I don't I even know I was I was super young but it's actually very embarrassing 0:09:33.560,0:09:40.280 like I've I've been bitten by things scratched by things wild BS monkeys scorpions and then in Egypt 0:09:40.280,0:09:48.280 I got it's actually so embarrassing I don't know why I'm saying this say it um so I've had like 0:09:48.280,0:09:53.600 so many rabies Jabs I'm sorted for life like just because of all the wild animals I've been Scratch 0:09:53.600,0:09:59.640 by and then when we're in Egypt I was in like a pet shop like the back street of Cairo and playing 0:09:59.640,0:10:04.640 with this little kitten like the so I could fit it in one hand um and then the kitten bit 0:10:04.640,0:10:12.960 me on the top of my finger o and uh I fainted you fainted I was just so embarrassing I remember like 0:10:12.960,0:10:18.600 I remember looking at my finger and like watching the blood Trickle and then next thing I remember I 0:10:18.600,0:10:23.520 was I was waking up to like fresh orange juice and stuff oh wow it was so embarrassing did 0:10:23.520,0:10:29.320 you have antibiotic though after he he bit you I actually went and got another rabies jab because 0:10:30.040,0:10:37.200 I think the reason why I fainted is as I was looking at this Blood like my mom was talking to 0:10:37.200,0:10:43.320 the pet shop owner and the Pet Shop was like yeah I think um you should probably get him some rabies 0:10:43.320,0:10:50.520 Jabs cuz we don't quite know and I was like yeah you freaked out bang yeah wow okay so you have 0:10:50.520,0:10:56.880 this sensitive side to blood but no because um so my dad uh was a veteranary scientist but sort of 0:10:56.880,0:11:02.480 like that's a reason why he got asked to go from Poland to South Africa in 1981 right so he but 0:11:02.480,0:11:07.520 he didn't he worked on like vaccines like Ebola type stuff so these big fridges and everything 0:11:07.520,0:11:15.640 but um he's always say that if you um ever got bitten by a cat like as in blood that you should 0:11:15.640,0:11:21.680 get an antibiotic because you can get sepsis from that and literally die cuz of the bacteria 0:11:21.680,0:11:27.080 they're very unique to having this toxic bacteria there and yeah like Lion's one of the like if you 0:11:27.080,0:11:32.480 don't die of blood loss it'll probably be kill you eventually all theia yeah so the cats said they're 0:11:32.480,0:11:37.840 very nice but you get bitten so yeah probably were right to faint actually yeah um so I was going to 0:11:37.840,0:11:43.040 ask what's the wildest thing that's that's ever happened the wildest experience you know when 0:11:43.040,0:11:49.600 you go on far you can either go on drive like you you take the vehicle out um or you can go on foot 0:11:49.600,0:11:57.560 trek trek yeah that's what I specialized in so I it's Brave yeah but I love it when you learn to 0:11:57.560,0:12:03.280 be a guide you qualify as FASA level I wanted to take that further and get my Trails qualification 0:12:03.280,0:12:09.120 which is where you do your Advanced rifle handling you learn how to track how to Trail um that's the 0:12:09.120,0:12:14.000 danger because you're you're in their their environment you know yes their house yeah 0:12:14.000,0:12:18.200 it's their it's their house their rules their neighborhood so when you're in a vehicle you 0:12:18.200,0:12:23.880 feel very safe when you see a lion walking by when you're on foot yeah it's a whole different story 0:12:23.880,0:12:31.960 yeah um so the wild experience I I've been charged by elephant by lion by Buffalo you've been charged 0:12:31.960,0:12:39.480 by an elephant yeah yeah how does that feel being y i as you can imagine it gets your heart how did 0:12:39.480,0:12:46.320 you run away from oh you never run never run never run okay um except okay I'll tell you a story so 0:12:46.320,0:12:50.840 the goal and obviously you want to avoid these situations you never want to be the whole purpose 0:12:50.840,0:12:57.640 in in learning how to Trail and track is to be able to cope in a situation like that and it's so 0:12:57.640,0:13:04.160 much fun like we I and camped in the Lim poo for 3 months straight every day we would track a new 0:13:04.160,0:13:10.560 animal so it would be you know today we're finding lion find the Spore track it find the pride 0:13:10.560,0:13:18.520 approach the pride next day elephant b b bom and each day and remember our trainers they would want 0:13:18.520,0:13:24.120 us to push the boundaries intentionally so each animal would have like their zone of confidence 0:13:24.120,0:13:29.120 we call it like where they're comfortable they see you but they're like okay he's fine there 0:13:29.760,0:13:36.000 if you go a bit closer he's like I don't want him to come closer and then if you step further 0:13:36.000,0:13:41.280 that's when it initiates the charge or the run so you kind of deserve it though oh yeah and 0:13:41.280,0:13:49.360 you know and like elephant they're so they that they're just so obvious with their emotions and 0:13:49.360,0:13:55.320 if they're unhappy they'll tell you they shake their head or they trumpet yeah yeah but yeah so 0:13:55.320,0:14:00.400 our trainers would intentionally get us to push those boundaries so we knew how to deal with it 0:14:00.400,0:14:06.880 MH and it so it would get to the point where you know based on their behavior and you're studying 0:14:06.880,0:14:13.280 this Lon intensely if I take another step here that thing's going to charge and and then you'd be 0:14:13.280,0:14:19.600 stood there and the trainer would be like one more step and then you take one more step so who you up 0:14:19.600,0:14:25.560 against you a lion or a lion elephant so yeah I was going to tell you a story so been charged by 0:14:25.560,0:14:32.000 both but lions are quite easy to be honest they they they're they're scaredy cats at the end of 0:14:32.000,0:14:37.680 the day um elephant are really emotional so you can tell if it's a mock charge like they usually 0:14:37.680,0:14:47.320 pull up 5 10 met away from you um but buffalo buffalo yeah they are another story okay um so 0:14:47.320,0:14:52.880 probably yeah if I was to give you my wildest experience we um actually I'll give you one for 0:14:52.880,0:14:59.160 lion first M so we were on trail and this was only like day two or something of the training 0:14:59.160,0:15:05.280 program and so I was like super naive I was don't know what to do here trainer was leading the walk 0:15:05.280,0:15:10.280 and we didn't even get out of camp we literally went around the corner and bumped into this female 0:15:10.280,0:15:17.000 lioness and I think we both just scared each other but um she just mock charged us again 0:15:17.000,0:15:21.960 and again she's a lioness so yeah she's she's not a scaredy cat like her husband exactly yeah you 0:15:21.960,0:15:28.960 know you don't mess with the Lioness no way um but yeah we like hey hey like stop stop you bang the 0:15:29.640,0:15:36.640 yeah 100% that's that's what you do like display dominance nature is a game of dominance um but she 0:15:36.640,0:15:42.680 wasn't having any of it she was mock charging mock charging um and then what did it in the end is my 0:15:42.680,0:15:50.120 trainer put a bolt in the chamber and I think that noise scared her off okay she's smart yeah cuz it 0:15:50.120,0:15:58.600 was like an artificial you know like and she was like what's that and then ran clever oh wow but 0:15:58.600,0:16:02.880 yeah so the Buffalo one sorry I let me know if you want to move on cuz I could just talk forever 0:16:02.880,0:16:09.800 about we'll do Buffalo and then we'll yeah got it um but yeah this was also during training and 0:16:09.800,0:16:15.520 the thing about Buffalo is they show no emotion this is why they they're hard to read they're so 0:16:15.520,0:16:21.960 hard to read and they they actually cause the most deaths in Africa when you're on Safari um but yeah 0:16:21.960,0:16:28.280 we were tracking this one Buffalo we were actually tracking the herd and then the older balls usually 0:16:28.280,0:16:33.520 fall behind the herd uh and they're The Dangerous Ones cuz they're on their own and anyway we come 0:16:33.520,0:16:40.680 across this one and we basically get too close to it and it sees we're coming and all I remember 0:16:40.680,0:16:46.120 it's doing is like all they do is like this like they look at you and then they're like like in 0:16:46.120,0:16:53.920 a Bine way like Curious and they take one step and then and then they just come and I remember 0:16:53.920,0:16:59.160 seeing this thing like coming like this and then that Joe from The Apprentice he's going to get it 0:16:59.160,0:17:06.040 I'm coming from and the golden rule is don't run yeah but with Buffalo no no run and that's 0:17:06.040,0:17:11.640 what my trainer did he literally ran and before I knew I was like oh we're running and we ran and 0:17:11.640,0:17:18.840 the backup Trails guide actually fell and she dropped her rifle and Y it was just hectic and 0:17:18.840,0:17:23.720 and I remember looking back and seeing this thing coming came around the corner went round a tree 0:17:23.720,0:17:29.200 and eventually it went off but um but yeah that's probably the that's probably the wildest story 0:17:29.200,0:17:35.320 yeah that's why you're called Jungle Joe I guess so do you like that name uh I think so I don't 0:17:35.320,0:17:40.760 know where that originated but I think yeah cuz I was going to ask what if you you were 0:17:40.760,0:17:47.120 quoted as saying you face worse than Lord sugar I believe you now I yeah the Buffalo 0:17:47.120,0:17:51.200 but isn't a hippo hippo's the most dangerous and feisty and unpredictable I mean they also 0:17:51.200,0:17:56.520 in the water you only see the little ears and exactly yeah charge for you they're aggressive 0:17:56.520,0:18:01.840 and they're fast as well fast yeah they they yeah I think they cause the most deaths just 0:18:01.840,0:18:08.160 because um they're Territorial and if you're by the Riverside you know the locals will be fishing 0:18:08.160,0:18:14.800 or something um and then yeah they'll they'll Chomp you but also on a on a more serious note 0:18:14.800,0:18:20.120 because you said like obviously in a car you feel safer but I mean I've heard stories of people you 0:18:20.120,0:18:24.840 being trampled in in cars squashed and stuff by elephants getting too close and things like that 0:18:24.840,0:18:29.240 and it's I I'm never compet I always like yeah yeah you're in their environments so it's like 0:18:29.240,0:18:34.280 that's their world and you kind of have to be respectful and just you have to be respectful 0:18:34.280,0:18:40.960 you don't want to get into those situations but like you said yeah like one of the quotes was 0:18:40.960,0:18:49.200 I've faced worse than it Lord sugar yeah yeah so the the reason behind that is I feel like these 0:18:49.200,0:18:59.120 days no one experiences fear like a real fear like primitive raw fear we we don't have it you know 0:18:59.120,0:19:04.880 you might be stressed out if you miss your train yeah but um but very rarely these days you have 0:19:04.880,0:19:12.080 that experience so for me that raw fear yeah get it like business is a game money is a game you'll 0:19:12.080,0:19:16.960 win it you'll lose it and the next day you'll be alive life you know he's all right he's a teddy 0:19:16.960,0:19:25.120 bear he's fine he's fine so why did you apply to Apprentice um I've watched it for years with my 0:19:25.120,0:19:31.240 family um and I thought why not yeah I thought why not not chucking an application I think there were 0:19:31.240,0:19:39.040 110,000 applicants there's loads of ridiculous so many so I submitted this video uh application 0:19:39.040,0:19:48.120 and then forgot about it and then I was actually on Horseback in in the kria river like on Safari 0:19:48.120,0:19:53.400 when they rang me and they're like it's BBC here we want to chat to you about The Apprentice I was 0:19:53.400,0:20:00.800 like is this a seriously yeah is this a joke um overall was the experience on The Apprentice as 0:20:00.800,0:20:07.280 intense as it looks or how did you find it oh it more so I'd say more more intense than you see 0:20:07.280,0:20:16.080 on TV holy Crums yeah so like for the boardroom for example is what like a 20 minute segment or 0:20:16.080,0:20:21.280 something per episode whereas in reality you're in there for like 4 hours oh it's like more sometime 0:20:21.280,0:20:27.120 yeah more four it's a whole day thrashing it a day yeah but yeah you have a boardroom day don't you 0:20:27.120,0:20:34.440 especially if you lose you obviously come yeah um and then each day is like you know you're working 0:20:34.440,0:20:40.560 6 days a week 18 hour days you're not eating properly oh I think that's intentional yeah you're 0:20:40.560,0:20:47.080 not of course is it you're just you're fueled on like caffeine sugar adrenaline yeah yeah yeah yeah 0:20:47.080,0:20:51.480 yeah um youve got a health issue that's a problem you're that and that's what I struggled with as 0:20:51.480,0:20:56.520 well just a lot of sugar and yeah I couldn't cope without the food and sleep like that that I can't 0:20:56.520,0:21:02.400 do that well I think got a very high metabolism I don't know about me too yeah and food all the time 0:21:02.400,0:21:10.600 100% you call yourself the James Bond of business are you actually the really no offense like no 0:21:10.600,0:21:15.800 offense no I think that's one of the things they wanted me to they wanted you to do so you don't 0:21:15.800,0:21:22.720 really believe no no no secretly no the I'll tell you the story behind that so when you apply you 0:21:22.720,0:21:28.720 have to submit a video yeah and I told you I decided to apply the day before I flew out to 0:21:28.720,0:21:34.480 Africa okay so when I landed in South Africa I thought why not I'll apply and when I was 0:21:34.480,0:21:39.680 getting the boat into the lodge I was working at I thought this is a better time than any so 0:21:39.680,0:21:44.000 I gave my friend my phone to my colleague and she said just film me getting out the boat it was the 0:21:44.000,0:21:48.560 first thing it came to my my mind I was like I'm Joe Phillips I'm the James Bond of the business 0:21:48.560,0:21:56.360 world and then I regret saying that then they like you got to you got to you got to um you got to be 0:21:56.360,0:22:00.440 good on camera you got to give them what you got to got to be a character I think that's what they 0:22:00.440,0:22:05.560 stand out or it ain't going to happen how has your life changed since the Apprentice it's been like 0:22:05.560,0:22:10.640 a year now yeah but a good year so how was it been have you enjoyed it do you feel famous do 0:22:10.640,0:22:18.640 you not feel famous um I absolutely loved it like I feel privileged to have had the opportunity to 0:22:18.640,0:22:24.080 go on the show it's helped to the business but not not as much as I thought kind of on your own when 0:22:24.080,0:22:30.080 you get out yeah yeah it's not like a big yeah the exposure is great like so for my most of my 0:22:30.080,0:22:34.760 sales come through my retailers like I wholesale to them but I do have an e-commerce section that 0:22:34.760,0:22:42.800 equates like 20% of my Revenue but when you go on your fired you know the show after The Apprentice 0:22:42.800,0:22:48.440 they give you like one sentence where you can plug your business so so what's the business 0:22:48.440,0:22:56.040 and I remember I said something I was like I run a sustainable uh lip care company called surf Barm 0:22:56.040,0:23:00.120 yeah and I remember watching it back with my phone on the side side of the thing and I was 0:23:00.120,0:23:07.880 I said that one sentence and 10 seconds later my phone bing bing bing bing binging like all these 0:23:07.880,0:23:13.960 sales coming in it was ridiculous are you doing that now still you're doing that in terms of the 0:23:13.960,0:23:20.360 fame and stuff do you feel famous yes no feel bit um it definitely drops off so like when the show 0:23:20.360,0:23:28.440 comes out it's mad and you go from zero to 100 and people recognize you and take pictures everywhere 0:23:29.280,0:23:35.360 and then it slly drops off and people yeah people which is which is obvious um but it starts off 0:23:35.360,0:23:40.160 with people saying like you know in the street you're Joe from The Apprentice and then it goes 0:23:40.160,0:23:44.400 to you're that guy from The Apprentice yeah to the other and then it goes and then now it's like 0:23:44.400,0:23:49.960 you got to make the effort to to stay relevant but also if you do stay on these platforms you'll find 0:23:49.960,0:23:54.120 that actually you're left with at the end of it because I mean I was in 2016 I mean we're talking 0:23:54.120,0:23:59.880 about a while now but you're left with sort of like a a community that they they just love what 0:23:59.880,0:24:04.120 you're doing interested in you and you're left because once you've been on TV you're you're sort 0:24:04.120,0:24:08.240 of entertainment that's what you are you're you're a source of entertainment you know the board 0:24:08.240,0:24:11.520 they're looking what's what's she doing what's what's Joe doing today what's he posted it's just 0:24:11.520,0:24:16.880 like TV for them so so you're left with quite a dedicated loyal fan base and they stay with you 0:24:16.880,0:24:23.160 like if if if it's I mean if you if you put the effort in you can but obviously you get some weird 0:24:23.160,0:24:29.320 oh my God weird can we talk about the weirdos yeah what's the weirdest weirdo thing fan type thing 0:24:29.320,0:24:37.000 that's happened come on say it I'll tell you I'll tell you mine you tell me yours you go first um 0:24:37.000,0:24:43.520 okay I'll go first okay yeah thank you I've had okay say there's what I obviously like indecent 0:24:43.520,0:24:51.240 things being sent is like I don't like obviously okay that's but um what's this thing with feet Yes 0:24:51.240,0:24:56.480 I my one was about feet as well why what's your thing what is this no no I think feet is is for 0:24:56.480,0:25:04.240 me the the we I think I find that disgusting like obviously the is it a lot of people I've had a 0:25:04.240,0:25:10.560 lot of messages even um I did I did a half M Iron Man last weekend and posted a couple pictures of 0:25:10.560,0:25:18.840 of that yeah um and some of the messages I got off the back of that were yeah about your feet oh yeah 0:25:18.840,0:25:25.200 yeah yeah yeah most most of them are feet related yeah no that that's completely creepy so do you 0:25:25.200,0:25:33.120 have like wild mad fans messag feet fans yeah yeah definitely so yeah you love your Fitness don't you 0:25:33.120,0:25:38.440 you're very into um so what's like do you do like follow any feds do you do the cold plunging do you 0:25:38.440,0:25:45.200 do like keto do you do what like obsession with a gut like what's your thing tell me um I love 0:25:45.200,0:25:52.080 Fitness I love all sports a massive rugby player I love football Cricket tennis golf any sort of 0:25:52.080,0:25:57.720 sport I love but I don't follow any fads actually you don't called plunge or anything like this no 0:25:57.720,0:26:04.360 I I I don't I I actually it to be honest with you it annoys me when I see it on Instagram it's just 0:26:04.360,0:26:09.560 another it's like a fade it's like people do it to post it on Instagram type thing so do you do 0:26:09.560,0:26:14.920 you like how many hours of sport do you do a day do you dedicate time a day to do sport every day 0:26:14.920,0:26:21.000 seven days six days uh every probably six days a week six days a week you probably or seven 0:26:21.000,0:26:28.240 six seven yeah I had a depends on what training program I'm going through but it'll usually be 0:26:29.640,0:26:34.120 like I recently did a a half Iron Man so the training for that is pretty intense so what 0:26:34.120,0:26:39.240 does that entail tell me half Iron Man so so Triathlon so it's Swim Bike Run y so how many 0:26:39.240,0:26:47.240 k so it the half the half is 2K swim it's quite difficult yeah it's quite the swim hard 2K is 0:26:47.240,0:26:58.480 yeah um 90k bike yep and then a half marathon so 21k 21k running oh gosh you good runner you 0:26:58.480,0:27:03.800 um I wouldn't say I'm a natural Runner no okay you don't belong to like an Athletics Club or 0:27:03.800,0:27:09.240 like no no no I've never I've more been like a rugby player so which isn't really built for like 0:27:09.240,0:27:13.520 longdistance running no but like to elevate your running you should join like some sort of you know 0:27:13.520,0:27:20.560 yeah yeah you can do your intervals yeah and I did that so like my training would be for Chon um in 0:27:20.560,0:27:25.240 the mornings I I usually I I'm an early riser anyway so I get up at like half 5 something go 0:27:25.240,0:27:30.880 do a couple hours in the gym before work at lunch time I'll go for like a a walk just a couple hours 0:27:30.880,0:27:34.920 so what like 2 hours an hour yeah hour and a half 2 hours in the gym so that's in the morning yeah 0:27:34.920,0:27:42.240 then lunch you lunch I get an hour to to and I'm so like three and a half that was just that's just 0:27:42.240,0:27:48.360 a walk that was just train training for this big event as well and then the evenings would be my 0:27:48.360,0:27:53.880 like my endurance so I'd go bike or run yeah I think swimming is quite tiring but it's such a 0:27:53.880,0:27:58.920 nice sport working everything isn't it yeah it's so tiring but it's exhausting yeah I remember 0:27:58.920,0:28:05.920 doing it for the first time yeah I'm going to do an Iron Man which is like that's like 6K for and 0:28:05.920,0:28:10.400 I I did one length of this 100 meter ball I was like I can't do this yeah especially when you're 0:28:10.400,0:28:14.760 starting especially when you I mean but probably you probably swam a lot as a kid or not did you 0:28:14.760,0:28:22.960 do I used to and I actually worked as a swim coach in in Zim um for the school kids there 0:28:22.960,0:28:28.960 but that was the the coach used to just the head coach used to just teach to swim these kids would 0:28:28.960,0:28:34.160 be crying I want to swim it's so scary so scary when you're starting out yeah yeah but he would 0:28:34.160,0:28:40.880 get his tactic would be like Chuck him like they would be like grabbing onto the end of the pool 0:28:40.880,0:28:46.000 and they' be like let go of the side go and um I don't want to and then he let go or I'll get Joe 0:28:46.000,0:28:53.040 to take you to the deep end and he would get me to take these kids and just drop them in the deep end 0:28:53.040,0:29:01.120 how horrible yeah but they learn to swim quickly they have a choice literally yeah I did no choice 0:29:01.120,0:29:07.000 no my dad my dad did that to me I remember I trusted him I trusted him and then he took me into 0:29:07.000,0:29:12.920 the deep end and I was like Dad oh it's so nice and he's just let go he's pushing me I'm going 0:29:12.920,0:29:19.520 dad and he's like bye he's sort of moving away and I'm like Daddy and then you just yeah Daddy 0:29:19.520,0:29:24.560 Daddy and then swi to Daddy but yeah it's yeah it's scary but like in South Africa I remember 0:29:24.560,0:29:28.040 growing up in pools like you that's what you do in the summer you spend your whole entire day 0:29:28.960,0:29:33.560 in a pool and it's just so nice it's like just you know age sometimes as an adult now when I get in 0:29:33.560,0:29:38.400 the pool and I'm in like you know on holiday or whatever and I feel like oh yeah childhood you 0:29:38.400,0:29:43.320 know this is like you're a good swimmer because you swm so much in your life you're like I'm 0:29:43.320,0:29:48.760 confident in the water exactly yeah don't mind that but yeah I mean so on this thing remember 0:29:48.760,0:29:54.360 I mentioned that like in South Africa obviously I got to know all the animals and you know and 0:29:54.360,0:29:58.160 obviously Zimbabwe and all these countries and you kind of get to know those kind of 0:29:58.160,0:30:03.280 insects and those kind of birds and blah blah blah and then when I got here I just like my one thing 0:30:03.280,0:30:07.880 I thought when I buy a house I'm going to make sure it has a biggest garden ever so that I can 0:30:07.880,0:30:14.760 have like my own little Wildlife Nature Reserve in in yeah so like make a massive you know in Co I 0:30:14.760,0:30:19.840 dug up the I got really frustrated so I dug a pond single-handedly but like now I've improved it you 0:30:19.840,0:30:24.400 know we've had time and I've made a mass it's like a lake have you got fish in there or yeah but but 0:30:24.400,0:30:27.400 I got natural ones I don't want to do this whole goldfish thing so I got the ones that are in the 0:30:27.400,0:30:33.000 children cuz I in the chillness so i' got the ones that are naturally in streams that occur next to 0:30:33.000,0:30:36.520 everything else so I want the NES and all of that so you know you get to know these guys as well and 0:30:36.520,0:30:40.320 you think shame cuz you know like it's almost like everyone thinks of safari like that's the place of 0:30:40.320,0:30:44.040 conservation but what about the creatures in the UK you know you've got all these cute little and 0:30:44.040,0:30:49.200 like the Great Crested n the one with a little thing above his you you'll know so like those 0:30:49.200,0:30:53.960 guys and they you know they they in like you know they threaten so you've got to look after them and 0:30:53.960,0:30:56.880 people fill up their ponds obviously because of safety and stuff like that even though you can get 0:30:56.880,0:31:02.280 a cover and it's fine you know a net thing um but you sort of get to know these guys and then you 0:31:02.280,0:31:07.280 want to protect them as well and like the birds and all of that and the little animals here so 0:31:07.280,0:31:11.400 definitely yeah yeah I mean do you what where do you live at the moment and do you have you 0:31:11.400,0:31:16.640 got to know the creatures here what do you think about them was like nah I care about the Buffalo 0:31:16.640,0:31:23.920 no I care about all creatures and obviously big or small they all play a part in the ecosystem they 0:31:23.920,0:31:33.040 live in um so I do love it but I've never never like to be honest with you I've never had the the 0:31:33.040,0:31:39.720 same passion as I have for African Wildlife yeah um I think cuz I just grew up there and I find 0:31:39.720,0:31:49.440 it thrilling and I love it um so in terms of like indulging in nature here it's it was actually more 0:31:49.440,0:31:58.080 about the marine life cuz I I studied in EXA but fouth you know on the coast so my uni experience 0:31:58.080,0:32:04.040 was very much like fishing and surfing and you'd be bobbing out back and this seal would just come 0:32:04.040,0:32:09.560 pop up yeah that's so cool they're like dogs the seals they're awesome and that's actually 0:32:09.560,0:32:15.120 how that's how my business surf bomb started okay was because I I set up this business at 0:32:15.120,0:32:21.680 University supplying merchandise and whatnot to societies and stuff um but the lip balm was you 0:32:21.680,0:32:27.840 know we' go on surfs um and I remember seeing the high tide Mark just littered with plas 0:32:29.280,0:32:34.840 and I I hated it I just kills you doesn't it it's just the saddest thing um and loads of plastic 0:32:34.840,0:32:39.680 chapsticks you know everyone use lip balm but like you know yeah that sort of I know yeah the 0:32:39.680,0:32:45.760 tube thing yeah and I remember thinking like why does that have to be plastic so that's how like 0:32:45.760,0:32:52.720 sustainable lip care started yeah just back to the conservation stuff um I was just just thought of 0:32:52.720,0:32:56.760 something I think you know like the whole David ashur thing and he did I mean did he do stuff in 0:32:56.760,0:33:02.080 the UK I think he did UK stuff that as well yeah I think it'll be good for you to to learn about 0:33:02.080,0:33:06.400 the UK Wildlife I think you've got you've got that I understand the passion of Africa definitely do 0:33:06.400,0:33:10.400 that but also I think it's so nice for people to learn about what's sort of in front of them 0:33:10.400,0:33:17.480 and appreciate that and look after it and open up that world it becomes like you you don't realize 0:33:17.480,0:33:22.560 that some some people that live in the city they they never experienced nature no but it's actually 0:33:22.560,0:33:28.360 on that doorstep you know they can find it um so I actually I was working with the BBC Rec about 0:33:28.360,0:33:35.040 doing a podcast for kids about nature and it's like it's basically nature on your doorstep so 0:33:35.040,0:33:41.360 no matter where you are you can um yeah you can experience and and find nature even if it's just 0:33:41.360,0:33:46.920 in your back Garden yeah um so that's what yeah I think that that's that's really cool because 0:33:46.920,0:33:51.880 it's it's developing it as a kid to get close to it that then you care about the creatures 0:33:51.880,0:33:56.440 more whereas if you and I always go back to this horrible story I used have an ex-boyfriend once 0:33:56.440,0:34:02.920 okay and uh when we were in Seville I felt sorry for a donkey cuz the donkey was like very hot and 0:34:02.920,0:34:06.760 like they kept putting people on and the donkey had to walk in I'm we talking about 45 Dee heat 0:34:06.760,0:34:10.480 and I was just like thinking that's cruel like just stop now it's enough I mean I know that 0:34:10.480,0:34:15.160 they sort of grow the animals have evolved in that environment but to have these big tourists 0:34:15.160,0:34:19.040 and yeah and I felt really sorry and then I went up to to the guys with the donkey and I was like 0:34:19.040,0:34:23.560 listen I'm going to give you this money I want the Donkey to set out the next few rides and give 0:34:23.560,0:34:27.960 it water and put it in the shade and and this exp got really mad at me he's like what are you doing 0:34:27.960,0:34:33.000 man he's like what are you doing just let let them do their thing it's an animal I was like 0:34:33.000,0:34:39.000 you're an animal yeah you're an animal because but he never grew up with that close to animals that's 0:34:39.000,0:34:43.400 what I'm saying if you don't if they're not like your friends animals and you don't sort of form 0:34:43.400,0:34:48.760 that care for them then you'll never care about them how say that so important yeah and that's 0:34:48.760,0:34:54.400 why you're right like education as kids if you can expose them to that as kids yeah I feel like 0:34:54.400,0:35:00.840 when they're older and you say like don't Litter or don't plastic they'll understand why and the 0:35:00.840,0:35:06.560 reason thing kills me yeah yeah on our on our Shores it's like I'm always picking up litter 0:35:06.560,0:35:10.840 like like irritate my family when Go Walks I'm like oh I just can't Afric like no one's going 0:35:10.840,0:35:17.120 to pick it up after you so yeah terrible no um but the other just one one last topic on like cuz 0:35:17.120,0:35:22.080 if you do get to know like the UK Wildlife more intimately enemies cuz I live in the countryside 0:35:22.080,0:35:28.600 now and I've sort of um and I go for these walks through Farmers Fields a lot with my dog and stuff 0:35:28.600,0:35:32.560 and then um and I watch the wildlife and I see all these little butterflies and moths and everything 0:35:32.560,0:35:36.960 and you can see them feeding on the little strips the little elways where you can walk and then the 0:35:36.960,0:35:45.280 field is just Barren because it's been sprayed with insecticides and poison and it's dead and 0:35:45.280,0:35:50.400 sort of you think and it's like hectars like basically all the you know and then you've just 0:35:50.400,0:35:54.200 got these little strips and it's beautiful and in these little strips you can hear the little 0:35:54.200,0:35:58.440 crickets and you can see the butterflies and then the little bees go come and it's like and the 0:35:58.440,0:36:02.640 little bird will come and have a little Berry off something because that's alive so you don't need 0:36:02.640,0:36:08.200 the insecticides like why not roll that I mean I know more more expensive but maybe there's ways to 0:36:08.200,0:36:14.200 work things out you know yeah yeah I remember even learning in like a level geography or whatever it 0:36:14.200,0:36:20.160 was I remember learning how important hros are in the UK that's because like you fly over the UK and 0:36:20.160,0:36:25.240 you can see the whole country side is scattered by Fields with insector size and whatnot and then 0:36:25.240,0:36:30.040 bordering of the HED RS that's where it is and those are the corridors that have your and also 0:36:30.040,0:36:34.440 Gardens and also Gardens so whoever has a garden or even a balcony like if they look after that 0:36:34.440,0:36:39.240 and stop spraying it with rubbish that you don't need and just sort of Let It Be then those are the 0:36:39.240,0:36:48.320 little Havens those are little nature places for these guys so what's next for you um mini David Ur 0:36:48.320,0:36:54.960 yeah I guess um oh man my personality has always been split down the middle like I I love nature 0:36:54.960,0:37:03.280 conservation and the other side I love business a Ideal World I love to combine both and by doing 0:37:03.280,0:37:09.960 something like setting up my own Safari Lodge or or something like that so I can contribute to 0:37:09.960,0:37:16.480 conservation and nature but also run a business you know um but for more the the more immediate 0:37:16.480,0:37:23.480 future I'm loving my job at the moment um at the GDs group uh and then in ter and also my business 0:37:23.480,0:37:31.280 I love doing that on the side um in terms of the nature side of things I might and I can't talk too 0:37:31.280,0:37:40.080 much about this but I've been asked to go on a a show that's more nature orientated really ah so 0:37:40.080,0:37:47.560 you can't tell us more about it but un I was going to ask you love Island there was something saying 0:37:47.560,0:37:52.480 no I know they were asking but there's another shoke maybe yeah potentially okay so basically 0:37:52.480,0:37:59.400 watch the space we'll see we'll see we'll see if it happens but um if does it'll be fantastic well 0:37:59.400,0:38:09.440 sure it's been great it's been pleasure thank so much for having me thanks for coming on Pleasure 0:38:09.440,0:38:09.940 [Music]

Sales Expert / Game Ranger
Joe Phillips, known as the "James Bond of the Jungle," is a professional safari guide, zoologist, and entrepreneur who competed on Series 17 of BBC's The Apprentice. With a background in ethology from Oxford, Joe Phillips spent much of his life tracking lions and elephants in the African bush before launching Surf Balm, a sustainable lip care brand. On the “Beyond the Boardroom podcast,” he talks to Aleksandra about the "primitive raw fear" of wildlife encounters compared to the boardroom, his conservation ambitions, and the bizarre world of reality TV fame.